If you are trying to build traffic to your website, giving away a free item that your audience values can be an excellent way to generate visitor loyalty. It’s even better if you can give away something on a regular basis.
Just make sure if you do decide to do this, your gift is relevant to your audience and is something they can use. Don’t insult them by giving them away cheap or useless items they can find anywhere on the net.
Put some thought into your freebie and you can create dozens of loyal fans if you do it right.
Ken Evoy of SiteSell.com definitely does it right.
He knows the importance of giving away valuable freebies. In fact, some people have called him “crazy” for giving away such great products when he could easily charge for them.
I don’t think he’s crazy at all. In fact, I think he’s brilliant. He understands that giving away free items that his visitors value immediately puts them in a “ready to buy” mood for other products.
See how Ken creatively markets his premeire web host by giving away a variety of free services and products that do an excellent job of PREselling his other products.