I receive a lot of the same questions/concerns from wanna-be website owners. Let’s face it. Getting started can be a very overwhelming process.
From choosing the right web host, deciding on the perfect niche to selecting the right domain name and then totaling up all the costs involved.
Whew! It can be intimidating at first. So below you’ll find my responses to many of the common questions/concerns I’ve received from people wanting to create their first website.
There Are Too Many Sites On My Topic
Obviously you want to avoid very broad topics (i.e. employment, kids or sports, etc.) and stay away from heavily saturated niches like making money online, etc. If you’re looking at topics that are too broad, then of course you’re going to encounter a lot of competition.
But if there is a well defined niche you want to go after, don’t back off just because you’ve noticed a handful of sites that exist on the topic. A little competition is a good thing and will keep you on your toes.
Just because someone else has a site on a topic you’re interested in, doesn’t mean you won’t be able to rank high enough to receive good traffic in Google, Yahoo, etc. If your site becomes a hit with your audience, they will link to you voluntarily and this will help your search engine rankings.
You can actually use competition to your advantage by improving upon what your competition has already done. Think about facts or features they didn’t include that you could add to your site. There’s almost always a better way of explaining or presenting something, so capitalize on that with your site.
I Am Not Good With Computers!
I hear this one all the time, and it’s the most common reason people hesitate to get started or outsource their website design completely.
Now I’ll admit. I’ve always been pretty comfortable around computers. I’ve had one in my house since 1986 and before the Internet became popular, I was usually sitting in front of the monitor, mesmerized by some role-playing game.
However when it comes to creating websites, I’m not so sure much of that experience came in handy, other than being familiar with the general computer functions (opening and closing programs, saving, etc.)
So my point is, even if you aren’t particularly savvy with computers, that doesn’t mean you’ll have no chance at success with a website.
Now don’t get me wrong. You do need some levels of patience with computers and feeling intimidated by the machine is not going to make the website creation process fun. You will need a basic understanding of folder and file structures on your computer, but that’s pretty easy to pickup with time.
So don’t sell yourself short just because you aren’t computer savvy or you don’t have a computer-related or Web design degree. I certainly don’t and I’m managing pretty well for someone who is completely self-taught on website creation and management.
With programs like Dreamweaver and CoffeeCup at your disposal, along with templates to help get your design started; you can learn enough to create a decent website without being particularly computer savvy.
I Don’t Know Enough About Anything to Make an Interesting Website
When I hear people say that, I feel they aren’t digging deep enough or don’t fully understand the concept of generating money from an information website.
We all have something we are passionate about or at least have a great deal of knowledge on. And you don’t have to stick to tutorial-based sites. It can be something comedic or fun.
For example, say you love reality TV. You could create a site or blog that rants about the ridiculous things that happen on your favorite reality shows. You could make it funny or sarcastic and spice it up with your own personality.
With the help of Google ads and other entertainment-related affiliate programs, your site can become a money-making machine if you can generate enough interest.
So don’t take the process so seriously as you brainstorm. If you don’t have a special skill or hobby you can write about, think about your day-to-day life. What are you always talking to your friends and family about? What bugs you? What makes you laugh?
Or is there something you’d like to know more about? Often times people build sites on topics they’ve recently experienced and then they research it to learn more about it.
When I created flat-stomach-exercises.com, I wasn’t a fitness guru. (I’m still not.) I experienced some tummy flab issues as I entered into my late 20’s, so I picked up a few books along the way and began educating myself.
As I learned about the topic, I began to write articles for my website in my own words. So I became enough of an expert to create an informative site based on what I learned. You can take this same approach if you are struggling to find a topic.
I Don’t Have Much Time To Work On My Site
The great thing about owning a website is you have the flexibility of working on it when you want. That being said, if you don’t have a lot of time to invest into building and managing your site then don’t expect miracles when it comes to making money (if that’s your goal).
You definitely get out of this what you put into it. And while I would love to say I only work 2 hours per week on my site, I’d be lying to you.
I work hard, but the beauty is I love what I do. And when you enjoy the process, you don’t mind spending the time building, managing and promoting your site.
If your site is information-based, you’ll find it may require less maintenance once the traffic starts coming in and your site is more established. For most of my sites, I can leave for months if I want and still generate income because the traffic levels are high enough to keep the money coming in.
I no longer have to devote the kind of time I used to, however I had to work hard to get to that point and that meant devoting several hours per week until my site reached that desired level of success.
Nothing in life is free or easy, so if you want success, you have to put in the effort and time.
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Be sure to download my free book, The Perfect Site Guide. It will cover the basics of choosing a topic, creating and marketing your site or blog.






{ 61 comments… read them below or add one }
Lisa,
You are such an inspiration for those of us just starting out….thanks for all the useful tips
Lisa,
You have inspired me to start my own website. I’m still working on it but I love how you keep it real. You’re not out there selling useless e-book info. You tell it like it is and I love that. You are the first article I see that is true to what she says. It’s going to be a lot of work but I think I’m going to build a winner! Thank you!
~mario
hey.. i want to make a website.. and i must pay like $9 per year??
is there any possibility for me to make a website for free??
Sufia,
Sure you can make a free site at places like http://www.freewebs.com , although I don’t recommend free hosts. They look unprofessional and often harder to gain respect from the search engines. $9/year is so cheap. That’s less than $1/month and well worth the investment for a professional looking site. I am not a fan of freebies.
I agree with you lisa, I know if I were a potential buyer/viewer I wouldn’t think a free site would be as credible as a more professional looking one. They wouldn’t get my business.
I’ve just started a new (my first) site and my concern is getting traffic. I’m not in any rush, just going to stick with lisa’s advice above, but I’ve heard of this advertiser called bux.to. You can buy 5,000 guarenteed views for $90 or 10000 for $180. Would this be a good investment to a beginning affiliate marketer?
thank you so much lisa for everything and thank you to everyone else for the great points and questions!
-doug
Hi Doug,
I’m not familiar with this service, but just like anything, my first question is how targeted would the traffic be? The key with making money is generating traffic from targeted individuals who are interested in what you have to offer. Not all traffic is good traffic. I would only pay for traffic if I could guarantee the visitors would be interested in what I am offering. That’s why I like pay per click marketing for affiliates. At least you can choose the keywords you are found for.
that makes sense. thanks for the reply lisa!
Incredibly motivational!
I purchased my domain name and web-hosting today; and am already having problems with FTP stuff, broken images, and all sorts!
I’m quite a computer-dunce, but I’ll persevere!
Hey Rachel,
Are you able to log into your ftp host? Sometimes the broken images just mean that your image links are pointing to the wrong image folder on the remote site. The folders on your local machines must be the exact same on the remote host.
Hopes this helps.
KevinCamon
Dear Lisa,
Your suggestions helped me a lot to build my website http://www.way2goodhealth.com. Every day i visit your site for new updates.
Ravindra
hello Lisa, thank you for some of the best info i’ve heard about beginning a website.i am in the process of creating a site based on the ills of blackmen.i don’t find a lot of info on that topic,especially black fatherhood.Do you think this would be a good niche to put together and can it be profitable. Please!give me your opinion on this and any other tips i can use. thank you so much! Sincerely, Tony
Tony, thank you. I think any topic you are truly passionate about can be good. Do some research and find out what keywords people are searching for in relation to this topic. You can use this tool https://adwords.google.com/select/KeywordToolExternal You may find you need to broaden your topic a bit because I’m not sure many people search for “ills of black men” per say but maybe you could do a site on black family or something like that. Always check the demand of a topic before starting.
Follow on Twitter: @LamNuwin
Hi Lisa!
i still dont get how to make a website! i can work a computer perfectly and i know what i want to be in that website. but i dont get all that stuff about traffic, competion, etc. do we pay for the website or what????? i dont get any of this!!!! PLEASE HELP!!!!! – Renee
Hi Renee,
In order to build a site you need 3 things. 1) A domain name (yourname.com), 2) a web host – the company that allows you to publish your web pages to the Web and 3) you need some kind of web software. You pay for your domain name and web host at sites like websitepalace.com.
The web software is not absolutely necessary as you can code your pages in notepad but most beginners find that using software is easier.
Once you have the software you can surf the web for a template to help you with your design. As far as traffic goes, you have to learn how to generate traffic to your site with the search engines (called SEO), partnerships, paid advertising or whatever works for you.
I was self-taught by simply browsing the Web and learning from others.
Follow on Twitter: @LamNuwin
by the way that is cool that you were self-taught! i tried looking for info on other sites but that didnt help one bit.
i’m counting on you to help me. see you l8er. Renee
Hi Renee,
Did you know about Nicolas Prudhon on http://www.nicolasprudhon.com/
You can find some really good info about SEO there. You will find tools to provide your site with targeted traffic.
So, check it out!
Ion
I think many newbies are overwhelmed. You can get into information overload if you are not careful and spend money buying every product. I have so many PLR articles and ebook on my computer and half of them I still haven’t opened. I would suggest getting a squeeze page template. Sign up with a free autoresponder and sell your product that way. Or you can just marketing affiliate products and visit niche forums to put your signature file and make good comments. the next obvious thing is to start a niche blog and post an affiliate product and adsense on it to monetize it. Write short articles, 300 words and post to article directories. Some article directories don’t allow affiliate programs, but you can buy a domain from godaddy and forward it to your blog.
While reading your comments and suggestions, I genuinely felt that you are talking to me. Of course. It is miraculous that you read my brain so precisely !! I am in the process of starting my own web portal, and recently stunned to see the charges of professional web developers. One guy gave a quotation of £5k !.I have heared about web designing but I know only a little more than typing my CV. But after reading through your site, I developed a great confidence. Do you know what I am going to do?? I start developing my own web site and I wish to register my company as well.
Great support. Great work..
Follow on Twitter: @LamNuwin
Hi Peoples!
My brain hurts! i dont get any of this still! i am so confused! i dont know what anything you are saying even is! I don’t get it!
great advice, but I agree that it is quite dauting to do this. I am going to perservere too! thanks. Fi
thanx lisa, very informative.
Follow on Twitter: @nkolika
Hi Lisa,
Don’t know what to say really………but i guess I have to start somewhere. I’m a self-taught artist (female) and have been wanting to launch my own site. Was given a ridiculously high price and I simply walked away. Just about 3 wks ago I stumabled unto your site and ever since then I’ve so excited at the possibility of doing it on my own. I started browsing the web so often and got a lot of interesting articles on wwebsite creation and other related stuff. As expected my excitement soon gave way to nights of constant headaches. I’ve registered my domain name but just can’t seem to get down to the nitty gritty of launching the site. Got several questions to ask you though (mostly clarifications from your website tutorial)
1. Is it wise using website tonight as my host rather than a local host(I’m in Africa!)
2. can I use microsoft publisher to make alterations to my web pages rather than going for coffee cup?
3. can i make changes to my site freely if i host with website tonight?
4. how can i go about writting my home page?
5. how else can i manage html cos i keep having a migraine attack anytime i try to look at your html tutorial?
Thanks a lot for all your help (via your site and videos). It gives me confidence knowing that I can get around having a site without spending all my life savings.
hope to hear from you soon.
Hi nkoli,
1) Website Tonight is easy but there are limitations (can’t use Google ads and some other applications so there are restrictions)
2. You can use microsoft publisher, frontpage, dreamweaver or whatever you want but you need a regular host, not website tonight. If you choose website tonight you have to use that editor and cannot use anything else.
3. Yes
4. That’s up to you. What is your site about? Your homepage should draw people in and tell them how your site will benefit them
5. Either learn to use a software program like Dreamweaver, Publisher, etc. or you can use website tonight knowing that there may be limitations.
Follow on Twitter: @nkolika
Hey Lisa,
I’m kindda stuck here….I was and have been trying to stick to all your advice in the website tutorial. And you suggested website tonight for those with lots of pictures (I’m an artist and would love to put up pics of my works ).
Yet again I’m really taken in by your frankness. Pls which web host do you suggest I use considering i already have a domain name and do you think it’ll look mercy having google ads on my site (I haven’t seen it on most artists’ personal sites).
thanks
One reason you probably don’t see a lot of Google ads on artists sites is that they may be lacking content. AdSense displays relevant ads by reading your page’s content and if there is very little then it will be harder for AdSense to serve relevant ads.
As far as your hosting, it really is up to you. If you are comfortable with either learning HTML and coding from scratch or buying software like Dreamweaver then I would suggest a regular host because you’ll have more flexibility even though there is a bigger learning curve.
But if ease and simplicity is more of a priority and you’re OK with a few limitations (page size, number of characters, etc. then Website Tonight is the best for simple sites with text and pictures. So you have to decide what’s more important to you. Simplicity with limitations or a flexibility with a slight learning curve.
hey lisa
thanks for all the great advice,it has proven to be very helpful for me and my future clients. my question is: is it possible to place promotional banners on my website if i am using website tonight>?
Hi Sebastian,
Since banners are just images and you are allowed to add your own images, yes you can with WST.
Hi Lisa,
I just want to ask is it a must to register a business/company name before you start an online business?
Hi Bukky
No you do not. But depending on the type of site you plan to create it may not be a bad idea to do so. For example, if you plan to sell products from your website and charge customers, it looks more professional to have your own name. However if you just plan to be an affiliate and make money from AdSense, other affiliate programs, then it’s not as crucial to do this in my opinion — although many affiliates do still register their own business names. It depends on what works best for you.
Hi Lisa,
I’m looking at affiliating a product which also has an affiliate online opportunity. I’d like to affiliate both the product and the affiliate opportunity.
Do I create 2 different websites? one for the product and one for the online affiliate opportunity?
Or do I I offer both product and opportunity in 1 website!?
Tanja
Tanja, you have to think about your audience. Most people who will be interested in the product probably won’t be interested in the affiliate program unless the product and the affiliate program are related. Here’s what I mean. I promote both SBI!’s product and affiliate program on my one site because both the product and the affiliate program teach people how to make money. And my site is also about how to make money with a website — so it works.
But I don’t usually do that with other programs because I’ve found most people who are interested in the product just want to buy the product. They aren’t really thinking of building a website to make money selling it. So the return on promoting the affiliate program is usually very low.
Thanks Lisa, you made it all clear about what I have to do now. Love your website too, its very helpful.
Hi Lisa,
I’ve been for the past 2 days researcing to set up my website. I have sooooooo many questions. My business is one-of-a-kind custom made fashions. My market would extend only to local customers. I have many pictures because I’ve been doing this for many years. I want to develop a website to show my designs and introduce my business. I’m thinking about website tonight. But I’m not sure of the limitations and I want to be able to upgrade my site as I become more knowledgeable. I really welcome any suggestions or help!
Thanks,
Just starting out… pretty daunted by it all and never seen myself as the ceative type but realllyyyyy want to get started and STICK TO it!! Thanks for all the encouragement. so refreshing to hear from those with real views, not millionaire copy writers, selling you their ’secret’ seminar or useless ebook!!
ps-whats a URI??
Thanks rah, A URL is just a link to a website. It stands for uniform resource locator.
You are a God-spend to me. I have been searching for something to do with my time. And just stumbling across your site 2Createawebsite is the answer to a vision that has been dancing around inside my head for over a year now. Thanks for all that you do.
Veronica
its a very good website. I have been searching for something to do with my time. and u help me for this thanx
this is very informative post on building a website thanks. I think this practical information will keep one right on target.
Thank you so much for creating this article. I was overwhelmed at everything that I wanted to do with my website and everything that needed to be done. I want to say thank you for taking the time for writing this article and thank you for responding to all my questions that I had. I am taking my time with my site planning out every step of the way because I don’t want to just create something with the wrong hosts or content that people are not interested in and then put up a great website. With patience and the help of this great website I know I will. Thanks again.
As a Newbie, I am always searching online for articles that can help me. Thank you
Follow on Twitter: @LamNuwin
HI EVERYONE I LIKE TO BLOG WITH OLD MEN. ANY TAKERS????
Hi,
I think you can check http://www.thesitemakerz.com once. They make great websites which enable you to sell products and accept credit cards right on your website. I think the prices are from $99 to $125. Should be great for start ups.
I hope this helps!
Vikas Rajput
welcome
My problem is that I have an idea, I have domain, hosting and even a logo… But I don’t have sources. Don’t get me wrong, there is plenty of that stuff online, but I can’t just copy photos from other site and post it on mine… It’s also impossible to easily and cheaply buy them, as it’s pretty narrow niche and no one sells related photos… any ideas???
Follow on Twitter: @honestman3
Thanks for the info I found you post motivating and inspiring.
Follow on Twitter: @luvdarun
I have not commented on a site since I began my “journey” into website design almost 2 months ago. After searching countless sites and spending many long hours, I am almost as confused today as I was when I began. It seems that no one can make it simple enough for a “newbie” to understand. Until today… After finding your site, I will not “wander around” anymore. You are EXACTLY the site I have hunted for. Your instructions are so clear (as possible for such a deep subject). I so appreciate the fact that you “spell it out” so that I can understand.
I am still on the ground level of building my site and I’m sure you will be seeing a lot of me in the months to come. Thank you again, for doing such an awesome job! Teresa
Hi Lisa,
I am reading “The Perfect Site Guide” and I wanted to know can I create a self hosted blog with SBI?
Follow on Twitter: @honesmtan3
I really enjoyed reading you blog. I am always looking for new information because as the old saying goes “Knowledge is power”
Follow on Twitter: @honesmtan3
Thanks for the info I found you post motivating and inspiring.
Follow on Twitter: @martinkoss
Hi Lisa. The opening text in your blog made me realise just how ling I, too, have been sat staring at a computer screen since the early days. Lots of people have great ideas but little idea about where to start. Alway great to find interesting blogs. Enjoyed reading this one.
Martin
UK Website Reviews (Koss UK)
UK Website Reviews´s last blog … Website Reviews – Conversion Optimisation
thanks for posting this and i am happy taht i ran intyo your post. it inspired me to start up my own site.
Follow on Twitter: @Jamez Monroe
Hi, Lisa!
How do you do?
I’ve just finished reading your “The Perfect Site Guide” which is very interesting and useful.
May I introduce myself?
I’m Jamez Monroe. I’m a singer, songwriter, arranger and producer. I’m also setting up my own indie music label.
I produce commercial music goes in R’n'B and Disco-House, Electro-House direction.
This month I’m supposed to finish my debut album.
I’ve been studying the business on line for a year now in the meanwhile. I bought a lot of literature concerns how to promote your music on line etc.
I actually have given it a thought of building up my own website yesterday only, as I realized that it didn’t make much sense to rely on other webmakers. One of the reason is that they’re hardly available when you need them.
After I had read your book, I became more determined about doing it myself.
The point is, that it doesn’t include enough relevant information concerning people’s target like mine.
I’d like to have a sophisticated looking website which matches the music I make, so that it attracts night club people (chosey women in particular, who’re interested in sexy songs and sexy stylish ambience)
Spending countless hours on the internet is my aim, investing money is also all right and patience is a friend of mine.
So, if you could give me a few additional tips so that I take it from there, I’d be very grateful.
Would the SBI be good for me?
I’m looking very forward to hearing from you soon.
JAMEZ
Hi Jamez, if a sleek design is what you’re after then it’s best to either learn HTML and CSS or hire someone. SBI!’s out of the box template is very basic. Probably too basic for what you need, BUT you can go outside of their template builder and do your own design even if you choose them. But again, it goes back to either learning to design yourself or hiring someone else.
I would highly recommend taking a crash course over at HTMLDog.com and learning yourself. You’ll save money and you’ll have the freedom to do what you want. Then if you decide to choose SBI!, you’ll get all the marketing training and you’ll have the skills to improve your site yourself.
Follow on Twitter: @Jamez Monroe
Hi, Lisa!
Thank you for having given me the useful piece of information.
But, what if I choose the both? Wouldn’t that be even better for me??
What hosts work best for musicians, music labels?
Most hosts are the same. SBI! is an exception because you get the training and brainstorming advice. When it comes to design, that’s going to be up to you so you can use any of the hosts I recommend on my site. All regular hosting is virtually the same when it comes to plans and features.
You can’t host your site on two different servers so it’s really best to decide which is best for you. If ranking well in the engines and traffic is very important to you and you don’t mind paying extra for training then SBI! is an excellent choice.
If you want to save some money and go on your own (yes, you can still learn on your own how to market/promote your site) then you should use a regular $10/month or less host. It’s really up to your individual needs.
No matter which kind of host you choose, you are on your own for the design.
Follow on Twitter: @Jamez Monroe
As I understand, I have to learn the both ones (HTLM + CSS), not only either of them?
I’ve just found on Amazon two books (The Best-Practice Guide to XHTML & CSS) and (The Zen Of CSS Design)
Woud you recommend me to buy them both?
Follow on Twitter: @Jamez Monroe
Great, now I’ve started following, Lisa.
I’ve just downloaded the “Blue Voda Website Builder”
I hope it’s efficient.
Thank you, Lisa!!!
Excellent post and exactly what I was looking for! Thank you!
John Bento´s last blog … Google Reveals More Linking Secrets To Webmasters
Follow on Twitter: @ka_Sahwnyahoo.com
i like 2 be up here but it look like it is boring and i need a website so i can go on my self sp everybody can make one but sorry that i don’t like it but maybe i will make me one up here so thanks 4 every thing?
Hi Lisa God bless you. my name is angel i saw you on you tube and decided to check out your website 2createawebsite.com and seeing your expertise in online marketing i just wanted to ask you your opinion on a niche im thinking of, see i have a friend that works for a company that sets up and basically works with anything that has to do with computers and printers. He tells me that companies charge people an arm and a leg to fix basic, simple , everyday problems that people have with their computers, so im thinking of creating a quick easy guide (probably video demonstration) to fixing their own computers themselves and charging them only 15% of what they would originally pay with a company. my goal is to make a 6 figure income but not for the reasons you might be thinking right now, you see all my my life up this point i have watched my mother struggle with money to provide for me and my two younger brothers. she lost her job about a year ago as a manager of a sally’s beauty salon but later found a part time job in jc penny , thanks to my almighty Jesus he gave me a job when she lost hers that pays me good to pay everything we have to pay but we live paycheck to paycheck and there are times when we barely pay things. not only that but i want to be able to help others who are not as fortunate as me. im sorry if this is coming off as self righteous because that’s not what im trying to put off , i just thought you should know a little about whose randomly writing to you , lol. so yea until you write back God bless you and just felt led to tell you Jesus loves you through all and any mistakes you have made and he loves you the same with or without your achievements , with unconditional love
hope you have a blessed day
angel
I like your post guys. This is very helpful to those planning to have a new a site or those started to make a fisrt website.
Zuphel (a.k.a. easysitebuild.com)