My former military site, was just that…Too long and drawn out in certain sections. I have learned over the years, to try and KISS it…KEEP IT SIMPLE STUPID, LOL!!

I agree that the use of such things as titles and sub-titles with short paragaphs is pretty usefull stuff. Like yo said, people will scan over things quickly, until something catches their eye.

Another thing one can do is put a short paragrah under a title on a lead page, then link to a more extensive article on the subject. It they are interested, they can click on the link and read the lenghter version.

One vital thing not included (you can’t cover it all in one article) that I see over and over in the sites I review is incorrect spelling, incorrect grammar, and typing errors. In some cases it is so poor I wonder if people do any proof reading at all! I think these web sites lose a lot of credibility that way even if their content is good otherwise.