Mel Ann and Tim of the Australian AdSense team put together a nice video (below) to help you optimize your AdSense earnings.
While some of the information in the video is common knowledge to most publishers, there are also some very useful tips.
Create Channels
Pay close attention to the part about creating channels so you can track and compare different ad units.
Most people don’t do this. They just create different sized ad units and slap them all over their pages, then focus on their overall earnings without tracking the results of each unit.
However, when you learn which ad units perform the best, you can maximize your earnings from the program.
Blend, Blend, Blend
I was also glad they pointed out that blending the ad background with your site’s background has proven to generate higher click-thru rates.
Many people still think it’s best to make the ads stand out by using outlandish or contrasting backgrounds. Mel Ann and Tim explain that it’s best to make the ads look as if they are part of your content.
So without further ado, watch the video below to learn how to maximize your earnings from AdSense…
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{ 10 comments… read them below or add one }
I’m not gonna bother much with tracking until I get more traffic.;)
R.J., a very good plan indeed.
Thank you Lisa! Glad I subscribed to your blog by RSS
great thank you very good information video for webmasters
Govindji Patel
Thanks Lisa, they made a couple of points I hadn’t considered before. I can use some help with my CTR.
yup blending the ads to make look like the part of your content can increase the CTR, thanks for the video
Lisa,
great information and a super blog. I need to read some more of your video posts and hey, congrats on the 5 figure mark. I came to know from your comment on Johnchow.com
Please take a look at my money making tools blog when you get a chance. Infact. i’m goin to blogroll you
Swamy
I really enjoyed reading all about your web experience, Site Build It and how adsense truly can work for you. Thanks for sharing!
I have had great success by keeping a real close watch on which of my web pages are getting traffic. Then I try some different ad arrangements and styles. Usually within a couple of days I will see if the changes are producing adsense revenue.
hi lisa,i see on my adsense account you can pick channels but i have no
idea how they work and what i must do to make them work .
if you could help it would be great.
thanks
jules