AdSense: Are You Earning Your Max?

Jul 02 2008

google adsense Mel Ann and Tim of the Australian AdSense team put together a nice video (below) to help you optimize your AdSense earnings.

While some of the information in the video is common knowledge to most publishers, there are also some very useful tips.

Create Channels

Pay close attention to the part about creating channels so you can track and compare different ad units.

Most people don’t do this. They just create different sized ad units and slap them all over their pages, then focus on their overall earnings without tracking the results of each unit.

However, when you learn which ad units perform the best, you can maximize your earnings from the program.

Blend, Blend, Blend

I was also glad they pointed out that blending the ad background with your site’s background has proven to generate higher click-thru rates.

Many people still think it’s best to make the ads stand out by using outlandish or contrasting backgrounds. Mel Ann and Tim explain that it’s best to make the ads look as if they are part of your content.

So without further ado, watch the video below to learn how to maximize your earnings from AdSense…

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9 Responses

R.J.

July 2nd, 2008 at 10:52 am
1

I’m not gonna bother much with tracking until I get more traffic.;)
lisa

July 2nd, 2008 at 11:53 am
2

R.J., a very good plan indeed.
Eric

July 2nd, 2008 at 12:08 pm
3

Thank you Lisa! Glad I subscribed to your blog by RSS
Govindji Patel

July 2nd, 2008 at 1:25 pm
4

great thank you very good information video for webmasters

Govindji Patel
Diver Di

July 3rd, 2008 at 6:52 am
5

Thanks Lisa, they made a couple of points I hadn’t considered before. I can use some help with my CTR.
revenue

July 5th, 2008 at 8:13 am
6

yup blending the ads to make look like the part of your content can increase the CTR, thanks for the video
Swamy

July 8th, 2008 at 12:16 pm
7

Lisa,
great information and a super blog. I need to read some more of your video posts and hey, congrats on the 5 figure mark. I came to know from your comment on Johnchow.com

Please take a look at my money making tools blog when you get a chance. Infact. i’m goin to blogroll you

Swamy
Kristie Chiles

July 8th, 2008 at 2:25 pm
8

I really enjoyed reading all about your web experience, Site Build It and how adsense truly can work for you. Thanks for sharing!
Jordy

July 12th, 2008 at 8:11 am
9

I have had great success by keeping a real close watch on which of my web pages are getting traffic. Then I try some different ad arrangements and styles. Usually within a couple of days I will see if the changes are producing adsense revenue.