I received an e-mail last week from the affiliate manager of Powweb who notified me there had been a change to their terms. Now all affiliates must make it clear they have a "material connection" with their products. In other words, we must disclose that we are earning a … [Read more...]
The FTC, Affiliate Disclosure and You
On December 1, 2009 the Federal Trade Commission (FTC) clarified and updated their guidelines regarding deceptive advertising. For all the official details, read the FTC documentation and head over to the FTC website to watch their videos. You should know that the FTC Act … [Read more...]