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One of the most popular ways to promote your site is through social networking. However, many of you are taking the “social” part out of the equation because you are relying too heavily on automation. By automation I mean using various online tools and apps that automatically post content to multiple social networking sites at [...]
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There are certain techniques that I put into the worthless, “busy work” category… 1) Spending several hours per day on directory submissions 2) Re-writing other people’s content and submitting them to other sites 3) Posting worthless (“Great Post!”) comments on people’s blogs Be careful of spending too much time on empty promotional techniques. Measure the [...]
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A gentleman named Stephan asked me last week… Lisa, how much money do you make from Twitter? My short answer… Nothing. However, if I were to answer that question more indirectly, I’m sure it would be greater than that. Here’s what I mean. I promote my sites a lot of different ways online (through my [...]
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A Twitter user, (we’ll call her Jane Doe), sent me an email last week because she doesn’t understand why she receives very few @replies and RT’s (retweets) on Twitter. Just for the record, she is using Twitter to promote her craft related blog by networking with other people in her niche and announcing her blog [...]
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Even though I’ve had a Twitter account for a while, I didn’t become active until about 6 months ago. Here are a few things I’ve learned. Keep in mind, many of these tips are only relevant if you use Twitter for site or blog promotion. 1. Your Last 20 Tweets Say a Lot! When someone [...]
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I was reading, Darren Rowse’s blog, TwiTip.com, and came across an article that struck a chord with me. It was written by Skellie of Skelliewag.org. The article is called How to Follow Everyone Back on Twitter Without Ruining Your Experience. Skellie suggested that you follow everyone who follows you in order to grow your number [...]
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I have really grown to love Twitter in the last two months. I must admit, when a friend told me about it a few years ago, I thought it was kind of dumb. But now I see the value of it from a marketing/researching/networking standpoint. At first, I only used it to announce my blog [...]
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One of the biggest challenges I face with teaching people how to market their sites online is the constant comparing. People want to know exactly what I did to draw in so much traffic over the years because they are convinced if they do the same, they’ll have the same (or similar) results. One guy [...]
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Sometimes it’s the little things you do that help build loyalty, and I’ve made a vow to come up with more ways to reward my visitors — particularly the ones who continue to add value to my blog and forum. With the emergence of the social networking scene, developing connections and acknowledging regular contributors is [...]
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