I hear a lot of people say, “I’m not creative enough to build an interesting site (or blog).” And while I believe creativity comes easier for some than others, there are ways you spark creativity into your site or blog whether you feel you have that special gene or not.

1. Get Involved In Your Niche

What I mean is you need to go where your audience goes. If your site is about golf, you should have several golf-related forums, blogs, sites, etc. bookmarked that you frequent.

You need to know about the questions, problems, and concerns that your audience face so you can write about them and provide help and resolutions for them. The more connected your site is to your target audience, the more successful it will be.

The world is forever changing, so you should continue to read and research the latest topics and developments in your niche. That’s your responsibility as a Webmaster if you want to keep your audience interested and hungry for more.

2. Be Funny, Relax & Admit The Boo-Boo’s

Too many Webmasters take themselves too seriously. You’ll be amazed at how a joke or two can lighten up your site and give your audience a glimpse of your personality.

And don’t be afraid to admit your mistakes. It shows people you really are human and are not afraid to admit you can be wrong.

When I launched my book Untold AdSense Facts, I posted the wrong download link on my blog. I corrected it, but followed up with another post that included a light apology.

Not only was the follow-up post a very subtle and creative way to promote the book again, but it showed my audience I’m not afraid to admit I goofed up.

3. It’s Great to Admire Other Successful Webmasters, But…

Many Webmasters spend so much time trying to mimic other successful people in their niche, they don’t allow themselves to tap into their own creativity.

Coming up with your own ideas and implementing them is what makes being a Webmaster so rewarding. So if you find yourself copying off others, you’re robbing yourself of one of the greatest pleasures of owning a site or blog.

Hopefully you chose your niche because you are passionate and interested in it. So while it’s great to get ideas from books, articles, your competition etc., use them as a launching pad to help develop your own.

Don’t just take someone’s work and rephrase it. Use the general idea and make it better in your own words. I bet you’re more creative than you give yourself credit for.

4. Move Around

I rarely write from the same location. Sometimes I’m sprawled out on the couch, other times I’m lying in bed. One day I could be at my local Starbucks sipping a Caramel Frap and another day I might be sitting in front of a window in my Lazy Boy recliner letting the sunlight pour into my soul.

I’ve found that different places inspire different ideas. And just like with anything else in life, you need change. So don’t be afraid to switch things up. You’ll be surprised at how it influences your creativity.

5. Check Your Email

A lot of my content is inspired by questions I receive via email. I figure if someone is emailing me about it, there are probably others who have the same questions.

One question could spark an idea for a very useful and informative article. Not to mention it could be a timesaver down the line. Instead of answering the same question over and over again, simply point the curious party to your article.

6. Take Five!

I’ll be the first to tell you I can spend hours in front of a computer. But I do notice I get sluggish after a certain amount of time, so I make a point to take frequent breaks.

If I have writer’s block I may go workout at the gym or watch TV for a bit. It’s amazing at how 15-20 minutes of doing something else can recharge your batteries. You’ll come back to the computer refreshed and ready to write again!

7. Need An Attitude Adjustment?

How do you feel about updating your site or blogging? Does it feel like it’s a chore all the time? If so, then you’ve either chosen the wrong topic or perhaps this Internet thing is not for you.

If you’re just getting started and are already complaining about all you don’t know and have to learn then you are setting yourself up for a mental failure.

Part of being creative and successful is believing you can be!

8. Just Do It!

Sometimes I’ll have an idea for an article, but I’m not sure what direction to take. I’ve found the best cure for that is to just start writing. It doesn’t matter if you don’t know how you’re going to end the article, just get your ideas down.

You begin piecing, cutting, pasting, re-wording and before you know it, your article is nearly done! Sometimes getting started is the hardest part, and once you begin, you realize you’re half way home.