In case you haven’t heard, Google’s Mobile Algorithm update is due to roll out on April 21st. If your site is not mobile-friendly, there could be a ranking penalty in your near future. How big? As usual, this remains to be seen. Rumors suggest this update will be “major” so we shall see! Update: I need […]
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If you collect emails to communicate with your audience (and I hope you aren’t ignoring this strategy like I did for so long), you need to pay attention to this… The good news: My email open rates aren’t as low as I originally thought. The bad news: A handful of my confirmed subscribers in the last several months are fake and costing me […]
Let me start off by saying I’m not a fan of launching content on Sundays, BUT the 15th of the month (A.K.A. my podcast day) just happened to fall on this day. Oh well, can’t control the calendar, right? So let’s jump into it… About six months ago, Amazon released a CPM ad program through their affiliate (associates) program. CPM stands for “cost […]
It’s time to bust some long-standing misconceptions about website bounce rates. I’m going to reveal why you can’t just look at your overall site’s bounce rate and declare it “good” or “bad” based on a single number. (A big thanks to my friend, Ms. LaLa for asking about this and providing inspiration for this post.) For the […]