Colors on a website represent different moods and emotions. Before you settle in on a color scheme, determine which mood you’d like your site to convey.
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RED is associated with love, passion, danger, warning, excitement, hunger, impulse, action, adventure. (Great color for food related websites)
BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism. (Works well for learning or business sites)
GREEN is associated with money, nature, animals, health, healing, life, harmony. (Suitable for health related websites)
ORANGE is associated with comfort, creativity, celebration, fun, youth, affordability. (Great for sites targeted to kids)
PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.
WHITE is associated with innocence, purity, cleanliness, simplicity.
YELLOW is associated with curiosity, playfulness, cheerfulness, amusement.
PINK is associated with softness, sweetness, innocence, youthfulness, tenderness. (Works well with sites geared toward women)
BROWN is associated with earth, nature, tribal, primitive, simplicity.
GREY is associated with neutralality, indifference, reserved.
BLACK is associated with seriousness, darkness, mystery, secrecy.
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