A fellow Site Build It! (SBI!) customer contacted me today. Someone emailed her a compliment regarding her website, deliciouscakerecipes.com, and went on about how she loved the site and would like the SBI! owner to design one for her.
The new SBI! customer was honored by the compliment, but didn’t know how to respond. After all, she didn’t design her site from scratch. She used Site Build It! and was not in the business of designing sites for other people. She just wants to make money from her own website.
I told her this was the perfect opportunity to tell her admirer about the web host she used. Not only will the admirer learn how to build her own website, but this is a great time for her to plug SBI!.
This is affiliate marketing at its best, folks.
In this case, the SBI! owner wouldn’t even have to push the product down the admirer’s throat. After all, the lady emailed HER about her site first.
This is when you simply take the opportunity to tell your story about the product you own, why you love it and more importantly how it can help the person asking the questions.
That’s why it’s so important to own the products you promote. When you can talk enthusiastically about its features, this builds your credibility level and increases the chances someone will buy from your link.
Imagine how excited the admirer is going to be when she finds out the SBI! owner is not a designer and used Site Build It! to build her site in minutes. Instantly her curiosity for SBI! will rise, and a subtle plug from another SBI! customer may be the convincing she needs.
And thanks to the generous SiteSell affiliate program, this SBI! owner is on her way to earning a quick $75 for the referral AND $75 every year this potential buyer owns Site Build It!. Yes, SiteSell’s commissions are of the residual and lifetime variety.
Pretty cool, eh?
See? Affiliate marketing doesn’t have to be about flashy banners and links that say “Buy this now!”. Sometimes owning a product and making a subtle recommendation to an admirer is a much more effective combination. After all… it’s worked for me for years. 🙂
Which method do you use?
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