Deciding how much to charge for an ad spot on your site can be very tricky!
Here are some tips you can use to determine a fair price for your advertisers…
Can’t view the video? Click here to watch.
Filed Under: General Web 44 Comments
Deciding how much to charge for an ad spot on your site can be very tricky!
Here are some tips you can use to determine a fair price for your advertisers…
Can’t view the video? Click here to watch.
Thanks Lisa. That was a good start to get a basic idea. These tips can greatly help a person, so he doesn’t overcharge. Anyway undercharging is alwass an option considering the market demand.
Lisa,
Your video was insightful and informative. I am researching how to generate some extra funds for my schools Student Paralegal Association. We have a website and I would like to sale or rent space to local businesses.
This is wonderful satisfactory information,How to Set Prices for Your Ads,You should always test different types $2 or $3.The video was EXACTLY looking for that you can use your website, Payment system is most Important for payment you chose only PayPal that’s covet mostly 190 country.
Lisa,
thank you for tip, I’m just starting to sell ad space, and I have received a lot of value from you and your video on how to price my ads.
Seriously, $2 for every 1,000 views? Is there anyway to adjust like, for more like $10 for every 1,000 views? Goodness that is a low price!
You can do whatever you want to do. It’s your site. Just make sure the price matches the value received. For example if your ads tend to yield a very low click-through rate then charging that much may not be fair. So it’s important to know how ads convert to be fair to your customers.
Recently I got an e-mail from an advertiser and didn’t know what fair price I should be charging. After watching the video I now have a little more insight towards this situation. I want to secure the business and hopefully turn it into a long term one.
Lisa:
Thank you for putting up this video! It was EXACTLY what I was looking for. I recognized your website in the #2 position of Google and knew that you put up great stuff so I came to your site right away (anyone reading this: Lisa was a great help to me and would have no problems buying what she recommends).
Anyway, I like your objective suggestions as well as your “relationship building” advice when determining how much to charge for ad space. It is advice I will use:)
Hope your business is increasing in a sluggish economy. You do know this is the best time to increase your business, don’t you? wink wink:)
Take care and thanks again,
Charlie
Thanks for the kind words Charlie!
Hello again, Lisa. You deserve it:)
Take care,
Charlie
Hi Lisa,
I am close to finish a website that in my opinion will be successful as it will provide solutions to a fantastic existing global growing community. As the website has not been launched the traffic is nil. When launching I want to have included in the website ads from products/service providers related to this growing community/market. What would be the best way to attract them to advertise when the traffic has not been created yet? Your guidance would be greatly appreciated. Alberto
Thanks Lisa, I was considering selling ads on my blog. By the way, how are your wrists, I remember you made a video about the painful site? of typing. Hope you are doing well.
They are much better thank you! A lot of rest really did the trick.:)
Hi Lisa,
I have people inquiring about advertising space and I really didn’t know where to start. So guess what, I did a search and your post came up.
Thank you so much for this most valuable and helpful information.
Take care,
Evelyn
Anyone know if this is a good way of making the price for advertisers when I get 50 pageviews a day.
These were some helpful hints. Thanks I was really lost when it came to pricing ad space on my site. Thanks.
Thank you Ms. Lisa. I always have a hard time pricing ads space especially when I visit similar sites and comparing mine to theirs. So thanks, you have open my eyes a bit clearer. Now I don’t have to over price.
very helpful, thank you!
wow, great video very helpful for new comer like me.
your information is so helpful… thanks…
$2 for every 1000 page views? Not much but everyone starts some where. When you have a $100 or more server bill, it really sucks though! :'(
A lot of people sell themselves too cheaply with advertising costs while others basically demand that you give them your whole arm plus a leg to get featured on their website or blog.
Thanks for the video
Hi Lisa:
I am learning every day from you I like your style of teaching thank you for a great video.
Kind Regards
Christine
I have just bought a website, I am stuck on creating pages on the site. Could you be of help. We can pay for your srevice.
Thanks Lisa,
I’ll check out adpeeps, and possibly the other 2 you mentioned.
Thanks for you reply and your informative video on selling ad space. Your website and blog are the most helpful resources I’ve found since I started my first website 3 years ago.
Thanks Lisa,
I’ve been wondering what would be a fair price to charge for ads and so this video was right on target for me. I get emails from people asking me what I would charge for an ad on my site, but I have never known how much to charge and so I just haven’t placed any ads.
Also, I hope this isn’t too far off topic, but what is the best method for collecting payments for any Web ads we sell? Paypal? Check by mail? Credit card options?
Thanks.
Credit card and PayPal are probably the most popular and convenient. But there are also options like 2Checkout and Google Checkout. If you use AdPeeps (the script I’m using on my static website) they support all of these.
Do you have to pay for Chitika?
Direct message me on Twitter, email me or list it here.
Good informative video. This formula sounds like a good medium.
forgot to also ask…if you recommend using a plugin for ad management…thanks
.-= Jason Wallace´s last blog … Why the Health Care Reform is like Mixing Alcohol =-.
I don’t use ad networks so I can’t offer much help there. Maybe someone else can chime in. But OIO Publisher is a great ad plugin for blogs. I have a post here https://blog.2createawebsite.com/2009/08/24/selling-ad-space-on-your-blog-video/ I use AdPeeps on my my static site.
I am confused about pricing…maybe more than before, but because you opened my eyes to so many factors. What ad networks do you recommend using for blogs? And do these networks have recommended pricing?
Hi Lisa:
You always provide great information and produce wonderful videos. I am just beginning to place affiliate ads on my site and find that I am using businesses with which I have built a relationship. I feel that with my site, I am building a community of interested people and products that have something in common. Products listed have something to do with my topic. I want my advertisers to do well so that they are pleased to be working with me at my site. I keep building my site one step at a time. Thanks again for all of your information, it is extremely helpful to me.
This is wonderful info! I wish I’d seen your video yesterday.
I just set ad rates, and according to your formula, it appears I might be undercharging, but it’s all good since the ads are a new thing.
I’ll be a regular visitor here from now on.
.-= monica ´s last blog … ON SPOTLIGHT:WHAT MOTHER NEVER TOLD ME by Donna Hill =-.
REALLY Great informative video Again, you are uniquely real & very generous.
Valuable information not available elsewhere & certainly not for free.
We usually & willingly pay for this level of training information through course fees.
Thank you once again lisa.
Great Video Lisa!
This is good food for thought for me to know a little bit down the road when I develop my traffic a bit more. Thanks for sharing!
Jarrod
.-= Jarrod@ Optimistic Journey´s last blog … Got Validation? =-.
Thanks for the great video, Lisa. We’re beginning to add advertisements to our site and this is useful for determining what we may charge for our non-Google ads.
.-= Jonathan Bennett´s last blog … NO RAIN ON JOHNSON’S PARADE =-.
Hey Lisa,
Thanks for the quality video, it can be challenging working out the cost balance. Most people are not sure if they should go in low and get the ads or high, but risk losing the business.
Anyone can follow your tips and get a clear quantifiable figure to charge for their ads.
Thanks for the post.
Wayne Vassell, signing out…
.-= Wayne Vassell´s last blog … How to Increase My Blog Subscribers and be Blogging All The Way To The Bank in 2010! =-.
Very great video Lisa. I think on some sites they over charge for there ads. They just think about making the money.
Oh btw, nice hair style. 🙂
.-= Kharim´s last blog … Link Exchange: Is This A Good Idea? =-.
Very informative video Lisa.
Of course, the ads should be done in moderation. My opinion is that too many ads decrease the value of the site because it can compromise user experience.
Ads can be placed anywhere on a site, so what part of the site would you recommend for ads that won’t be too intrusive but still visible and can attract visitors?
.-= Robyn from Sam’s Web Guide´s last blog … 10 Simple Steps to Secure & Protect your WordPress Blog =-.
I think it really depends on the design. You said it best. As long as they don’t overpower the site BUT provide decent placement that appeals to your advertisers. It’s about finding the middle ground.
Hi Lisa, 1 – 2% is a great benchmark for people to follow. It’s the same one we use for a our direct mail campaigns. If the results fall below that, we know that we need to do some tweaking.
StumbleUpon users have an extremely high bounce rate on my blogs too.
You should always test different types of ads to help find that sweet spot and stick to it. We also use Vertical Response and test to see which emails campaigns generate the most ROI – everything from the use of graphics to the length of the message to see what works best.
.-= Ileane @Blogging´s last blog … Diigo Extension for Google Chrome Browser =-.