People often ask me for help when it comes to dealing with disabled AdSense accounts and preventing click fraud. So I did some digging over the weekend.
You may not realize it, but Google has quite a bit of documentation on these topics to help AdSense publishers keep their accounts in good standing.
Preventing Invalid Activity
While there’s nothing you can do to completely protect your account from sabotage, the following article has some tips and guidelines that may help you guard against invalid click activity.
Pay special attention to the tip about “partnering with untrusted websites.” They used the example of paying for traffic from questionable sources.
Often times these services send artificial traffic via bots which can generate false impressions and clicks on your ads. That’s a surefire way to get banned from AdSense.
Always do your homework before signing up with any “traffic generation service.” If it isn’t clear how they are generating the traffic to your website, that should always raise red flags.
Notice Anything Suspicious?
Google encourages you to monitor your traffic logs, and if you notice any reports that indicate suspicious IP addresses, referrers or requests, complete this form.
Analytics does not provide visitor IP information, but you can use a service like PIWIK or the WordPress StatCounter plugin to obtain such information. Your web hosting control panel should also provide more detailed log info should you need to research visitor information.
A lady once told me she was able to get her AdSense account reinstated after producing a report with her appeal that showed a pattern of suspicious activity from an IP address on the day she was banned.
How to Appeal Your Disabled Account
Let’s face it. Sometimes Google gets it wrong and disables accounts owned by people who were playing by the rules. If you feel your account has been wrongfully disabled, you can appeal using this form.
“AdSense is a Scam!”
People often claim AdSense is a scam when their accounts become disabled.
AdSense is far from being a scam. Google actually wants AdSense Publishers to succeed because the more quality, relevant websites their advertisers have access to, the more revenue Google can potentially earn.
That’s why they have an AdSense Optimization Team — a task force dedicated to helping publishers maximize their earnings so Google can ultimately earn more.
My point is, Google really has nothing to gain by disabling AdSense accounts for “no good reason.” So I’ve never understood the scam complaints I often receive in the comments of my YouTube videos.
If Google disabled your account, it’s because they believe there’s a risk or evidence it has produced invalid clicks — which is not fair to their advertisers.
You have to realize that the AdWords advertisers are Google’s customers and top priority — not us, the AdSense publishers.
If they suspect click fraud or notice any strange patterns with our AdSense accounts, they will do what is necessary to ensure their advertiser’s money is not being wasted on invalid clicks.
Unfortunately this sometimes results in people’s accounts getting wrongfully disabled. That is why they allow you to appeal.
At the end of the day, Google is doing what’s best for their business and that is protecting their top revenue source — which is the AdWords advertisers.
It’s impossible to protect your account 100% of the time, but if you follow the guidelines on the articles above, you can minimize the chances of your account becoming disabled.
jitender says
mam, If we have add of third party not of Google at starting of our website, then Google can give add to our website after six month
Steve Webb says
Good tip, I ll take to that, Google Adsense is the best for now
free software says
Some people click on the ads but the click is black clicks, how can we know, I have an Adsense account but I do not place it on any my sites because there are many black clicks. Please help me to know! thanks
soumen says
Can u pot a article on 100% adsense approval tricks…
Shubham@Technikant.com says
Adsense is so fragile…one wrong move and you are gone….
Wayne says
There are webmasters that do play by the book but the devil can still bite you in the back.
So why dont google themself provide some sort of ip logging through google analytics?
Which can be turned on or off.
Google provides us all with great tools but if someone wants they can kill your adsense account any day by sending a team of bots.
Hackers attack government websites for fun.
So why not kill adsense accounts for fun.
Sukamal Ghosh says
Can u pot a article on 100% adsense approval tricks….
aaditya says
I am blogging from last 8 months and now I think it’s good time to apply for adsense.It’s good to know what “not to do” to avoid disabling the account.
MAYANK says
HELP ME LISA…I DON’T KNOW HOW TO INCREASE TRAFFIC…AND CLICKS…
ugo Dosh says
Nice tips here Lisa! You couldn’t have put it any better.
I wasn’t really aware pf most of the tips here but will keep them in mind now.
The though of my adsense account getting banned has scared me for a long time. Hence my research on “how not to get banned” before I landed here.
Great blog you have here. Keep it coming!
Design Cruzer says
i am totally agree with your article, but i think you should mention one
point and that is type of ads, i don’t mean banner-text-and rich media,
i am telling about types like, “adsense for content and adsense for
parking domain, when ever i know this both ad types are working
diffrently, and if we do mistake to get right code, we can’t earn any
money if we got lots of click. i would like to know more about this
matter. please post about this matter. it will be interesting.
naluv4u2 says
People who have had had their AdSense banned may want to read this.
?
http://adsenseclassactionlawsuit.wordpress.com/
magesh says
Hi Lisa my question- is possible to reapply adsense account once disabled (using same name and address).
Shahid says
Well as i don’t have adsense now but this will be helpful for me to avoid such situation in my blogging life.
Navin kunwar says
i just allow my website to display my adsense ads so im safe, google handle click bombing itself.
Blair Orlens says
Awesome guide on how to protect oneself from click fraud.
Sha says
Guys, some of youz said mentioned your account was disabled,and then you get another one, and its working fine now, how can i do that?
I mean i will be using same personal info as well as the same site.
Is it still pissible to have a new account?
Thanks
Affillionaire says
Awesome guide but still click bomb are bad
rahul says
i am using adsense in last 1 year. pls advise me how to increase website traffic.
rahul says
i am using adsenes since last 1 year but yesterday i checked my account show on page view 200 & click 300 how it is possible.
Free Android Games says
i am professional blogger and using adsense since 4 years.I would like to say never click your own ads.
why i am writing this because initially i clicked many times and lost many accounts.
so try to get ranking or traffic to your site instead clicking on your own ads.
Reggie says
Awesome guide on how to protect oneself from click fraud. Thanx
ery says
It’s very important tips about adsense. Invalid click is really trouble for me.
aufa says
dear lisa,, I think, if someone else clicks on our ads using the same internet provider in the same office with us, then google will assume it’s click fraud. How can I prevent it? really need the answer…. thank u
Rick says
@aufa Block the ads showing for your office IP addresses. This way there is no opportunity for them to click the ads.
aufa says
Thank u Rick, If I do so, It mean that I cannot google adsense dashboard from my office internet area. am I right?
Rick says
You will still be able to see your adsense dashboard from the office. Your website won’t show the ads if you go to it from there though.
Links are filtered on Lisa’s site but if you google this you will find your answer:
“stop or disallow certain IP from displaying adsense ads”
aufa says
OK, thank u for your advice.. I’ll try it 🙂
Jean says
I always monitor my stats daily and one time I found 230 invalid clicks from one source which is from only one country. What did is I report it immediately to google and they reply that they will review it. So far, my account was not disabled. So monitoring it daily might help.
lisa says
Yes, in fact Google even suggests in their FAQ’s that you monitor your logs and report suspicious activity.
MobilePhones says
Adsense is an awesome program to earn money from your online content. It is not a scam. I made money from Google Adsense by myself. So I know it is a real program. Some clicks generate even $1.25 per click. The most common reason to ban an adsense account is self clicking of ads. Never ever do it. Google has a very strong Ip tracking system. So never do it.
The article you made explains everything very clearly. It is a nice share.
Thanks for such valuable sharing.
Good luck.
Jhet says
My personal opinion is not to jump into adsense too early. If you are not getting a reasonable amount of traffic, no amount of appeals will be worth Google’s time to even look into. If you don’t have at least 5000 visitors per month, wait.
lisa says
Couldn’t agree more! What people don’t realize is if you have low traffic you are much more likely to get disabled. If they suspect any kind of fraudulent activity and your site doesn’t have the traffic potential to bring in money for Google, they consider you a liability and risk to their advertisers.
Alex says
i haven’t thought this way…coz i’m new in adsense..thanks a lot
hendri says
This information is very important , because many blogger can not get money from adsense because their blog is banned
prabha says
thank you, i am newbie in adsense. this information will help me to how to use adsense account
Logofox says
Thanks for this article, I had been considering adsense and your article has made me think in greater detail about how I approach it.
Isloooboy says
I am just a newbie in niche marketing websites and right now learning under the guidance of Neville who mentioned me your site to get some good tips and try to use them according to their real spirit. My Site is just 4 months old and I am building it slowly but what I am observing is, My earnings from Google ads are really slow. What will be the best option to get maximum results and how I can bring improvement in my contents?
sidharth says
great source. I too had this same frustuating experience from adsense. They try their maximum to detect a fault from publishers side before paying.
sai says
thanks for this info 🙂 i already banned from adsense due to click froud
james says
very valid points
so many people claim fraud etc
and its a sad fact to do this to your own product
hope google keeps up the alert for the real scammers
thanks heaps
JAMES
Prakash@techblowup says
Yes it is quite difficult to prevent the ads by fraud clicks. I have faced the same problem. Thanks for this post.
Graham Matthews says
Hi, I just stumbled onto your blog from a Youtube video of you, posted on another site! I must say, this is an amazing resource you have here.
I have been blogging occasionally for about 4 years, but have only been serious about it for the past couple months. I am blogging about something I am passionate about, which is art… and helping other artists who need to get their artworks seen, but have little technical know-how. I realize there are other blogs about this, but I have been using my own unique spin on things, along with helping my readers in areas that are important to them.
Thanks for providing such a useful service here! I will be back to visit regularly… that reminds me… I’m subscribing now!
Elvis Shrestha says
Nice post, i will see the rest of the blog later, by the way you have great writing skills… Keep It Up 🙂 🙂
Usman says
Honestly i have read the post great post
but adsense always ban me and i havenot clicked my ads ever never encouraged others
tom buck@loans to payday says
check the content of your site. Do you have content on their that you are not allowed to show alongside adsense ads?
tom buck@loans to payday says
another subtle pit fall to watch out for is, if you are showing adsense ads on your site and you are also showing ads from other ad networks these ads contribute to your site content. So for instance, in the adsens t&cs you are not allowed to show adsense ads on pages with gambling content, if ads for gambling show up on your page from the other third party ads network you are contravening the adsense t&cs and can get banned. Make sure if you are showing ads from adsense and from another ad network that you can control the type of ads that show from the other network, you need to be able to say you don’t want to show ads that will put you in trouble.
Doug Gene says
Thanks for the AdSense tip off Lisa. I haven’t been banned, but definitely good to know.
Pankaj says
Google Earn almost 97% revenue from Google ad sense so there is no chance that Google is a scam instead of that they want to be transparent with publishers. so they ban people with invalid activities
tom buck@loans to payday says
that’s the point though, they don’t always ban publishers with invalid activities. I see sites all the time with no actual content, they are simply pages and pages of adsense ads, each page just shows links related to search term you came in on
tom buck@loans to payday, loan to payday says
adsense is a con when it leaves sites with no content, only adsense ads standing because they are making too much money to pull down. I understand they want quality but there seem to be an aweful lot of ad farms that slip through the net. I guess it’s shear numbers, easy to throw up and hard to find and disable.
Thanks for the cool resources here though, I must admit I hadn’t thought to protect our adsense sites.
Factsin says
The article is nice and informative. Now a day, many of the adsense publishers have lost their account by disabling. And many of them felt that this is a scam as once they reach the minimum payout, google Bans the account. It is not right.
Google is looking for the quality of the unique content of publishers. So try to generate unique content with interesting information.
julie@urine test kits says
great blog, very informative and helpful,these guys pounce on people who are new to blogging and are desperate for more traffic and aren`t as wise to these scams like we are, i wonder if thats the reason so many have lost their accounts with Adsense
Sreejan Dey says
My Account has been banned 6 times, everytime I apply for a new accounts from another email using my site, Its approved & banned in after 25th a month. Can u explain/ give any suggestion to me, Plz…
Shubham@Trickstreasure says
Clear Your Cookies , Cache change your IP address and then apply again 🙂
tom buck@payday loan says
Google store every piece of information about every person that uses any of their services ever. Do you really think clearing your cookies is going to make a blind bit of difference? That’s like washing your hands after committing a murder on live television.
Shubham@Trickstreasure says
yeah i think you are right 🙁 Lisa please delelte my above comment 🙂
tom buck@payday loan says
your tag line is ‘they make it I break it’.
From Adsense Program Policy
Point No. 2
Content guidelines
Publishers may not place AdSense code on pages [which]include or link to:
•Pornography, adult or mature content
•Violent content
•Content related to racial intolerance or advocacy against any individual, group or organisation
•Excessive profanity
•Hacking/cracking content
I had to read about 10 lines of text to find this. You’ve been banned 6 times and you didn’t think to read the program policy???
You hack stuff and you’ve already got 6 or 7 accounts out of them when G say they will not let users reapply if they’ve been banned. Seems like you are not putting your energy in the right place, I think you could very easily get an account on a different domain and put the same ads on this site, then cloak to redirect G manual checkers to different content if they see from the logs this site is also showing ads from your account and come to check it out.
manojtwa says
That was interesting publish i appreciate that, first we need to should do not rush we merely simply clicking own ads so outrageous people Google says that they will ban if they see that the quantity of progression of a web page is not typical. when their web page does not have enough readers to make much money anyway.Thanks
Apple iOS Blog says
This is often the case when some haters clickbomb your ads. I had been the victim of this in the past and somehow managed to get out of it.
Thanks for the post. Pwiki should help me
Learn About says
Wish I had this resource earlier Lisa, I lost my access to Adsense about 6 months ago. Google indicated that I was receiving hundreds of clicks from the same IP address in the UK.
I filled out the appeal form and pleaded my case, but they refused to reinstate my account. I lost all the money in my
account and was forced to move forward with out them.
This article kind of got me inspired to try again, will see what happens 🙂
sunil says
gr8 wrk bro…many time i disabled by google.But after read your article i hop i will no longer disable by google.tnxxx again 🙂
hairstyle haircuts says
That was interesting article i appreciate that, first we need to should don’t rush we clicking own ads so stupid people Google says that they will ban if they see that the growth rate of a website is not natural. when their site doesn’t have enough traffic to make much money anyway.Thanks
There are allot of advices and hopefully great.