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MLM vs. Affiliate Marketing [Video]

October 26, 2008 · 26 comments

I get quite a few requests on YouTube to review various MLM (multi level marketing) programs so I want to clarify something.

I am an affiliate which is a little different.  MLM has never been my cup of tea so I don’t spend much time looking into these programs.

That is not to say you cannot make a lot of money from MLM, it’s just not my preference for monetization.

Now, I have to choose my words carefully in this post because…

1) I’m not an expert on MLM (nor do I want to be)

2) I realize there are a lot of varieties of MLM and you can’t paint all the programs with the same brush

3) Many people make a good, honest living with MLM

The Difference Between MLM and Affiliate Marketing

So you may be wondering, what is the difference between affiliate programs and MLM?  Well, in short, affiliate marketing is usually a one to one relationship (except the 2 tier programs) where MLM is usually a one to many relationship.

For example, as an affiliate, I refer a product from my site and the merchant (company) pays me a commission for the sale.  That’s the one to one relationship.

With MLM, it can involve several levels and you can make money from the sales of the people you recruit to the program and the people they refer too.  This can go on for several levels deep.

People at the top of the chain who have several high-performing team members (downline) can make great deal of money over time.

MLM has gotten a bad rap over the years because of all the get-rich-quick and pyramid schemes (that should not be called MLM).  You definitely need to do your research before joining such programs.

Watch the video below where I share my thoughts on MLM and affiliate marketing.

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{ 26 comments… read them below or add one }

1 Affiliate Watchdog October 26, 2008 at 9:20 pm

Highly educational, comparing affiliate marketing vs. MLM, thanks.

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2 Joshua Boxer October 27, 2008 at 5:27 am

Thank you for the comparison. The one thing that you left out which is to me the most important.

In MLM you dont get what you want unless you help others get what they want. See, its not about you and how much money you want to make in life. Its about others. Its about making a difference in the world around you. Its about reaching out to others.

So many people have network marketing all wrong. Listen, If Robert Kiyosaki endorses it in about umteen Zillion of his books, dont you think the guy traveling the country with Donald Trump knows a little something about something?

Until Next Time,

Joshua Boxer
“The King of Recruiting”

http://www.mlmoutlawz.com

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3 M. Noel October 27, 2008 at 10:30 am
Follow on Twitter: @Marcus_Noel

Thanks for a Good Post, Lisa!

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4 Jennifer Kilkenny October 27, 2008 at 11:05 am

I’m involved in an MLM program, but it’s not for the web. I’m a consultant for The Body Shop at Home. Basically, I do parties at people’s homes and earn a commission on the sales generated. If I recruit others, I get 5% of their sales.

I ran into a lot of pyramid schemes when I first started looking at the Internet. It’s pretty easy to spot these scams and see the difference between true MLM and Pyramid Schemes.

No matter how you look at it, whether you do affiliate marketing or MLM, it takes a lot of hard work. There’s no such thing as easy money.

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5 lisa October 27, 2008 at 1:00 pm

Good point Joshua, thanks for the addition! (See I told you I wasn’t the expert on MLM) LOL

Jennifer, good point. I wanted to mention some of the offline examples of MLM but I ran out of time so I’m glad you mentioned this.

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6 nick dafos October 28, 2008 at 1:48 pm

hi lisa ! !

lol about the smiling guy with 360.000 $ ! i have seen too much of it !

ummm i wanted to ask you something, i want to have a site and make money online but the problem is that i dont have a specific niche that i can write a lot of pages about. i can write like 2 pages for one topic and 1-2 for another and so on. i know that you have said that there cant be something like yahoo with a lot of different content.

you think i could do it ? google would allow me put adsense on it, if it goes on different topics ?

thank you lisa ! you looked so great again ! ! :) :)

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7 lisa October 28, 2008 at 2:38 pm

Thanks Nick!

I would highly suggest you stray away from multiple topic sites like Yahoo. The reason is, it’s going to be very hard to drive targeted search engine traffic because your site is going to be on multiple topics. That works for Yahoo because they already have the brand awareness and traffic, but for a newbie it will hard to drive traffic to a multi-topic site because you have no traffic base.

I’d rather you hold off until you come up with something more focused that you can write about. Plus your google ads will be much more targeted.

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8 University Princess October 29, 2008 at 3:20 pm

Lisa likes hoop earrings! =3

Great video.

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9 Angelina October 29, 2008 at 9:25 pm

Lisa,

Thanks for all the great tips.

^Angelina

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10 Eren Mckay October 31, 2008 at 5:03 am
Follow on Twitter: @ErenMckay

Ggreat video- great explanation as always Lisa-I’m subscribing to your blog via rss right now ;o)
Blessings,
Eren Mckay

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11 nick dafos November 3, 2008 at 2:37 pm

oh lisa :)

i hope it is alright that i want to ask you this ! i mean i dont want to load you with questions or so :)

i dont have a website as i have mentioned but i have 1-2 blogs on wordpress.
i have them as myblog.wordpress.com

is there some way to have google ads on them ?

thank you so much lisa :)

i will ask you something about myspace sometime but not now i dont want to take much of your time !

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12 lisa November 3, 2008 at 5:02 pm

Hi Nick,

You can only put Google ads on self hosted wordpress blogs. Blogs hosted on wordpress’ server do not support javascript, therefore you cannot host Google ads.

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13 William November 11, 2008 at 2:51 am

Hi Lisa, you have compared the subject on Affiliate Marketing and MLM well.

As I am new to Affiliate Marketing ( having read TONS of Sales Pages or Programs since early October ) I am sure I do know how to approach the business wisely in the near future.

We all knows that in all forms of Business, there are “rotten apples” that spoils the reputation of the industries they are involved.

What I am trying to say is that EVERYBODY who has a desire to make money in whatever form must learn to differentiate those good or bad pointers for the business they decide to embark on. At the end of the day, I cannot find fault with anyone if any mistake is made.

I must also strive to learn more about my niche even though I think I am doing well so that I am well-informed of the changes that has taken place.

E.g. Having been involved in 3 different MLM over the years, I still make an effort to learn more by getting this FREE ebook called

http://prawfeed.the7greatliesofnetworkmarketing.com/

which ultimately make me to invest on its main program.

Have a nice day !

William

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14 taiwo inman November 20, 2008 at 1:53 pm

i have wanted to know about how to make money on the internet youres is that first to make it esay to understand and know what I didnot know .
Iam a big fan of mlm your comments are fair,however the problem with mim is that most people just donot want to work hard and donot understand that to be successful in life you have to give something of value to others ,this is something that you do Ms lisa ,the mastermindblog is great thanks keep up the good work!!!!

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15 Aaron Anderson December 5, 2008 at 5:24 pm

I personally like both!

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16 Legitimate Online Income February 4, 2009 at 5:18 pm

Hi Lisa,

Im not much a fan of MLM prefering affiliate marketing too, but everyone is different and that is a good thing really.

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17 Network Marketing Effectively February 17, 2009 at 6:11 pm

Great Post. Not to my surprise but quite a few MLMer’s are being exposed to affiliate marketing and either making the switch or incorporating it into their business.

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18 jay March 10, 2009 at 7:07 am

I just sent this post to a bunch of my friends as I agree with
most of what you’re saying here and the way you’ve presented it
is awesome.

I also blog from time to time on this stuff. In fact, here’s an
expert from my most recent blog post…

Many individuals are under the impression that you
can earn a lot of money with affiliate marketing
and not have to invest a penny. Even though
the majority of these programs are free to join,
you’ll have to invest money at some point in
time during your affiliate marketing career.

The complete post can be viewed easily on the following page…

Keep up the good work,

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19 lisa March 10, 2009 at 1:20 pm

Thanks for sending this post out Jay. Great points!

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20 Peter April 2, 2009 at 11:36 pm
Follow on Twitter: @jwall777

First of all MLM is Pyramid scam and I suspect affiliate is the same. You suckers.

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21 lisa April 6, 2009 at 7:47 pm

Sorry, Peter. I really hope you decide to do more research. You’ll find that affiliate marketing is 100% legal. There’s a whole industry out here for this and I am so grateful I found it.

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22 William April 7, 2009 at 8:41 am
Follow on Twitter: @jwall777

Hi Lisa,

Its a pity that there are people like Peter who does not even do his due diligence about what MLM or Network Marketing is. Instead he call it a Scam, which simply shows how naive he can be.

I would pity Peter, if he is working for a conventional JOB, because he is already in a “Pyramid” without realizing it at all. As long as he cannot makes more than his BOSS then he is in one !

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23 Steve April 19, 2009 at 4:11 pm

Hi Lisa,

Excellent video on affiliate marketing VS network marketing. You are always investing in your business. If you are not spending money directly you are spending your time. Income can always be re earned but not your time.

-Steve

Steve’s last blog post..Twitter 2000 Followers Restriction

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24 Somalia May 19, 2009 at 2:34 am

Hey! Well I had that cooking website idea,how do I find food affiliates? Walmart,target,and office depot have a program but I want actual food products,like some of the local products in New Orleans. You think if I ask nicely they’ll work out a deal with me? lol just trying to plan things out.

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25 taiwo inman May 19, 2009 at 6:18 pm

Hi Lisa
Ive been talking about Lisa so much My wife wanted to meet you, SO I set up a meeting on line, shes calm now and shes a fan too, keep up the good work Taiwo

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26 lisa May 19, 2009 at 6:43 pm

LOL!! Thank you. :)

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