On August 25th, Google announced there will be more revenue earning opportunities for AdSense publishers.
In the coming months, you’ll be able to display ads from additional networks.
Google ensures this will give you, the publisher, the chance to maximize profits from AdWords and ads sponsored by 3rd parties.
Some AdSense publishers often complain of poorly targeted ads on certain pages. Many times it’s because there aren’t many relevant ads to show for certain content.
This new development may alleviate some of those issues and offer more relevant ad possibilities.
Not interested in this option? No problem. If you don’t want to show ads from 3rd party networks, you can continue to show AdWords ads only. You’ll be able to configure your settings in the My Account tab.
This is one of several changes/updates in Google’s ad program this year. In March, Google introduced interest-based advertising. This is where your visitors may see ads based on websites they frequent instead of ads related to your page content.
So if your site is about tennis, a visitor may see a Google ad about video games based on their browsing history. And just like the 3rd party networks, you may opt out of this by going to the Account Settings section under the My Account tab.
One of my favorite new features of 2009 is the ability to block certain ad categories. In case you didn’t know, you can go to the Ad Review Center (under Adsense Settings) and choose up to 5 categories to filter.
Google will even tell you which categories earn you the most (by percentage) to help you determine which categories to block.
Lots of changes for Google’s ad program this year. Overall, I think it’s a good thing for the publishers and advertisers.
What are your thoughts on the new changes? Do you ever make changes to the default ad settings in your AdSense account? If so, how has it helped you?
{ 30 comments… read them below or add one }
Follow on Twitter: @Pakblogger
hmm nice to see some good changes in Google Adsense which will benefit publishers in my opinion, but we will have to see if Google pays good (same) money on adds from 3rd party (other networks) also i expect they will be in same formats as adsense.
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Glad to hear Google is finally making some changes. I’m not sure how much I’m going to implement them, but its nice to know I have more options.
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Change is always good right? I just opened for business and slapped some ads on my blog so I have a long way to go before I will see any benefit either way.
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Have to admit I was excited to see this pop in my box last week.
It should make things a bit easier on us. I hate having to open up all these different accounts just so you have ads to rotate and options to tinker with to get some idea of what your clan will and won’t click on.
Back in my days of running review blogs it seemed easy to put ads around your article and make sales.
Maybe it’s just the market, seems as if the internet marketing types are so desensitized to the entire ad scene that they can get through your entire site and never click on anything.
Maybe that’s why I like them so much it presents a challenge and actually forces you to think a lot more than other markets I’ve been in where you can lead people around and get them to do exactly what you want them to do.
Only time will tell…
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I’m always open to new options, although I’m pretty this will benefit Google more in the long run than it will us poor publishers
I do like the idea of tailoring ads to the visitor, they’re more likely to click something they’ve already been browsing.
Here’s to one more reason to beef up your content. Need tips for writing engaging content? Here’s 5 of them: http://affiliate-helpdesk.blogspot.com/2009/07/5-tips-for-writing-engaging-content.html
The Affiliate Marketer’s Help Desk´s last blog … Get Real Help With Starting Your Affiliate Marketing Business
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I have very limited experience with Google AdSense, but I suppose this is a good thing – more competition, better payment for us publishers, I hope.
Follow on Twitter: @christiantjr
I wasn’t aware of these new options Lisa, you rock
I’ve thought of firing Adsense back up, but I’m probably still gonna wait a bit. I agree with your mentality of waiting until you have some decent traffic.
On a side note, have you updated TweetThis plugin lately? When I did, it broke. LOL.
Christian´s last blog … A Key to Blogging Success: Fun is Mandatory
As usual your blog posts are timely. I’ve been in dire need to revamp AdSense and understand the dynamics, so all these new options need to be analyzed and scoped out. Now I gotta go read all the other AdSense articles on your site …. thanks for the push to profits (?)
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Thanks for spreading the word about the new Google changes. I didn’t know about them and I discovered a few ad categories that I don’t want appearing on my sites.
I agree with a previous poster that Google will benefit more than publishers in the end, but it’s nice to be able to filter out certain types of ads, and to see earnings percentages of all the categories.
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I like your latest blogs and as always they are always on time..
As i am new so dont know too much about it but i will know it soon
liza u r very helpful to people i also designed a blog technohieghts.blogspot.com pls visit this and comment me
Follow on Twitter: @coreymonroe
Thanks for your useful and updated post!
I like your blog very much!
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I will be here often!
Khmerware´s last blog … Watery Desktop 3D
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That’s great, but I have been ‘let go’ from adsense, was wondering if you could give some advise on the other pay-per-click programs that are out? Such as Bidvertisers or Kontera? Thanks
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Nice to see some good changes to adsense. Lots to do, so little time to do it
I can’t wait for a few months time… keep us posted Lisa!
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Lisa will u marry me?
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I thk the google guys r lowering eCPM so i getting nothing now. (may be i dont hav any bulk visitors yet)
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NICE POST!!!!!!!
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Hoping to benifit from it
Follow on Twitter: @fkreijmborg
Hi, Lisa! As usual Google does not keep me updated with interesting news like that. I should opt in for more of their e-mails to gather all the benefits they are offering so silently
Thanks for the insights, I am going to experiment with the new options!
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Great article. I only recently found out about blocking certain ad categories.. I then blocked a few of the obnoxious ad categories that I don’t find many of my readers would even be half interested in. I also think it’s great that right there it shows how often each category is shown and what percentage of earnings have come from each one. Awesome. After blocking a few categories I did not want, I am waiting to see if I get even greater results.
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I used to make a lot of money with Adsense about 3 years ago. I had dozens of sites with Adsense all over them. When Google lowered the click-through payout, my earnings dropped. However, if I had created the right type of sites that targeted high paying keywords, those sites would still be profitable today. Lesson? Target the right keywords for your Adsense websites!
Mr Credit Repair´s last blog … Financial Planning During Tough Economic Times
Thank GOD! My adsense just active by google start from this day. Hope to make money now!
By the way, Lisa!
I need your advice about my blog theme. I created by my self…. and I really need your voice about my adsense friendly design.
Thanks GOD!
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I wasn’t aware of those changes. I begin to write articles on HubPages about 3 months ago, and I had been able to earn from Google AdSense on HubPages. Since that time, my Google AdSense start increasing, slowly but still, increasing
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Hey Lisa,
Even thought I have yet to make money online, I would like to thank you for all your advice! You were the first one who introduced me to AdSense and inspired me to create a website. Ever since I first saw you on YouTube a few months ago, I’ve been reading your websites, your ebooks and your blog. Thanks for sharing your knowledge!!!
adsense has overtaken pretty much all other avenues of income for my website and is currently the top earner (growing content has exponentially fueled adsense earnings growth). though i do not often make changes to default settings, this seems like it would be worth the time. what has helped in the past is the blacklist program that gives you a list of domains that you can block. these domains are arbitrage concepts that steal clicks from you at low costs and sell them at higher costs on their site. Lisa, thanks for bringing relevant changes to our attention!
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Hello!
I’ve recently gone through your articles n it helps me a lot to begin.Being inspired by you I’ve created a blog site with the help of blogger n it is “Earn Money Smartly from Home”. The url of my blog is http://www.taka4ubd.blogspot.com
Thanks.
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Hi ur site is really awesome.Its informative for beginners like us .I found you on youtube downloaded your book started reading from couple of days.I doubt whether Google will give the same percent of money when someone clicks on third party ads
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I like the idea of the change. I think that anything that allows us publishers more flexibility is a good thing.