How well an AdSense unit performs on a site depends on several different factors…
1) The page the unit is on
2) Ad relevancy
3) Amount and quality of traffic to the site/page
4) Placement of unit
So I am by no means about to suggest that one size fits all in regards to the units. However, I would like to open up a discussion on what you’ve learned about placement.
I recently tweeted that I am having great success using the 300×250 Medium Rectangle unit alongside my YouTube videos. On certain pages, my click-thru rate has quadrupled.
I actually got this idea from Google. One of their optimization experts suggested this on my site over a year ago. Not sure what took me so long, but I am now implementing this on more pages and the results have been fab.
Let’s talk about what you’ve learned about placement and/or color experimentation. Done anything different to give your earnings a boost? Please share!
I haven’t been here for a while. Just wondered how everybody’s AdSense is doing? Mine is very erratic. Just as I think things are getting better all goes downhill. I can still say that my best performing ad is the 300 x 600 placed in the left column. March has started off extremely poorly, hope it gets better.
Thanks for the update, you know am still cut up trying to figure out What works. My site still make money in Adsense but in cents. Please you can make recommendation to improve this.
300×600 is performing best on my website.
300×600 ads best for my website
I am using WordPress for my Blog.. But i want to try with Blogger and other platform. Please Suggest me something.
Hi Lisa, i have just started blogging, i just want to know if as of today, does adsense still a viable source of income, not quick i know as i read in your blog , but does it?
Yes it is. My earnings are still in the thousands but that’s higher than average for most bloggers I’d say. You should diversify with affiliate marketing, selling your own products, etc.
Hey Lisa, have you experienced any drop in AdSense earnings in the last six months? I use one of the popular discussion forums to talk about earnings each month and I would say that’s more than most have experienced a massive drop in earnings, including me. Let’s put it this way, seven months ago my earnings were almost £700 on the best month, that Has now dropped down considerably, I would say that April’s earnings will just be over £200. I’ve tried changing the AdSense layout, doesn’t seem to make an awful lot of difference. It’s really disheartening to see this happening as I have put so much work and effort, including hours and hours of research into getting the best out of AdSense. I honestly don’t think I can do any more to improve my AdSense layout. I’ve even made every AdSense unit responsive so that everyone using mobile devices will see my AdSense units properly. Metaphorically, I haven’t got any hair left in my scalp 🙂
Hi Penn,
Yes they have dropped quite a bit this year.
200×90 is the best for me
if your website is made up of articles that people will want to read from top to bottom then one of the best ads is a 728 x 90 banner right at the bottom, this is my second best performer behind a 160 x 600 skyscraper unit placed in the left-hand column above the menu and fold.
nice article worth reading. For me 300×600 is the best 🙂
I think its all upon your ad placement. Above the fold ads are the best performing ads 🙂
33×600 is the besperforming ad unite for me 🙂
I like 336×280 ad in the bottom of the post with center position. But my CPC is low beacuse my counrty is Turkey and in Turkey, we have low CPC. So, you are very lucky 🙂 Thank you so much for this great content. I will try 160×600 skyscraper and i will comment here again if i don’t forget…
I’ve implemented responsive units, anyone having luck with this?
Hi Emma
Yes I have one on napturallycurly.com and it’s a very high performing unit.
My best performing ads are 160 x 600 skyscraper which I have located above the left-hand menu. I think I know why ads in this position performs so well. A lot of people browse my website using mobile phones, these skyscraper ad units come up before the content and because they are quite highI think that people are inadvertently opening the ads whilst they are rolling down the page. I use a piece of software called Crazy Egg which gives you an insight into where people are clicking on your page. You can see that many people click in exactly the same place on these ads units which I think means that if people are using the same phone they are touching the screen in the same place and thus opening the ad, earning me some money. Could be wrong, but that’s just a theory that I think holds a lot of truth
Great info! Thank you for sharing that, Penn.
Like many other commenters already said, I found the large rectangle (336×280) to be the best performing ad unit.
336×228 is my Favorite AD Unit Size
For me 336×228 is th best unit 🙂
I have a doubt about using adsense along side with you tube videos as I have read somewhere that placing ads besides images can be dangerous and can get you banned from google adsense, Do you have any proof that placing ads besides videos is safe
Thanks in Advance!
300×600 and flating ads on my website 😛
My best performing adsense unit is 336 x 280 directly under my post title i am currently trying to optimize other positions to improve my CTR. I will definitely be following your blog more for more adsense insight.
Hi, Can you please tell whether we can use 720×90 ad unit below categories or not? It will be very helpful. Waiting for your reply 🙂
Its depends if you building sites for earning purpose then you should do it. Otherwise stick with Ad units in sidebar.
Very good explanation of Google ad sense sizes. these information are very good but these will be more beneficial if you show the examples with each add unit.
My best performing adsense unit is 336 x 280 directly under my post title i am currently trying to optimize other positions to improve my CTR. I will definitely be following your blog more for more adsense insight.
I know that this is an old post but thought I’d give my 2 cents. I recently had great success with the 300 x 250 Ad but I am currently testing a 336 x 280 and a 728 x 90 at the end of each post.
I recently upgraded/migrated my Joomla! website. I decided to try a slightly different layout with my AdSense. Even though I’ve had quite a lot of success with 336x 250 ad units placed directly between the heading and the content, I’ve now find something that blows this layout out of the water. I simply placed a 160 x 600 skyscraper on the left-hand side of the page above the menu and I cannot believe how well they do. So my advice to anyone starting out with AdSense, try our skyscraper unit on the left above the menu, and a 336 at the very bottom of your content. I’ve also learned to believe that more isn’t always better, I’ve actually started putting just a couple of ad units on pages now and my earnings have really increased since implementing the new layout. I’ve given you an example with the link below, this particular page is very high ranking on Google and therefore gets quite a lot of hits each day. You can see how I have laid out my AdSense, this is my best earnings skyscraper ad unit. You can also see that people will see the main bulk of tax straightaway, rather than a Google ad unit, which may put them off. Try it, see what happens, you may well be very surprised.
http://www.oscarfishlover.com/helpful-articles/cycling-an-aquarium
I have not yet started using adsense on my website but plan to do so. I believe it should be mix of all size ads. Additionally whatever size be the ad of, it should not affect the readability of blog in any way.
My best performing Adsense unit tends to be the one below the title. Also the sidebar unit doesn’t do too badly either.
336×228 is my Favorite AD Unit Size 🙂
Thank you so much. I will try to apply it to http://www.hdpeak.net/
After nearly 3 years of using AdSense on my websites I can report that the two top performing units are the 336 by 280 placed below the heading and above the content, and at the very end of your content/article. The next performing unit is 728 banner which I have found performs best when placed just under the menu, but above the categories/forums on your community forum. Placing a 728 banner under the first and second message on a thread also performs quite well. However, if you want to make money from AdSense then having well-written articles is the absolute key. The articles must be of interest so that people read all the way to the end, this way the chances are they will click on your AdSense unit placed at the end of the article.