It may be Valentine’s Day, but I have no love in my heart for FaceBook right now.
Sometimes I wish they would just leave things alone. As soon as we get used to how everything works, they change it up on us.
New Fan Page Updates
If you chose to update your fan page to the new layout, which will be mandatory in March, you may be wondering what happened to your most recent posts made by some fans.
They really are there. They’ve just been re-ordered. With the new update, the “friends” you’ve interacted with recently and/or the most get top billing, while the other posts get buried further down the page.
The idea of the new FB update is to prioritize and feature the people and fan pages you interact with the most on your news feed. I agree this makes sense with your personal FB account because most people don’t interact with all their “friends” and pages they “Like.”
Everyone has their favorites, so it’s convenient to see those first. In fact, this feature is not really new. FaceBook has been doing this for quite some time with the news feeds, but they’ve recently just kicked it up a notch and applied this logic to fan pages.
So for fan page owners, this means those who don’t interact with your page much may not be seeing your updates on their news feed.
However, my real issue with the update is the new default posting order on the fan page. It just makes sense to have the most recent post displayed first, and if that’s no longer the default, at least give us the option to change it.
I suppose they figured adding the email notification for every new post would pacify us, but I find it ridiculous that I have to go hunt and peck for the new posts because the are buried somewhere on the page. It also decreases the chances of people interacting and replying to the latest posts.
Stay on the Radar
While there appears to be no fix for the fan page posting order, you can do something about reappearing on your fan’s news feeds.
Perhaps add a casual note to a prominent area on your site or even create a quick blog post that educates them. For example…
Missing our fan page updates? Here’s how to stay connected. Scroll to the bottom of your FaceBook homepage, choose Edit Options, then select Show posts from: All your friends and pages.
Of course, not everyone will want to do this, but there will be some who still want to receive updates from all their “friends” and fan pages.
Again, this doesn’t solve the posting order issue on the fan page, and I’m not even sure there’s a solution… yet. So if someone knows something I don’t, feel free to share!