Facebook’s “Promote Your Post” Feature – Boom or Bust?

Facebook PromoteOn the heels of Facebook’s IPO bust, they launched a feature that now allows you to promote your Facebook posts so that more of your fans will see it.  (Your page must have at least 400 Likes.)

All promoted posts will show up as a “Sponsored Listing” in your fan’s feeds.

Statistics have already proven that Facebook users generally ignore ads, and GM recently pulled their campaign due to poor performance.

Granted, this is a little different than a regular ad because the post will be showed to people who already “Like” your page, but anytime the word “Sponsored” is used, it has a promotional feel to it.

So I don’t know about you, but this announcement didn’t make me do any happy dances. ;)

Why Use It?

If you have a Facebook page, you’ve probably already noticed a limited percentage of your fans actually see your posts.  In fact, Facebook admitted that brand page content is only viewed by 16% of your fans on average.

Facebook Ads

This is due to many reasons – users not logged in when you post, they get lost in the shuffle of other posts and pages people “Like”, etc.

And of course, the skeptic in me can’t help but wonder if they are now ensuring your posts are shown to a limited number of people to encourage more ad spend.

Let’s face it.  At the end of the day, it’s about making money – anything to help their ailing stock, right?

According to FB, not only will this feature ensure more post visibility by giving it a sponsored label, but when your fans interact with the promoted post, it will be shown to their friends as well.

Is it Worth It?

Post promotion has its place, but I wouldn’t just haphazardly use it without a solid plan.

Say you’re having a huge promotion or contest for UK residents only.   Since you can target the post, you may consider testing it out for something like this because you can reach more relevant people.

You also have to consider the fundamentals of marketing.  More views is not necessarily better if you struggle with fan interaction and engagement to begin with.  Just like pay-per-click marketing or any kind of paid advertising, your content needs to convert for the campaign to be successful.

So if your paid Facebook post gives you 50% more views, but your engagement (likes, comments or whatever you’re measuring) shows minimal results, technically that campaign was a failure.

So I wouldn’t throw any dollars into any advertising until you have a real plan in mind and understand that the basic rules of marketing and engagement still apply.

So tell me.  Would you ever pay to promote your posts on Facebook?  Have you tried it yet?  What are your thoughts about this in general?  I’d love to hear from those who’ve tried it.



Comments

  1.  

    Hi Lisa. I only used Facebooks Ads for promoting products of one of my clients, and quite frankly, it did not convert as well as it was expected, although it increased slightly the conversions. Actually the same result could have been achieved without having to opt for paid ads. As for the “promote your post” feature, I sadly have not used it yet, so I am in no position to give any opinion just yet. What you say does make a lot of sense though and careful planning is key to making a successful campaign. Will definitely come back here for an update, should I ever use this medium for promotion. For now, it is not partt of my plan :)

    •  

      Hey DiTesco

      I’ve heard this a lot from other people regarding ads not converting. In fact, that’s why investors have been shy about the stock — they know how well Facebook does with ads is going to play a big role with how the stock performs. FB just can’t seem to master the ad game…. yet.

      [I can hear Google laughing now.] LOL

      •  

        Hi Lisa:

        This is just a theory but would you say Facebook ads don’t convert well because the ads are based on the users profile (demographics) and not what they’re interested at the moment. Plus, people are going there to socialize, not shop.

        Compare this to when people are actually searching for something, i.e. Sony 90px camera sale. They are looking for something specific at THAT MOMENT.

        Which brings up a related question that would surely help affiliate marketers. Now that Google Adwords has cracked down on affiliate marketers, are there any paid advertising you recommend using? Maybe that would be a great post to write about:) Link to them with your affiliate link, give a little “How To Make Money With Paid Advertising” bonus for those that sign up through your affiliate link, and earn a little cash:)

        Anyway, back to work. Thanks for sharing your 2 cents on paid advertising.

        Charlie

    •  

      I have also seen disappointing results with Facebook Ads, DiTesco. As for the promote your post, frankly, I don’t think it’s fair that Facebook determines “what your fans want to see” or “what your fans think is important.” personally, I won’t pay for my content to be seen. I do, however, take advantage of tricks and tactics that have been proven to increase your EdgeRank…such as using high quality images, keeping statuses either really short, or really long and insightful. As with any form of makreting or advertising for that matter, you must test test tes and see what’s bringing you the best results.

  2.  

    Interaction is key to getting the right amount of attention form facebook. I guess just trying it for a while and then evaluate the results that you get.

    I think it is great and that it can not be as effective. Thanks for the article Lisa.

  3.  

    Total wate of time and be crazy to spend this money. I’ve seen the prices they are charging, robbery. There is a chance that, if your posts start staying at the top of your fans status they will get peed of by over promotion and just unlike you.

    •  

      The other thing that just feels weird is we are paying for our ad to be seen by people you would think should be seeing it anyway since they already “Liked” our page. Sure, I understand how it’s impossible for EVERYONE to see your posts, but something about that just seems a little strange.

      •  

        But here’s the kicker, this has been slowly in the pipeline since 2010, very very clever. I have been reading and researching many blogs about this, very interesting points around, most people not happy.

        It’s brutal. For around a couple of years now, if you have set up a fan page, FB have been cleverly holding back how much of your status reaches your audience.
        An how this works now is, as you may have noticed, you can now (coincidentally) see your stats, who sees you, how much of your audience you reach and so on.
        So, FB, now has an option, you can pay from 100-500 dollars and FB will “help’” you reach your full audience by making sure your posts you post, stay on the top of your fans pages, very clever.
        Now, this is disgusting, when people like your fan page they should always get your status but as we all know, they are an advertising company period, and can do what they want.

        •  

          Exactly…. and now when you post something that annoying pop up keeps reminding you that most of your fans won’t see your post. It just seems a little desperate on FB’s part.

          •  

            Yes,I think it will do more damage than good to the company, there are plenty of other ways of free business promotions that can be used.Will have to wait and see, interesting.

        • It is not 100-500 dollars. It can be a few bucks.

        • From Facebook : The best way to ensure that you reach a large portion of your audience with your page posts is to promote your page posts. Please let me know if you have any additional questions!

          From Me: We already bought our 30,000 fans with our ads to like our page ,but now they are saying in order to reach the fans we paid for we need to promote . More money !! Pretty sick !

  4. Butters says:

    First, sorry for my bad english…
    Second…
    In my country was politic ellection two week ago…
    Political campaign was very strong on FB.
    But, here is a twist! They spend alot less money on campaign then many company…
    Vierd stuff is that political party pay fans about 10 euro cents per 10 post linked to their pages *web or FB, and so on…).
    So ordinary FB users are bloated and flooded with political contest of post of their friends…
    With less money they succes to 70% people get to ellections…
    So… I think that this is much better and cheeper than payd FB posts…

  5.  

    I’m not sure that I will ever really use this feature. While having more views from my base on Facebook is nice, I really want them on my site at the end of things.

    The Facebook stuff is just a way to get them acquainted with my brand, my site, etc. The site is where the real action is. I might be overlooking an opportunity here, but I’m not seeing a lot of real benefit for the investment.

    Would I pay to promote my site on Facebook? Possibly… Will I be paying to promote Facebook posts on Facebook? Not likely.

    •  

      That’s how I see it too, Jon. However, I could see one using it to promote a contest that is on their site. That way you’re promoting your post that ultimately links to your website. I just have a bigger problem with the fact we are essentially having to pay for what you would think we’d be getting anyway. I understand that not everyone will view every post but 15% for the average is very dismal.

      •  

        exactly, seems FB dictate which status updates we see in our time line, why? If I’m friends with someone I want to see their updates, if I like a page I want to see their updates. Who are they to pick and chose what I see??
        FB should include stats on how many people see just regular user status updates. Bet it’s significantly higher than 16%, so why are Page status update viewing stats so low?

  6.  

    Lisa how can blogger’s take maximum benefit from this facebook feature. I am new to this field and want to know more about it.

  7.  

    Hey Lisa,

    I was about to just say ‘interesting & thanks for sharing” (which I’ll say anyway) but picked up from one of the comments that you actually have to pay to use this feature???

    Pay to have your posts seen by people who already liked your page so should be seeing them anyway if it wasn’t for Facebook changing the algorithm and hiding things?

    What a con.

    I was already getting turned off facebook big time and this, if I understand correctly is another example which is making me think seriously about leaving Facebook altogether.

    They are just trying to monetize everything – and not in very smart ways either if you ask me. They treat their user-base (who after all created their success) very very badly in my view.

  8.  

    nice post Lisa

    Facebook is an effective platform if used appropriately, as is the paid post idea – and I completely agree with you that this strategy shouldn’t be used for every post. in addition, more views aren’t necessarily representative of more engagement.

    there is legislation on the table that would mandate retailers/businesses from disclosing the incentive provided to people for likes/etc/essentially any incentive to buy credibility. if it gets passed, it may trickle to internet marketers at some point similar to the FTC guidelines.

    going back to Facebook…..

    have you found that you can automated your Facebook page management and user engagement, or do you find that you have to constantly spend time on it to keep it thriving???

    Welcome back

    •  

      Hey Sunil,

      I honestly don’t automate much. I just try to post comments that will spark discussions (questions, etc.) and I’ve noticed those kinds of posts go a long way and I really don’t post often – maybe 4-8 times per week, but I definitely get the best engagement from FB out of all the social media sites.

  9.  

    Some stock analyst said that FB adv is not too effective to bring a nice converts, this situation brings unbalanced by increased FB’s user so that this condition makes an unattractive to investors in capital markets and makes them thinking twice to buy FB from stock market.

  10.  

    I would never pay to promote my Facebook page posts until I see that others are benefiting from it.

    • I agree with you totally….and now I have seen someone get 12k likes in 3 weeks and 3k subscribes to his newsletter.Shouldn’t this be enough reason for a paid campaign?

  11.  

    Hey Lisa,

    On the one hand, I love Facebook and use it often for sharing news, comments and photos with family and friends. On the other hand, when I click on an ad or a link of an unknown origin, I’d rather not be logged in – who knows what kind of rights either Facebook or I can grant them by mistake. This is why I like to keep these things separate and perhaps other users think alike.

    Moreover, since your position agrees with other expert opinions and my hunch, and since I experienced extremely low returns with their free $100 advertising, I’ll stay away from using it at least for a while.

  12. Lisa your guess is as good as mine with that “… wonder if they are now ensuring your posts are shown to a limited number of people to encourage more ad spend.” because since May 30 when FB launched the post promotion thing, I’ve received at least 10 complaints from my fans telling me they did not see my post of the day in their newsfeed and only saw it when they came to my page to find out what’s going on.

    I have not used it yet but I will use it in the future for “very special” posts ;-) because I have seen that the promoted posts occupy a large amount of real estate in my newsfeed when my friends like/interact with a page that is running a post promotion so they are more visible than normal FB ads in the right column and I guess they will convert better if well done.

  13.  

    Hi Lisa,
    I just noticed this “Promoted Post” thing today and I’m feeling the same weirdness – why exactly do I want to pay for what should already be happening in the first place?

    I can see where this type of promotion might be useful, but not for just any old every-day post.

  14.  

    Hey we need some net neutrality up on Facebook.

    So there will be two tiers of Facebook posters -those that can and are willing to pony up to reach those “extra” subscribers, edging the rest of us out of the newsfeed, and the rest of the schlubs such as myself who won’t cough up for the feature.

    Of course, I don’t have 400 fans yet, so it’s a moot point. I suspect the reasons for this have to do with my incessant postings of my dislike for vegetables. They are DISGUSTING.

    But I don’t know if this sort of thing is relevant to this particular discussion.

    Facebook hasn’t done much to keep me excited these days, and alas, this doesn’t do it either.

    Anyway, I would probably try this out of sheer curiosity to see what benefits, if any, were yielded.

  15.  

    Facebook still needs to master a few things in the ads fray – Adwords makes sense- nonetheless publishers can still make the most of what the social networking giant has to offer – I agree with you Lisa the announcement spells good prospects for means of harnessing the power of FB to generate traffic! thanks again for the post

  16.  

    Though, I have not tried promoting my post on facebook, I almost did so last week! But, I was skeptical about the whole thing. If actually it worth the money and if it will yield result. Thank God you posted this. At least I now know I am not the only one with this thought.

  17.  

    they are trying to make money in every way to gain back the lost money on stocks lol. its a useless feature , and they have stopped showing fan page posts on news feed encouraging more people to spend money on promote post.

  18. Got any advice on how to gain 400 likes for your Facebook page?

    •  

      Link your FB page from all the pages on your site. Encourage people to visit by holding a contest or asking a question and sending them to your FB page to reply.

    •  

      I signed up with a service called Social Advertising. I don’t know how it works, but I went from around 70 fans to 400+ in a matter of 2 days. That was right around the same time the Promote feature rolled out though so it didn’t do much good. Out of 403 fans right now, I’m reaching a whole 23 of them.

  19.  

    The old FB ads didn’t work well, so does this feature.

    I have used it on some of my posts. The number of views does increase, but it isn’t worth your money since the engagement is rather low. Focus on creating a community on your page is far more profitable :) For example, you could use your money to make a giveaway where people come and refer their friends to your page.

  20. Great info on this! I am very frustrated with FB and feel that most of what they are doing is just benefiting them. I will not be paying for this. As you said,it’s something we should be getting already! And I find that pop up irritating too! I’m so glad you talked about this.

  21. Cool possible option with Facebook ads, but maybe as risky as adwords

  22. Its a useless feature, and they have stopped showing fan page posts on news feed encouraging more people to spend money on promote post. Thanks that you’ve shared.

  23.  

    Hey Lisa, it is apparently the necessary evil! I tried it out but stopped after about a day cause I was not satisfied with results. It will take a lot of testing (and money) to figure out which posts to promote and get good ROI.

  24.  

    Is Facebook becoming this desperate? Attracting 1,000 likes on Facebook is hard enough, Facebook cleverly ensuring you reach only a fraction of your fans is daytime robbery.

  25.  

    Me? Prise open my wallet? To spend on promoting a post on Facebook that hardly anyone will take notice of? No thank you.

    I’m sure it might be a good idea if you have hundreds of thousands of people who ‘liked’ your page but I don’t think it will be of any use to the majority of us. :)

  26.  

    It might be effective Lisa. I do not have enough likes yet but I would try it.

  27. Conrad Turner says:

    I think its a great initiative of facebook. It is true that facebook users ignores ads. So, to promote products by our post this is the great way i think so.

  28. I can definitely see a significant decrease in views on every post, I can even see how I now do not receive page post of some of the pages I am a fan of. I check the status frequently but have not seen many previous page posts and actually have to head over to the actual brand page to check what’s been happening… not impressed!

  29.  

    So far, I just use twitter feed to link my post to face book.

  30. Hi Lisa,
    I’ve heard about this new plugin but I thought it is a free plugin. In this case there is no difference between facebook ad and these payed posts. In this case I think ads are much better choice, since they bring new followers, who may leave at some moment but also can stay. Of course, I know that post views statistics are not so great. Still, if someone really likes your page, he will check out the page from time to time to find out what’s new. If not, those payed posts can’t help. In fact, I really think that this can only result in people leaving from your page, since it would be like posting updates every five minutes. Plus, it will probably be the one same post, which is even worse.

  31.  

    Hi lisa, Facebook is sharing ,publishing and advertising website.Facebook is an effective platform if used appropriately, as is the paid post idea – and I completely agree with you that this strategy shouldn’t be used for every post. in addition, more views aren’t necessarily representative of more engagement.

  32. Great post lisa, I have personally tried advertising on facebook before and totally agree with the guys over at wordsmith & seomoz in the fact that facebook can be very hard to advertise on compared to some of it’s rivals such as adwords.

    This new form of advertising does look interesting and i will probably try it out but I still don’t feel confident about the potential results.

  33. I just noticed this feature a few days ago. I am considering whether should I use it or not? After reading your writing, I decided not to use it because I think facebook ads would be more appropriate to promote your site.

  34. now the tests are over and the system has gone gone worldwide, very disappointed. i run facebook page with over 30K of followers, if I use the promote function, I get 10% more reach, all fine and good a few more likes of the post it self maybe not very significant amount all told, but if you look deeper I do not not gain new page likes actual I get a large increase i un-likes for my page. So why should i pay to prompt my post, I cant think of a reason, unless facebook actually promotes to Followers how actually like to see my post Ie. like the fist 10 to 15% who do for free anyway, why pay for more and shoot your self in the foot and loose followers of your page.

    never going to use again unless there is a significant change. if i post very regularly I can get the same reach with out the negative affect of a sponsored post. What are facebook thinking.

  35. I have advertised my Facebook and now i have 50k likes on Facebook.

  36. What I dislike extremely about this new feature is that the posts now that I do not promote have gone down in the number of people who do see it compared to before the switch. I guess I will now be spending $5 per post to reach all of my already existing customers who used to see and respond to my posts regularly. It makes me want to turn my personal page into my business page so that I can post freely without getting charged. What’s the point of having a business page now if you have to pay to use it?

    •  

      It really does change the game when companies get greedy doesn’t it? And I don’t think it’s a coincidence at all that this whole thing launched on the heels of the IPO. Facebook knows that the value of their stock depends on how well they can generate advertising dollars. It’s a shame we have to pay the price for this as facebook page owners.

  37.  

    Can anyone answer why i can promote on my pages with under 100k fans but not on ones with over 100k fans? i can see that the cost goes up with the size of the page and the extended reach opportunity, but i can’t understand why that would limit people to promoting post to large communities. Can anyone promote a post to their page with over 100k fans? does anyone know if this feature is in roll-out and just not available to this segment yet. thanks ; )

  38. I always interest how to promote my facebook fan page, but although I invite all of my friend list, the result is not make me satisfied. And now I can not invite any friend again to like my facebook page, althought I have new friend added. Am I limited by facebook? or mark as spam?

    :(

  39. I used Facebooks Ads not so good as google is the best

  40. Thank you for your solid information and insights about FB’s Promote option. Where FB gave barest amount of info, you let your readers know the deal.

  41. Facebook is an excellent platform to create publicity and to reach people, when it is used in a right way. not all the content we post on the Facebook page gets attention.
    My opinion about paying to promote our content is one should get to know everything about this before getting into it.
    We can promote all our blog content without paying if it is planned in a proper way.

  42. I’ve tried to advertise on facebook, but its impact is not very significant. advertise on google adwords is much better than on facebook. but that’s just my opinion, hehe…

  43. I’m going to give Facebook more of a try, trying to build up a fanbase for my new site at the moment. When I get to 400 followers maybe I’ll give this a go.

  44.  

    I always struggle with social networks, mainly due to my selfishness and constant syndication of my content. Im looking to delve more into social network marketing, this seems to be yet another tool to help busineses create awareness

  45. your photo is funny to me ($10.00), this just popped up on my page today, and I think due to the number of fans I have facebook is trying to charge me $200.00 to promote my post, my first reaction is are these people crazy… Definitely BUST.

  46. I guess the worst thing is that they are trying to charge you to communicate with your existing fans

  47. you are right but i believe facebook went far with one.i mean when we already spend money to get fans all our posts should be shown to them without paying anything

  48. I could see this being a positive asset for some and a negative for others. It’s all about how you use it, however I’m not sure I would ‘rely’ on it as a means to get more views, etc.

  49.  

    Hi Lisa,

    I’ve been seeing that “Promote your post” link, but wasn’t sure what it was all about. Of course that’s why I come to your blog. :) I don’t think I’ll ever use the feature. Facebook and especially Facebook ads/promotion/etc. haven’t been a big priority for me and I just keep hearing more and more stories about people who have very little luck with Facebook advertising.

  50. Today, my promote button went from $5 or $10 to a minimum of $10 or $20. I did not just go over a certain threshold of users – we only have about 625 fans. I think because I’ve actually been using the promote feature, sparingly, that they randomly chose me to test and see if I’ll take the bait. Even though I’ve been promoting, my reach has actually dwindled since I first started using promote. I’m pretty fed up with FB – wish there was another avenue! Maybe we’ll ramp up our twitter presence – although it’s a more limited market. Any ideas are welcome!!

  51. I also think that now that we are paying for the facebook “service” we should also get a link or contact information for Customer Service. That’s what most businesses do! Good luck getting a hold of ANYONE at Facebook!

  52. the best way is have a fan page bild some fans and spend your addd money to your fans give them gifts ask them to put your logo in there profile picture make them to get more likes and who ever get more like s to there profile picture you give them a worthy gift, this way you can promote your brand and your products, this is the only option which will work fast and it is something fun to your fans,

  53.  

    Hi Lisa,
    Facebook’s “Promote Your Post” Feature – Boom or Bust? This phrase it self is enough to think that face book user’s may not be that much happy or dance.Normally users use Like if it touches their heart or they like the content there.
    Once The word “Sponsored” appears on the page the people like the content .Then they may fill that it is not regular Ad but it has a promotional feel to it.

  54.  

    I can honestly see Facebook turning into the new Myspace. In fact, there was a news story yesterday about Mark Zuckerberg’s co-founder friend offloading his shares for a few million dollars. This isn’t good, and together with the prospect of inline style ads and other clumsy monetisation is almost certainly indicative of what is to come.

    But I would just like to add, in Facebook’s defense, brands such as General Motors probably will not see high click-throughs or conversions on their ads. I mean, who on Facebook is likely to buy a car? Signing up for a paid game or downloading digital content is fine, but a motor vehicle? Unlikely.

    Also, only 16% of fans see a post. More like 20%. Call it a fifth. That’s not so bad really, considering only about 33% of people who click my Facebook ads go onto click “Like” which arguably for most advertisers is the end goal. I still believe Facebook ads offer better value than Adwords. In your Adwords video you talk about the shock of seeing your budget used up so quickly the first time you tried their ads.

    I regard Facebook as customer retention/customer service but on a shoestring budget. I would rather keep a loyal tribe of those who are acutely interested in what I have to say (and sometimes sell) at a negligible cost, then spend huge bucks trying to push more products (or posts) under their nose. It’s offensive.

    They say “a camel is a horse designed by committee” and it’s happening already with Facebook. I sincerely hope my end of the pool doesn’t get p*ssed in!

    Over to you, Google Plus…

  55.  

    Hi Lisa,
    I have reading your blog for almost two years now. This is my first comment on your blog. you have inspired me to start my own website and not only that, but i have found many useful and uncommon advice on your blog as well, so thanks for sharing and for everything :D

  56.  

    Hi Lisa

    I have just run a promoted post on my FB page and what annoys me is that I do not need a lot of hit in Arabian countries. I got a huge hits as they promised, but in a market I do not need :-/

  57. Facebook is not so good for branding. It is not easy to get good revenue from there. I have also some products on Facebook and I don’t think it is helpful for me.

  58.  

    From what I’ve been seeing on the “Promote” link – it claims the ad will appear not only on the newsfeed of the people who like the page, but will also appear to the friends of those people… that’s a lot! I was presented with an estimated reach of 4K users (currently a little >1K like the page)… that was yesterday.. today I can’t even find the link! Did FB dissolve this feature already?

  59. I am at a complete loss here…I have a facebook business page, I have over 9,000 fans and in the last 3 weeks, my page is like a ghost town. I post and post and post and still, nothing. I run sales that last 1 day only, if I pay to promote, they will promote it for 3 days, too long..and my total reach in my insights has plummeted…It went from a consistent 67,000 to 19,000 and remains steady there..so what happened???

  60. A lot of my sales come from facebook but lately the sales have been going down. I’ve noticed that less people are seeing my posts. I tried the ads and don’t find them effectives at all. I decide to give the promote your post a try, I probably got 1000-1500 more views however I went a little farther and checked were the post was being promoted and found out to my surprise that they were promoting it in countries that I have never heard of. The list of countries was about 15 countries! I tried to delete all the countries and leave only USA and it wouldn’t allow me. Needles to say I will not be paying to promote another post unless I’m able to revise at least the country!

    •  

      I’ve noticed that fewer people are seeing mine too. They must really be pushing to try to get more people to use that feature. It doesn’t make me want to use it at all… if anything it makes me more leery of it.

  61. The last few times I promoted, the views did not go up, in fact I was not even charge for two days so I cancelled it. I’m going to check on the countries that I’m being promoted- that should be interesting!

  62. I just tried this…. Good response.

  63.  

    Another great article from you Lisa. I’ve thought about doing FB ads but also find it to be weird. Also the cost per click is higher than what google gives per click. I think that is one of the reasons people are not using it.

  64. I have clients that have used the “promote your post” feature on Facebook and I have tried this myself on other clients pages, all with horrible results. Facebook DID NOT promote the post to fans of the page or to fans + their friends, but advertised the post to international Facebook “users” to “Like” the post and become fans of the page. All from foreign languages who we can not even service. We won’t be using this again until the bugs are worked out. HAS ANYONE ELSE EXPERIENCED THIS? We’d like to know, thanks!

  65. Yes. I’ve been promoting occasionally but usually don’t get much exposure/likes. Sometimes it works, sometimes not. Recently, however, I had a huge response, only to find out they were 99% foreign. I thinxk they may have been made up! I’ve complained to Facebook but no response.

    • Anonymous says:

      I continually find that any promotion of a post results in 90%+ foreign likes from “people” who all seem to have nothing on their own pages and only a few friends. Definitely a scam.

  66. I having trouble with my facebook for 2 weeks. I got promote too. I was like no way that is not what we want pay for it. I have my aunt do this for me and she did closed up and remove it off my facebook. I can’t use my facebook and it wont let me use comment, likes, share, tag and inbox at all. I can’t add more friends. It is so crazy about it. I just realize facebook sure changed alot lately this last 2 weeks. I got so frustate. There is no way not going pay $7.00 for promote. I am just sayin it is SUCKS!

  67. This post is excellent for new user like me. I hope it will help me to increase like on my fb fan page…

    I was using …. http://www.likeandhits.com ….. to increase like on my facebook,twitter, google+ etc. page…..Is this a good Idea to use this site to increase like….

  68. … thanks for the very informative post, would it be possible to get some advises on pushing a video page like http://www.facebook.com/dohdx … any help would be appreciated :-)

  69. Hello this is kinda of off topic but I was wondering if blogs use WYSIWYG editors
    or if you have to manually code with HTML. I’m starting a blog soon but have no coding skills so I wanted to get guidance from someone with experience. Any help would be greatly appreciated!

  70. I have tried and for me it was waste of time and money. probably you really need a solid plan.

  71.  

    So I actually have used the “promote this post.” I wrote a post on my blog that actually was written for the person that doesn’t read my blog. It actually worked out quite well bc I got a few like to my professional page from it, it started some conversations and interest from people who had never considered it- so I had some unexpected traffic to my blog, and since this was my personal page and it has a decent number of people on it- I know that a lot have hidden my content for any reason-but nonetheless- this put the content in their feed regardless of the hidden factor. I can tell this because it did bring up interactions even after that from people I hadn’t heard from or that I even forgot about.
    So for my seven measly bucks I feel like it was an OK- return. It actually did exactly what I wanted and let’s face it- a latte or a post push, my money is on the post push. I will probably do it again with another like article targeted to the person that isn’t a subscriber or reader.

    Sorry about the lengthy reply, hopefully it might help some one.

  72. I like the idea of fb promotion if it meant to reach wider audience. But I don’t like fb putting the word “sponsored” like we are begging fans to like it. I have tried it once only.

  73. My company recently bought ads on Facebook to promote our new artist/record. We did not get any sales from the ad itself. However we got about 15 likes per day on our FB page as promoted my Fabceook on their promote this post widget. My supervisor thought this wasn’t so bad, at least we are getting some exposure…but to our dismay most of the likes turned out to coming from fake accounts. I remember FB was cracking down on companies that bought likes..but it seems now Facebook is basically selling you fake likes and calling it promotion. Love to hear from other ppl who had similar experience. Thanks

  74.  

    ya share your article on blog page and share with minmum 5 friends and share with minmum 10 groups that groups contains more than 800 members you got traffic, like with boom.

  75.  

    Hi Lisa great post. I just recently used the post promotion tool and so now just waiting for the results, but just like you I’m not really happy about paying for a service which one felt was already implied. Anyway, we’ve done ad promotion once b4 on FB in the past & got about 200+ clicks but no conversions to ROI. Spoke to the guys at FB (Barcelona) and they basically stated that the ad campaign we designed should basically drive people to stay on the FB environment and not take users directly to our website ie for best results plus also create competitions and engagement usually brings in the crown. Dreamdeel.com is the best in London, UK What else would u suggest to drive relevant traffic to our site – good post

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