Products and Tools I Use for Website Creation, Promotion and Video

Tools for Website Promotion and Design I am often asked about what tools I use for my online business, so I thought I’d create a page that lists many of the tools and products I use for website design, promotion and video.

This is not an exhaustive list by any means, but the ones I feel have the most impact and use the most.

Some of the links are affiliate links.  That means when you click and buy, I earn a commission.  I make no secret this blog earns me money, but you can rest assured I only recommend products I generally like and use.

Web Design

Browsershots.org

browserShots

If you are redesigning your site or installing a new theme, you definitely want to stop here. This site will show you how your site appears on all the popular browsers and then some.

And if you have a local HTML page that is not live, you can even upload the page to test it before launching.  Thanks to Paul of Technically Easy for the recommendation.

Genesis Theme

genesis

This is the theme family I’m using for all my WordPress sites now.

StudioPress is in the process of converting all their themes to HTML5.  What that means is they will be mobile responsive (your design re-sizes nicely when viewed on mobile devices) and the themes will support schema markup.

Schema lets you mark up your content so you can display “snippets” of information related to your site in the search results.   StudioPress is ahead of the game in this area.

Here’s an example.

Joost of Yoast.com is using schema markup to show where he’s going to be speaking next.  Notice how the next event shows up in the search results…

joost

Most of the StudioPress themes (the ones that are tagged with the HTML5 logo on this page) support schema markup so you can do the same.  They are currently working on converting all of their themes over to HTML5.

Right now I’m using their Prose Theme.  It’s mobile responsive and also probably their best theme for beginners due to the number of options you can change without editing code.

Genesis Simple Hooks WordPress Plugin

simpleHooks2

The perfect complement to any Genesis theme, and it’s free!  Add your own custom code to any section of your blog (before/after header, before/after sidebar, before/after footer, etc.) without having to fumble with the theme files and PHP code.

Want to add a banner below your header?  No problemo.  Just paste your code in the box marked “After Header” and you’re good to go.  Plugins like this really take away the intimidation that often comes with theme customizations.

More themes should create plugins like this to make editing WordPress themes much easier.  Unfortunately you must have a Genesis theme to use it.

Artisteer

artisteer

I use this design tool if I need to create simple static HTML sites, but it can also be used to make your own WordPress theme.

This editor gives you maximum control over every element of your site — from the width of the site, header, columns to the colors, menu styles, fonts, shadow effects and so much more.

Watch my tutorial video below…

InstantWP

instantWP

I was so happy when a subscriber introduced me to this free software. You can install WordPress on your Windows computer and design your site on your computer before publishing.  Nothing like having a local testing platform!

Watch my video on InstantWP below…

Hexadecimal/Color Picker Tools

hex

If you own a website, no doubt you’ve had to tinker with hex colors at least once.

They are the 3 or 6 digit codes that control the colors of various parts of your site (links, background colors, etc.) My tools will help you choose a hex color and even a color scheme if you wish.

You can also use browser plugins/add-ons like Chrome’s Eye Dropper extension.

Promotion

Long Tail Pro

long tail pro

I’m not a huge fan of focusing on Google traffic much anymore, but I do think it’s important to narrow down your niche before you begin your site.

Most people don’t do this.  They have a general idea for a site and try to rank for very broad, competitive keywords like “fitness tips” or “skin care.”

Bad idea, especially today.

You should choose long tail keywords (less competitive phrases) when selecting a topic/niche and writing articles.  Even though it’s harder to rank for more competitive keywords (Google favors brands now more than ever), you can still generate some good traffic from long tail keywords (4-6 word phrases).

I’ve used many, many keyword tools over the years (Site Build It’s Brainstorm It!, Market Samurai, WordTracker, etc.) and the best one I’ve used thus far has been Spencer Hawes’ Long Tail Pro.

Many keyword tools are clunky and present you with so much data it’s overwhelming.  I’ve found Long Tail Pro to be quite streamlined and Spencer offers very detailed videos to help you understand the software.

You can type in any phrase and it will give you the PageRank, domain age, # of authority links and more for the top 10 ranked websites on Google.  This will help you determine if it’s worth trying to compete for that phrase or not.

Here’s a screenshot for the competitive analysis for the keyword phrase “grow a tomato plant.”

screenshot

Spencer’s videos will show you how to interpret each column of data as you research your niche.

Try Long Tail Pro here.

HootSuite

hootsuite

Unlike many bloggers today, I’m not very reliant on automation, but when I do use it, HootSuite is my application of choice.  It’s great for scheduling posts and finding other sites in your niche.  I use the free version.

AWeber

aweber

This is one of the most popular email management systems online. Send one-off email broadcasts, blog broadcasts (automated mailouts of your new blog posts) or setup an autoresponder series.

The biggest regret I have about my business is not learning how to master email marketing earlier.

Everyone always says “The money’s in the list”, but that’s only true for people who learn how to make their lists convert… and that takes a lot of trial and error.

Be sure to read the following post with a simple email marketing strategy…

Penguin Slapped You.  Your Traffic Tanked.  Now What?

Foobar

foobar

This is a WordPress plugin that creates a notification bar on top of your theme.  This is a great way to announce promotions and special events.

Foobar is extremely flexible and even allows you to rotate multiple notifications and target them to different pages.

Video

Powtoon

powtoon

If you want to liven up your content and make it more interesting and fun to read, Powtoon may be the answer for you.

Short, animated videos are known to be highly effective for converting sales and making tutorial-based content easier to absorb.

Below, you can see the intro video I created for my site WebsitePalace.com.

I signed up for the yearly subscription plan, and it was money well spent. I chose the Agency plan so I can have full access to all their animations, artwork, features, produce in HD quality, etc.

Powtoon also has free options.  So if you aren’t ready to open your wallet, you can still use their service for free with limited features.

Sign up with Powtoon here.

Sony HDR XR150 Handycam

sonyHandycam

This is the video camera I use for videos where you see me talking.

I love this camera, but the downside is it does not have an external mic input.  I want to be able to use lapel mics for better sound quality in the future, so I am in the process of buying a new camera and will never make that mistake again.

Camtasia

camtasia

This is the software I use for screen recording videos.  It’s pricey at $300, but there are much more cost-friendly options like CamStudio and Jing.

Obviously you get more features with a paid tool, but you may discover the freebies are enough!

Final Cut Express (HD) for Mac

finalCut

This is the program I use for editing (intros, outros, etc.) and final production.

It’s the lite version of Final Cut Pro, the premium software that is often used by major movie studios.

You can do very precise edits, green screen, animation, etc. but it’s not for beginners.  Fortunately there’s a wonderful free tutorial that I used to learn the program.

If you’re on a budget iMovie (Mac) or Windows Movie Maker (Windows) may work just fine.  Both programs come free with their respective platforms.

If you’re looking for a mid-range priced product, Adobe Premiere Elements is a very popular program used by many YouTubers.

Bamboo Tablet

bamboo

In some videos I draw on the screen for illustration purposes.  I use a Bamboo Tablet by Wacom.  It works with Photoshop, Corel and other programs, but it also comes with software in case you don’t already have a compatible graphics program.

You can see me using this tool in the video below…

And here’s the video where I show you how it works…

They have a few different ones at various price points.  This is the one I use.


Comments

  1. hi lisa ,

    i am working since 10 years in this field and creats hundreds sites and blog for my clients and still i am creating. I have learned a lot but you are showing all the things in very simple language i wish i could found your site earlier .
    thanks lisa for sharing such a nice info and please keep posting.

  2. Lisa you have some amazing tools here in your toolbox.

    I like the way that you have them listed out with some great details.

    Thanks for showing the things that you use to make your site, videos and also marketing work unique.

  3. Can you tell me what the best things to do if you are a beginner, want something easy to start and want to get paid in PayPal? Thanks.

    Your videos are excellent and more than very professional. I don’t know how you do it. They are interesting and educational too. This would cost too much to take a course in. Thanks again.

  4. Hi Lisa

    I am just curious…everyone advocates long tail keywords with low competition and relatively low monthly searches. 2createawebsite aka How to create a website is a very competitive area. Were you first on the scene when it was lower compitetion? Or did you break your rules and go into a competitive niche anyway?

  5. This a real great collection of awesome tools. A big thumb up for this article.

  6. These tools are really helpful for me. I became big fan of you.

  7. thanks for sharing all these information

  8. Hi Lisa, I just stumbled upon your site very recently. I must say you have a ton of valuable knowledge for website building. I am really amazed how you have such very well documented tutorial sites. I really have learned a lot and I just launched my newly constructed website!! I look forward to read and learn more from your blog.
    thank you.

  9. Hi Lisa, I’m currently building a list of my own and came across your blog. Great site by the way. I found it very resourceful. I wanted to mention that I’ll be releasing some software soon and hopefully you and your fans can use to create wonderful squeeze pages/sales pages/landing pages etc.

    Hope to hear from you and you’re doing an awesome job with extremley valueable content Lisa!

    Adrian from Sydney Australia!
    http://www.imlistbuilding.com

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