If you are already an AdSense member, you may not know that Google recently tightened up their acceptance policies for their popular AdSense program.
Gone are the days where you can throw up a quick Blogger blog today and get accepted into the AdSense program by tomorrow.
According to their policies, you must adhere to the following guidelines…
1) Your website must sit on a top-level domain (yoursite.com not yoursite.host.com).
2) Your domain must be active for at least 6 months
3) Your AdSense application info must match your domain records
Due to the fact I am already a member, I was not aware of some of these policies until I began getting more emails from people who were getting rejected because their site didn’t adhere to one or more of the guidelines.
One blogger was quite upset, saying he believed his Blogger blog had very well written content that was unique. Another lady complained that the guidelines were just too strict and should be relaxed.
Take note that both of these blogs were created with the free Blogger service and neither had their own domain name to redirect to their blogs.
Here’s My Take…
If you want to make money online, understand that you are setting up a business. Businesses require investments and work. If you are not prepared to fork over $3-$10/month for hosting then maybe this is not for you right now.
I personally don’t think the criteria is overly strict, and it will eliminate many of the low-quality sites throughout the network. If you ask me, this is long overdue.
What people need to understand is that Google must protect their advertisers — the lifeblood of their business. And because Google started out with such a relaxed acceptance policy, things got out of hand.
Worthless blogs and websites with plagiarized content were going up left and right. Numerous people tried to cheat the system by inviting friends to click their ads or using other computers to click their own ads.
Instead of treating AdSense as a monetization model for their business, people behaved as if this was some way to get-rich quickly with Google ads.
What Publishers Should Know
If you’re an AdSense publisher, understand that being a member is a privilege, not a right. Some webmasters seem to feel they are entitled to get paid by Google because they have a website, but as I stated earlier, Google’s top priority is the AdWords advertisers.
We the publishers are helping Google advertise and Google is paying us a percentage of what they earn. If the advertisers complain about the quality of the sites or click fraud, then it’s in Google’s best interest to rectify the situation.
Now of course, the AdWords advertisers can choose NOT to display their ads on the publisher websites, but that’s not the point. Publishers need to respect and understand how the AdWords and AdSense relationship works.
I applaud Google for their policies. If you think about it, everyone wins in the end. If the overall quality of the publisher sites improve, more AdWords advertisers may opt in to display their ads on our sites, thus giving us publishers the opportunity to earn more.
In the last two months my AdSense earnings are up quite a bit. Some analysts speculate Google’s cleanup and stricter policies are causing more AdWords advertisers to opt into advertising on the publisher sites.
There’s no way I can know this for sure, but I wouldn’t doubt this has an impact.
Note: After this post was published, I was informed that people are still able to get accepted prior to owning their domain for six months. So it appears that Google may take the quality of your content into consideration. Nevertheless, it can’t hurt to wait. You aren’t going to make much with AdSense unless you have the traffic anyway.