Want to make money with an information affiliate site, but tired of bouncing from topic to topic?
Don’t feel like you know enough about anything to publish an interesting website or blog?
Is the word “expert” discouraging you because you don’t feel like an expert on any topic?
You’re not alone. It’s a feeling that plagues many first-time website builders and bloggers while they rack their brains trying to come up with the right topic.
The word “expert” is overrated and part of the problem is the way we often define it. You may feel that in order to be an expert you need a degree in the subject matter or know enough to teach some sort of class.
Well I can tell you that when it comes to making money as an affiliate (like me), that couldn’t be further from the truth.
We’re All Experts on Some Level
Someone once told me, “Lisa, everyone is an expert on some topic because there will always be people who know less than you and desire to learn what you already know.” That taught me to stop trying to be everything to everybody, and target people I knew I could reach with my knowledge.
Years ago a programmer told me my site would never succeed because my HTML tutorials were too simplistic and didn’t cover more advanced web design languages.
Well, if 2 Create a Website was targeting ColdFusion or Dot Net programmers, perhaps this guy would have been right. However, that’s not who I’m targeting so I’m not really concerned with what people like him think.
When I created my site, I knew there were people out there like me who just wanted to learn enough to launch a basic website without getting too involved in the technical gibble gabble. So THAT’s the audience I focused on.
Does that make me “The Official Expert” on Web Development? Of course not, but it makes me an “expert” to the people who want to learn what I know.
I brought my own flavor and personality to a topic that has been done over and over again. This is a big reason I have been able to compete in a niche that is immensely saturated.
Avoid The Inferiority Complex
Many people have anxiety over their first site because they don’t feel they know enough or they’ve found too many sites that they perceive to be “better” than what they can do.
The information is certainly an important part of your site, but your writing style, presentation, voice and content organization also play a role in how successful your site will be. It’s the total package.
Research your potential competitors. I bet you will find gaps and areas you can improve upon. There’s always room for creativity and a unique perspective.
Don’t avoid a topic you are truly passionate about because you are intimidated by your competition or other people who appear to be experts.
Any topic that is worth considering is going to have some competition. Just find a way to reach your audience in a way other sites may not.
It’s time we look at the way we define the word “expert”. When it comes to information affiliate websites, it doesn’t mean you have to be all-knowing.
It just requires you to present your information in a fresh, unique way that will reach an audience who wants to learn what you already know.
Now of course I am not implying you should never strive to learn more and continually improve your site over time. I just don’t want you to get stuck in neutral because you feel your site could never compare to your potential competition.
Dig deeper. You are already an “expert” on many things. You don’t have to know more than everyone, but if you know more than a group of people in your niche, build a site to reach them.
Become THEIR expert. 😉