Google is reminding AdSense publishers to target channels to help maximize earnings for the upcoming Holidays. If you don’t understand what that means, this video will shed some light…
The take-home lesson here is that if you have high-performing channels, it makes sense to allow targeting because placement advertisers will seek them out — especially if you have units near the top of the page.
Placement advertisers want to be featured on units with good click-thru ratios that are placed above the fold.
It may even be worth experimenting and creating new units on heavily trafficked pages just to capitalize on the placement advertiser’s interest.
Now, a word of caution about all this…
Don’t forget to keep your site’s overall monetization goals in mind. You may not want AdSense ads competing with your top earning affiliate programs or products you sell.
However, if you have high-traffic pages that don’t necessarily support sales for your main products, why not try to generate more AdSense earnings through placement targeting?
So make it a goal to target those channels as soon as possible!
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thanx…for great tips…i am new in this field……keep posting such great tips
again a great video from you lisa..thanks for this video i really want to know how to increase revenue form Google Adsense…
I like your techniques and definitely will apply to my adsense account right now.
Thanks.
Great Information on Adsense, how to get control on them to improve earning.
best of luck
Thanks for sharing, i had no idea on how to implement this, now i do ,thank you Lisa.
Wow, amazing tips
thank you mrs.lisa about your video, i previously didn’t make with channel
nice
Lisa,
I have been looking around for a while about building a adsense sit and found your site real helpful.
Will be back for more information.
Like you way of writing and making things easy to understand.
Eddie
Great Article Lisa, maybe this will take it to the next level. We’ll see how this works out. Thank You
wow it’s great info at your nice site thanks for sharing it wit us
well on my website which is a education website it is showing Hosting serives lol.. 😀
well now i know why i m experiencing low cpc 😆 i hope placement targetting increases my cpc 🙄
I am using url channel not earning and very low CTR So i am going to follow your tips. So that i that help me to earn more.
my account disable …. so now how to reactive it ????
Weird, this page is completly non related to what I was looking up on google, however it’s listed on the first page?! I assume that your doing something right if Google trusts your site enough to put it on the first page of a unrelated search.:)
Dear Lisa,
Just to let other readers know that placement ads are way better than contextual ones. A placement ad can make you at least 5 times more money than contextual ads. But most of the times we get less than 50 clicks from placement ads while the contextual ads get good number of clicks. I wish I could control that :).
Regards,
Mac
Team – Free Calls Hub
hello im in same boat really not getting enough traffic to my blogs are anything hmm not sure what to do, I also got these site also http://googleadsense2010.weebly.com i have bunch blogs made for the people that dont know anywhere else post free blog/site, http://www.Weebly.com is a okay site also, Anyways iv went to google url to upload all blogs in sites i have done yahoo url also, but no traffic lisa any help be nice god bless,
for about 2 years I wish to see how to adsense work..
my account is under revision for more than 2 years ;S .. I tried to make other accounts and also are waiting ..I tried to delete my email from the program and re-enter my data but no use..
I have 2 other blogs In Arabic and still can’t get any money from the 3 blogs..
can you Lisa or anyone tell me what to do?
how can i earn money through google adsense ..??
yes you can but its not all easy fast money takes time and patience and better time you spend on your site and post it in the right place with great name you prob make some good profit you should ask Lisa shes very good at all of these and i’d recommend you talk to her 🙂
That is a great video! Thank you very much. I have made the changes, very easy. Hope to see some changes in the future.
Hey, Lisa. Just coming back to thank you again for this thread. After making some recent changes in my layout, my targeted ad channels started getting some clicks! I guess its possible that the new layout caused more of these types of ads to show up on my site. I’m glad I took a couple of minutes to set this up and I imagine that this can become a higher percentage of income as the site grows – I’m soooo ready for the holiday shopping season, thanks.
Hi Lisa,
You have very practical suggestions and Video i appreciate your videos a lot. Hope I can implement a couple of suggestion today.
I was curious about the targeting channels but also cautious since I’m reluctant to change anything in my Adsense setting, you know I have ‘penalized syndrome’ and the ‘earnings down syndrome’. I will go ahead with these changes. Thanks
Nice video tutorial, Lisa.
I have tried targeting channels in Adsense and I see my earnings are increasing. Hopefully everything will be improved.
Thanks for sharing this.
That’s mean we should using chanel name as keyword ?
Good Point, sometimes I guess we forget the simple things.
really good tips for adsense. i hope if we do that we’ll make more earnings. Good job..!!
Thanks Lisa, great tips completely overlooked this area thanks so much for the infomation. Will let you know how we get on
Nice job i am using now this and work perfect , thenx a lot.
WOW!! Awesome video. I learned more about adsense in this video than I did in the last 7 years! Your adsense videos are really helpful. Please keep making them.
Ok Lisa I logged into AdSense and followed your instructions. That was a nice pre-holiday gift you just gave us.
It was pretty easy to do and it turned out that I had one old channel that was targetable but not my new (most important) one. Thank you.
Great video Lisa (again) 🙂 For those using the new Adsense interface, check your contextual vs. placement incomes by:
1. Clicking on “Performance reports” button found on the top nav bar.
2. Click on “More reports” button on the left column and select “Targeting types”
Cheers!
i implemented this immediately after Google had sent the email one 2 of my websites, on certain pages that are not marketing affiliate products or my own. there has been no change on one, but the other has shown a 9% increase, which for my numbers is a large amount. advertisers have already started holiday season marketing and it is showing. the topic of your website will determine to a great extent the incremental benefit in results you will see…
I think that if you have a better monetization channel – you hsould abandon AdSense at all. I’ve seen incomes 10x more than AdSense on very average sites. AdSense just takes that income at 10x less rate. But if you don’t have any other options – that’s still a good way to go.
Hey Lisa,
Some awesome tips here. I’m currently not using adsense on my blog but i found these tips to be very useful. Thanks!
Thanks for sharing this great Pot Lisa.
~Dev
Great Article Lisa, Great tips but this is probably where most people have to be careful ” You may not want AdSense ads competing with your top earning affiliate programs or products you sell.” Because in long run you will be making more money from the product you sell then Goodle ads,
Thank you
Marios
Hi Lisa,
You’re always full of good ideas. I recently decided to add Adsense to WeBlogBetter and it’s been doing pretty well, maybe this will take it to the next level. We’ll see how this works out.
This makes sense. I have been neglecting this area on my blog for a little while. Time to go back to the drawing board. Thanks for the reminder.
You are absolutely right, Lisa. I just check my Google Adsense report and mostly all my earnings are through Contextual ads. Wow, thanks for the great tips 🙂
I had some of my channels targeted, but I am now gonna set more to targeted 🙂
WOW that made perfect sense! I also feel that it is important for us to know where we are making the most money in adsense. If we don’t, then its like making money without knowing whose signing the checks. Its important for us to push for more monetization efforts for the up coming holidays as it seems to be a “cash cow” for many affiliates.
Exactly. Also make sure that you link your Analytics and AdSense accounts together so you can see what pages are earning the most.
and I most CERTAINLY will! thanks for your continuous efforts to help others Lisa, you ROCK ! 🙂