Google is reminding AdSense publishers to target channels to help maximize earnings for the upcoming Holidays. If you don’t understand what that means, this video will shed some light…
The take-home lesson here is that if you have high-performing channels, it makes sense to allow targeting because placement advertisers will seek them out — especially if you have units near the top of the page.
Placement advertisers want to be featured on units with good click-thru ratios that are placed above the fold.
It may even be worth experimenting and creating new units on heavily trafficked pages just to capitalize on the placement advertiser’s interest.
Now, a word of caution about all this…
Don’t forget to keep your site’s overall monetization goals in mind. You may not want AdSense ads competing with your top earning affiliate programs or products you sell.
However, if you have high-traffic pages that don’t necessarily support sales for your main products, why not try to generate more AdSense earnings through placement targeting?
So make it a goal to target those channels as soon as possible!