Darren Rowse of ProBlogger.net recently posted a video titled “Tell the World Something Important.”
1. He tells a story… with a relevant point
Storytelling is an art and can be very powerful if done effectively. Darren kept his personal story short enough to keep your interest, but long enough to make his point, which tied into the story.
2. It is relatable
I’ve learned from his tweets and this video that family is very important to Darren. Family is something we all can relate to and whenever you can show that you are more like your audience in some way, the better you can connect with them.
3. Up close and personal
Darren’s a photography buff so he could probably tell you more about the importance of this than I can. But didn’t you find the close-up shot more engaging?
It’s also less distracting because there’s not as much to look at it in the background (unless you were trying to count the books on his bookshelves. 😀 )
4. Casual Yet Classy
No stuffy suits, scripts or phoniness. I felt as if Darren was talking directly to me. If you can master this technique it will improve your videos dramatically. As I said in a recent video, people just want you to relax and be yourself.
If you find this difficult to do, practice by talking into the mirror. Pretend the mirror is the camera. Talk as if you are talking to a friend. It may feel weird at first, but trust me, it helps.
5. A Taste of Fun and Humor
I bet you couldn’t resist a smile when Darren gave us the play-by-play of his son “commando-crawling” into his room. Lighten up the tone from time to time. Your viewers will appreciate it.
This video is a perfect example of how to use video to brand yourself, create teachable moments through storytelling and connect with your readers.
Well done, Darren. 😉