Lisa’s Note: In order to catch up on approved guest posts, I am introducing another blogging day for 2 Create a Website. Thursday will be my unofficial “guest post day” — at least for awhile. Hope you enjoy!
In the Beginning
I launched my first AdSense supported website, MakingMusicFun.net, in 2007 with only 60 pages of content. I worked hard to add new resources, and learn everything I could about internet marketing and website development.
Five months later my first check from Google arrived – $142.00. Having all of my eggs in the “AdSense Basket” at that point didn’t concern me too much.
At three years old MMF! is welcoming 348,000 visitors per month. With this growth in traffic came a reward for all my effort – more “eggs.” So many eggs, in fact, that I was able to replace my full-time income!
There wasn’t much need for diversification on that glorious day when I received my first AdSense check, but it was a proud moment.
Recently, however, I have been concerned about being too reliant on AdSense. More than one story about how Google has closed publishers AdSense accounts has been the driving force behind this decision.
Many of these publishers were probably doing sneaky things, and deserved the action that was taken. Regardless, I wasn’t interested in taking chances. There are many ways to diversify your passive income. My ideas included:
1) Create content for AssociatedContent.com
2) Create content for Squidoo.com
3) Offer music teachers an opportunity to advertise for students for a modest annual fee
4) Add in-text ads
5) Attract private advertisers
6) Create eBooks
7) Create iPhone/iPad apps
Last year I chose to diversify my AdSense income in three ways:
1) Private Advertising. My advertiser placed two banner ads on two of my high traffic pages and agreed to pay me $181.00 per month.
To determine the fee I figured out what I was making per 1,000 page impressions with AdSense site wide, and doubled it. Then I figured out how many page impressions these pages were getting using AdSense URL Channels.
Next, after providing her with a trial period, I set up a PayPal account and sent her a link to allow her to opt into a monthly subscription payment. This service is wonderful, allowing me to be completely hands-off.
2) Writing Articles. I began writing articles for AssociatedContent.com and Squidoo.com this year. AC pays you based on the impressions you receive each month.
Squidoo.com shares a portion of the income collected from the ads and affiliate products that appear on your articles. The income hasn’t been much, but the benefits have been incredible.
Both websites allow you to link to your own websites. Basically, I’m getting paid for driving traffic to my own websites!
3) Add It-Text Advertising. I added Vibrant Media’s in-text ads to my website. I had heard great things about this company, though I had to wait until I had 500,000 impressions a month before they would accept me. The in-text ads increased my passive income by almost $800 per month.
If you’re interested in adding in-text ads to your website/blog, but don’t have this much traffic just yet, you can sign up with Kontera or Infolinks. If you have a small website/blog you can add the code page by page.
If your website/blog is rather large, you can hire a programmer to write code that will automatically add the code to every page of your website/blog. The cost for this service should be about $125.
Google’s AdSense program is wonderful, though it’s always a good idea to place a few eggs in “other baskets.” I hope this article has given you a few ideas that will prove helpful to you as you begin to diversify your own income.