On the heels of Facebook's IPO bust, they launched a feature that now allows you to promote your Facebook posts so that more of your fans will see it. (Your page must have at least 400 Likes.) All promoted posts will show up as a "Sponsored Listing" in your fan's … [Read more...]
Do You Separate Real Friends from Website Friends on Facebook?
I received a message from a new "friend" on Facebook. Right after I accepted him as a friend, he sent me a message asking me why I don't upload more pictures to my Facebook page. Actually, I do. But only my real-life friends and family can see them. "Friends" who know me … [Read more...]
Fan Page? Forum? Or Both?
I received an interesting e-mail the other day from a lady named Carrie. She asked... I want to create a vBulletin forum. I already have a pretty active Facebook fan page, so I'm thinking of using that audience to announce and promote a new forum. Should I stick to my fan … [Read more...]
Why People are Missing Your Fan Page Updates
It may be Valentine's Day, but I have no love in my heart for FaceBook right now. Sometimes I wish they would just leave things alone. As soon as we get used to how everything works, they change it up on us. This time they really screwed with fan page owners. And a big … [Read more...]
Is Social Media Distracting or Helping Your Biz?
When I first started making money online in the late 90's, there was no such thing as social media. My marketing strategy centered around the search engines. I spent my days altering meta tags and on-page keywords trying to climb to the top of sites like Infoseek, Webcrawler, … [Read more...]