Google Gives AdSense Publishers More Control

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AdSense Review Center One of the biggest gripes I hear about AdSense is the minimal amount of control Publishers have over the ads that are shown.

Well, in case you haven’t heard, Google is about to roll out a new version of their Ad Review Center (ARC).  Now you’ll have even more control over the ads that appear on your site.

If you’ve already enabled the ARC, then you can review and approve ads that appear on your pages today, but soon you’ll be able to do even more.

For example, instead of reviewing/blocking ads by group, you can review individual ads.

And for Placement-targeted ads (ads by advertisers who pay to place ads on your pages specifically), Google will show you the ads that will likely get the most number of impressions in advance.  So you’ll know which ads your readers will see most.

Accessing The New Ad Review Center

If you’re already using the ARC, the new functionality may be available now or will be available soon.

If you haven’t used this feature yet, login to your AdSense account and click the Allow & Block tab. Now opt in to sign up.

Adsense Ad Review

You’ll have to wait a week or so before the ARC becomes available after opting in.

Warning: Don’t Minimize Your Earnings

Remember, there are two kinds of ads that appear on your site:  Contextual and Placement.

Even though you will be able to, Google recommends not putting Placement-targeted ads on “review status” because they won’t be a part of the ad auction. 

This could potentially lower your overall earnings because you’ll have fewer ads competing for real estate on your site.

The reason this is important is because one of the biggest keys to success with AdSense is attracting Placement-targeted advertisers.  They outbid the Contextual advertisers because they want to advertise on your site specifically, thus earning you more per click.

I don’t have a very high click-thru rate with AdSense, but my sites attract a good amount of Placement advertisers and my Page RPM (revenue per page) for those ads is almost double the amount I’m earning for Contextual ads.

In English, that just means I am earning quite a bit per click for many of the ads I host, so it makes using AdSense very worthwhile and has even caused me to reconsider pricing for my 3rd party/private ads as of late.

Reminder: You can check how much you’re earning for Placement ads by viewing the Targeting Types report in the Performance Reports section.

Even though I actually use AdSense less (number of units overall) and my click-thru rates have decreased over the years (probably due to ad blindness), my Page RPM keeps increasing and continues to drive my earnings up.

So always make sure your custom channels are targeted and available to advertisers who may want to advertise on your site specifically.

Google AdSense Placement Targeted

Once you’re on this screen, click the name of the channel under the “Name” column and set the targeting to “yes” as indicated below.

AdSense Placement Targeting

Google wants to make sure your site is always available to Placement advertisers because that’s how you and Google will make the most money.

That is why they recommend that you not place these ads on “review status” when the new ARC rolls out.  Of course, it’s up to you, though.

Say What???

In case I’ve confused the heck out of you with the amount of detail here, don’t worry.  You don’t have to review the ads that appear on your site or even understand Placement-targeted advertising when this launches.

In fact, you don’t ever have to open the Ad Review Center if you don’t want to.

If you’re perfectly happy with how AdSense is running on your pages, then just sit back and let Google do the ad management as they have in the past.

Nevertheless, if you’re interested in having more control over the kinds of ads that show on your pages, the new Ad Review Center will be right up your alley.

And as far as Placement advertising goes, the take-home lesson is don’t “hold” those ads for review.  Wait until they are live to review them so you don’t drive down the cost of your ad space in the auction.

So what about you?  Has the new ARC rolled out to your account yet?

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  1. says

    My Google AdSense account approved but show “Your AdSense account is enabled only to show ads on YouTube. If you want to show ads on a different site, you’ll need to provide us with the URL of the site you want to monetize. You can do this via a one-time application form. Learn more.” Please solution my problem.

  2. says

    Hi, I’d like to know which ads are the best to place on your site; Text ads only or Rich image and Text Ads or just Rich Image ads using Gogle Adsense? 95% of my ads are text only ads.


  3. says

    Google sense is blocked in India for 6 months from the date of buying domain….
    is there any way to bypass this thing and get adsence easily??

  4. says

    Adsense pays very less to us and it takes more. Adsense earns because of us but they will have more percent benefit than us. Although it is important for all bloggere for earning

  5. Jenkins says

    I do love to share it on my pinterest, I am pretty sure that other adsense user e\will happpy to know about this things…

  6. says

    Google adsense has been the most earning source for almost 90% of blogs and websites. This is a big thing that they really care about their publisher even though they have millions of users around the world. I came to know about Ad Review Center (ARC)of google. Thanks for your great informative article.

  7. says

    This is a great thing for all adsense users which is pretty much any blogger that is trying to monetize their site. It gives control to the website owner.

  8. says

    One of the some very nice and informative posts. Quite an old adsense earner but never tried this. Just after this comment I am going to checkout this thing! Thanks Lisa for your nice writeup about it.

  9. says

    Thanks, Lisa! You are the best! 😉

    Yeah, I have never read anywhere Google mentioning this feature. I only sumbled upon it by accident. But the fact of the matter is that they say at Ad Planner that any changes will take effect in 48 hours, and sure enough; 48 hours later I actually started seeing ads relevant to my niche I have never seen before, and most of the irrelevant junk was gone! :roll:

  10. says

    Lisa, I ran into something I thought to ask you about as you are the Adsense expert. 😉

    I was looking around the DoubleClick Ad Planner section of Google, and was surprized to see that my website is totally mis-categorized. (That’s with over 300 posts on the same topic! LOL!) No wonder I didn’t have any Placement Ads! There is no way advertisers in my niche could find me! Anyhow I was able to update the categories manually so that is all good now. I’m already seeing more relevant ads. I’m surprized nobody talks about the Ad Planner settings – at least I never heard of it before. 😕

    It seems to be pretty important to make sure your website is under the right category – after all this is how advertisers will find you. Am I right?

    Anyhow, my question is about another part of Ad Planner that I was not able to figure out. Ad Planner also shares your traffic info with advertisers; Unique Visitors and Pageviews per month. However they are only giving an estimate of your traffic, unless you share your Google Analytics data with Ad Planner. This is something you have to manually do, otherwise they only show estimates. :(

    Since I found that my traffic data is way off (it supposed to be more than twice as much), and I know it is an important factor in attracting advertisers, I wanted to turn on the sharing feature. And this is where I ran into trouble. 😡

    There is a link in AdPlanner where it talks about the settings that takes me here:

    From that list the only thing I can find that I need to do is connect my Analytics account with DoubleClick, so I click on setting up sharing my Google Analytics data that takes me here:

    There the instruction is: “Visit the Edit Account and Data Sharing Settings page from within your account to opt in to sharing your data.” And here is the problem; I don’t find such an area anywhere! Not on my main Google Account, not under Google Analytics, and not under Google Webmaster Tools. What am I missing? 😳

    If you have a minute would you shed some light on this? Your help is very much appreciated – as always. :)

    • says

      These are great questions, Thita! To be honest, I haven’t visited the AP in a long time. The data was wrong (as you mentioned) so I just left it alone. Also, I find it very interesting that Google hardly ever encourages us to use that site — which I found kind of odd. I will have to re-visit this and will report back what I find. Heck, maybe this is a great idea for a future post! Thanks.

  11. Charlevans says

    This Adsense is very useful for blog owners, because of the ads that are coming out on their page. Now they will have the control to choose what ad can only appear in their site.
    Am I right, Lisa?

  12. Philip says

    Why does adsense take so long to operate . Even after account has been approved (that took 2 months of waiting)

  13. Born25 says

    Hi Lisa, having this new version of Google it is more favorable for the site owners to have a control on which ads they want to maintain.
    Thanks for the review. It a pleasure to know more about the other benefit given by Adsense.

  14. Heidi19 says

    Hi Lisa! Providing us this useful information is really a big help. I will definitely check this to enhance my knowledge about Adsence. Thanks for sharing this very informative post and keep up the good work!

  15. says

    hello lysa how are you? There I want to ask, for my comments have not been able to distinguish between comments and spam. What marks a spam comment? I was very upset and there are 210 spam I do not know where the spam and comments. please its support Lysa and readers willing to help. Thank you..

  16. says

    Thanks for the heads up Lisa. I always felt that if I had more control over the placement of the ads on my sites I would be able to make more money with Adsense. I have done some analysis in the past and I definitely felt that the target placement ads were more profitable for me so this is wonderful news for me.
    thanks again.

  17. says

    I have been struggling through the confusion that is ad sense for a while now. This post makes things much clearer for me and is going to allow me to utilise my blog in a much more structured way.

    I’m off to Google now to make some important changes. :-)

  18. says

    I have recently started a web site, the info you offer on this website has helped me tremendously. Also it has excellent and very informative. After going through this great content i came to know lots of things which will help me to enrich my knowledge.

  19. says

    I took at look at the Ad Review Center, but I just keep it on “run ads automatically”. Just like Brad, I block a few categories (ones that haven’t generated any income, but have displayed ads), but other than that, I just keep everything as status quo.

  20. says

    Didn’t know about that either.Thanks! Probably because I usually just open up adsense, take a look at todays earnings and close it again right away. Maybe I should spend more time on it… 😉

    • says

      Since I’m getting a lot of requests for video I may have to do a couple. Perhaps one on the basics like channels, URLs and one for the ad approval.

  21. says

    I’m glad and I hope to finally be able to ban some of the misleading “iPad for $50” ads to auction sites. I’ve been trying to keep them out of my Adsense to avoid getting associated with these “not a cheat but darn close to it” lures, but each time I ban one advertiser, a similar one appears. Regardless of how much money these ads could make me, my name is everywhere on my site and I value my integrity and my visitors’ trust far more.

    Lisa, thanks for these quality articles. You’re one of very few who are not trying to make us rich by selling us smoke and mirrors to sell others to sell others…

  22. says

    Lisa, here are just a few of my questions:
    #1. Where do I choose between contextual and placement ads?
    #2. How do I know which ads (contextual or placement) I’m turning the review option on for?
    #3. In the Ad Review Center I see 3 different companies marked as “allowed”. However I have Auto approval turned on so should I see a lot more than that? Also I see completely different ads on my site then the ones on the approved list.

    I’m just getting warmed up because I got more where those came from LOL!!

    • says

      As soon as I fully understand all the details I will be making a video with better explanations. My account is still migrating so I only have a few of the options now.

      • says

        Thank you so much! Every time I log into AdSense I realize that I only know about 1/5th of what’s going on with my account (or less) and most of that is because of your help.

  23. Neymar says

    Thank you Lisa, I would love to have more control over ads that show on my pages.I think this will be a good change for adsense.

  24. says

    Hi Lisa
    I was not aware of that. I have just submitted a request for the Ad review center. Looking forward to see what it can do. I have to agree with Ileane on this one. A video demo would be nice and I promise that I will help you promoted it for you on Social networks if you make one 😉

  25. says

    Great Post Lisa,

    Some ads you get are totally untargeted so this should be a great addition.

    Not used adSense for a while maybe check it out again :)

    Joe Elliott

  26. says

    Yes!!! Google is FINALLY listening! I just checked out how this works and it is great! Finally there is a way to block those pesky rish-media ads where it was impossible to trace down the actual url.

    One thing I don’t like is that you can’t tell how many ads are there in total. I kept hitting NEXT for like 15 minutes, going thru the ads, but I have no idea how much longer I would have to go to look at all of them.

    However there is also a neat search feature on the left-hand side, so if you are looking to block a specific ad, this is a handy feature. Also you can filter ads by type (text, image, rich-media).

    Thanks for letting us know about this, Lisa! :)

  27. says

    I’ve had Ad Review Center available on my account. Actually there is an option to run ads immediately without holding them for 24 hours so they can be reviewed.
    I’d like to have more control over ads showing on my website, so I think this is a necessary feature for us.

  28. says

    My Google adsense account was banned by Google a couple of months ago. I don’t know why.I’ve always been honest with them. I guess I got hacked or something. I have appealed – but no cigar.

    So although this is a really helpful post, I’m afraid it no longer applies to me :-(

    • says

      Sorry, Anne. Unfortunately I’ve heard about this happening a lot. Google has really been cleaning house lately. I’ve heard a lot about recent bans.

    • DJ says

      Anne, if you want a new Adsense Account, have a relative signup for you. They will have to use their personal info. (address, phone, email, SS#, etc.) to get the account. This is what I did after being banned. Fortunately, Google doesn’t ban websites from Adsense. However, if there is something wrong with your site, they may ban you again. You may want to transfer your Blog to a personal WordPress account with a new domain name. I’m keeping my fingers crossed that I don’t get banned again because Google is EVIL!

  29. says

    Hi Lisa, I hate to admit it but the only thing I’ve done so far is block ads from my affiliate networks. I know it’s sad I should do a better job of managing my AdSense account. But really Lisa we need better videos on this topic. I don’t think Google’s tutorials do a good enough job of showing how to work each of the modules for our best interest. (hint, hint)

  30. says

    This is very interesting. I’m going to have to sign up and check this out! Maybe, the new ads may be worth a shot to see if the CTR is higher! People are always hungry for fresh content and may be sick of old ads that rotate again and again. Thanks for sharing this new feature – didn’t even know it!

  31. criss says

    thanks for this, i would love to have more control over ads that show on my pages, Google is getting far too complicated these days

  32. says

    I took at look at the Ad Review Center, but I just keep it on “run ads automatically”. Just like Brad, I block a few categories (ones that haven’t generated any income, but have displayed ads), but other than that, I just keep everything as status quo.

  33. says

    Thanks for the heads up! Hadn’t heard of this!

    Can’t imagine myself bothering with placing ads in a review cue. Too much hassle and I’ve already blocked sites that advertise certain categories anyway.

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