Rather than jumping on the bandwagon and writing another article flooded with Google Penguin speculations and predictions, I’d rather focus on a strategy to help you loosen your SEO dependency.
Today, I want to focus on email marketing.
Uh oh… am I losing you already?
I say that because my posts on email marketing are never as popular as the ones about AdSense or SEO. Part of the reason is because most people just don’t get email marketing and would rather ignore it.
And if you are one of those people who never subscribes to email newsletters yourself, you may assume that no one will subscribe to yours.
So what’s the point of wasting time on it, right?
Six years ago, many predicted that blogging would kill email newsletters. I hate to admit it, but I believed the hype. Not only did I stop collecting email addresses (I was failing at email marketing anyway), but I deleted my entire list.
After all, it was costing me more money in AWeber fees than I was making from my list. (Your monthly fee increases for every 10,000 subscribers.)
So I abandoned email. Not to mention, SEO was much easier to master and it’s free.
Times Have Changed
Well, as I’m sure you know, SEO is getting harder to master. Since the first big Panda update in February 2011, Google has proven to be more unpredictable than ever.
If you want to stay afloat, it has never been more critical to master other stable marketing methods. I’ve finally gotten better with email marketing in the last two years, and I’m going to show you an easy way to get your feet off the ground.
And for the record, email is far from dead. Anyone who says that today, just hasn’t figured out how to make it work for them.
Create an Autoresponder “Quick Tips Series”
The reason why autoresponders are less intimidating is because you can create your messages in advance and have them go out on intervals you choose (every 3 days, 7 days, 30 days, etc).
This eliminates the stress of trying to come up with fresh content every week, month, etc. You can create a bunch of content in advance, then set it and forget it.
I prefer to setup a series of quick tips on a focused topic like I did with my beginner-friendly WP Starter Tips for WordPress.
My subscribers seem to appreciate the short, easy-to-digest emails rather than long, drawn out messages.
I have been using this strategy successfully on my flat stomach website for years, and finally decided to do the same with 2 Create a Website last month.
And to those who think email marketing is dead, the fact that my list received over 1500 subscribers in two weeks proves that people still sign up to receive emails if they believe they will fulfill a need.
It’s Not About Selling.
When you hear the phrase “the money’s in the list”, it’s easy to misinterpret that to mean you should only use an email list to promote products.
Not hardly.
In fact, most of your messages shouldn’t be promotional at all. Just like your website, you want to build credibility with useful content, so when you do have something to sell, people will be more receptive to buy.
With my WP Starter Tips, there are very few promotional links. On occasion, I will add a related affiliate link in one of the tips and there’s a link to my WP Starter Guide in the signature of all messages.
Other than that, I keep promotion to a minimum because I know my subscribers wouldn’t want that.
Getting Started
I’ve only used AWeber for email marketing, so that’s the company I’m most familiar with. With a subscription, you can send an unlimited amount of autoresponder messages to your list.
In addition, you can send separate, broadcast emails to that same list.
MailChimp is another alternative. It’s free for the first 2,000 subscribers, but it’s against their terms to use them if you are an affiliate. When you reach 2,000 subscribers, their pricing is pretty similar to AWeber’s.
Once you’ve decided on a service to send your emails, you’re ready to begin.
Now, think of a topic in your niche where you can write enough quick tips to create an autoresponder series. Maybe you have a site on home improvement. You could create a series that shells out weekly tips that reveal how to save money on household repairs.
Works for Almost Any Website!
What’s cool about the “quick tip” series idea is almost anyone can apply it to their niche. I’m sure there’s a way for you to work this strategy into your website.
Even if you have an ecommerce site and sell clothing, you could send out weekly fashion tips. Every now and then you can include a tip that corresponds with a product you sell on your site and provide a link to it.
And to keep people coming back to your site, some of the tips can highlight important pages that relate to the tips.
The possibilities are endless, and it’s a great way to ease yourself into email marketing without enduring the stress of coming up with messages on a frequent basis. At the same time, you’re building a list of people who trust and want to hear from you!
You’ll also be taking a step toward traffic diversity in a world of SEO uncertainty.
So tell me… Do you use autoresponders on your site? If so, what is your strategy?
Hi, my name is 
This is an excellent post. Lisa, you have highlighted some of the best points of email marketing. One thing I’ve learned, if we can generate great content on our sites and mix the new article notifications with periodic emails promoting products, subscribers tend to stay on the list.
With all of the unpredictable algorithm changes, we need to leverage all of the tools we can to bring people to our pages. My email list has sure helped me continue to make money online as SEO traffic has dipped lower.
Jordy – couldn’t agree more with you and Lisa on the fact that Google’s unstable a traffic source as you can get.
Lisa mentions Panda, Penguin just made things that much more unpredictable (unless you had 1000′s of sites or so to spread the risk).
List building is far from over – even HomeDepot and all major brands like it build and maintain lists.
Definitely room at the table for little businesses to do the same, and the big benefit is building an asset that can later be sold or leveraged for other purposes…
what a great sharing tips for noobs !! Yes you are right that in fact email marketing will not die as I still saw so many people subscribing them self for such info they needed then we just need to do a proper email marketing jobs after that. Another idea about SEO is keep learning for a new info and issue flying out there as its still free to dig more deeply for our knowledge and skills.
Terima Kasih (Thanks)
Lisa, thank you. I think I have been among those who are doing it all ‘wrong’.
It makes sense to just send helpful information and then when it is time to go and look at something, the subscribers will be far more willing to do so.
You have given me food for thought now and I appreciate that!
Hey, we live and learn right? I fought “email marketing” for so long but it’s been worth taking the time to learn.
Lisa, i would want to disagree you with that SEO is more difficult than ever. i run on a blogger’s blog and even with the recent Google penguin, i still rank on some good keyword that still bring me some cool traffic.
I am not saying that email marketing is not worthwhile,but i wouldn’t want you to write off ranking on Google search engine because of their constant update.
webmaster hoover max extract 60
I would never write off Google search engine rankings as I still get good traffic from Google too. I’m just saying it’s best to diversify. Google can be good to you today but drop you tomorrow. No one can take your email list away. I hope you are not only relying on one source.
Thanks, Lisa. My site is new, but I learned early not to rely on Google. In fact, I have done a terrible job at learning about SEO at all and some of my posts have NO tags. I know I need to understand it better, but I guess I feel like, “what’s the point if they are just going to change it up as soon as people understand it?” It feels like a game I don’t want to take time to play.
I’ve tried my hand at email marketing before and just didn’t get it. I just started a new blog though and I signed up for Mail Chimp. I hadn’t decided what to do with the account yet, but your tips idea sounds good. I have monthly newsletters with my SBI sites. Sometimes that is difficult for me to pull off though. An autoresponder would be much easier after the initial set up. Thanks again.
Cool, let me know how it works out Lovelyn!
Hi Lisa. Another very worthy post. The power of building up contact lists should never be underestimated even it isn’t paying immediate dividends, especially as Google search traffic may have become more difficult to gain.
Hi Jason
I think that’s one of the reasons people shy away from it. Sometimes it’s hard to know how much your list is worth since you aren’t constantly selling. Email can be tough to master, but worth it in the end.
I once used mailchimp. Now I’m going to use it again. I think it’s a great way to keep track of who’s coming (and who’s staying), on your blog.
I once used Mailchimp for months, but I never had anybody sign up to my newsletter!
Hi Lisa,
I have around 20 small Halloween sites and last year I added an auto-responder to all of them with Halloween tips aswell as the latest deals in costumes and accessories and it has worked wonders, each site gather up plenty of emails gathering a nice list for the coming Halloween where extra tips will be sent out aswell as what is happening with costume companies and where to find the best deals, last years conversions were excellent and the list has growing and growing, bring on Halloween.
People love the recipe tips I give (been a chef helps) and this type of connection keeps people subscribed.
Hey Stephen, that’s great you’ve found a way to make email work for you.
I would rather have frequent visitors than have a list of people that might read your email. People who comment are more valuable to me.
But that’s just it, effective email marketing can help foster repeat visitors if you do it right. That’s the whole point. The more ways you can drive business and loyalty the better.
I have heard about this Google penguin update a week ago and I have read some blogs about it as well.. Anyway, thanks for this Lisa..
I am doing seo and work as a freelancer recently one of my client website hit by Penguin and received an email that 50% anchored links are not relevant.
But how can i get more relevant links to to get seo easy?
Waiting for suggestions
Regards
Ehmad
Since the release of Penguin Update, I realized that there are more ways to gain traffic besides the usual SEO. And this post is just one of them, another one is paid traffic.
Great blog post Lisa. Like you I started and gave up on email marketing then restarted again.
I use it now to build a list of women who receive my ecourse. It is all set up and prepared in advance. Each message provides a link under the title “recommended reading” which is a blog post so I bring return visitors to my blog. The recommend reading is an option rather than a necessity to understand the message in my email.
I write ebooks so if the message is relevant I will promote an ebook at the end of the message but not in every single one.
I have built my autoresponder messages so that I have 52 weeks of messages in there and I go back in and check them for broken links or to link to more up to date blog posts once or twice a year. I didn’t sit and write all 52 at once. I did it over time. Two weeks in a go one time, 4 weeks another time etc until I had all 52 in place.
As well as the weekely ecourse they always receive my blog updates via a blog broadcast so they hear from me twice a week at the most but defintiely at least once.
I like the idea of being able to send out one email to thousands of people and have 10 or 20% of them go ahead and buy something. When you have a relationship with them that does happen. But I realize I need large numbers to make that work and I am building them up more and more each day.
I play a game with myself to try and get 10 new subscribers every day either from a blog post or via social media. some days (like yesterday) I get 7, some days just 2, other days over 10.
When I am ready to travel the world 4 years from now (waiting for my youngest to leave high school) I aim to have an active and responsive list. This is one method of marketing Google or any other search engine can’t take away from me!
Same here. I’ve just been writing my tips over time. That’s the other nice thing about using the autoresponder. You don’t have to do them all at once. Thanks for sharing your story!
Strange thing about Google (just thought I’d toss this into the mix) – everytime my blog PR drops a point, my total overall traffic and my blog revenue from ads (primarily adsense) doubles. Go figure!
Hey Dave, I’ve definitely noticed a huge increase in AdSense earnings every single time they make a big update like this. This is why I don’t think they are going to roll back anything too much. Apparently the advertisers are happy because they are spending more…. at least in my niche. Although I’ve heard others say the opposite so I guess it depends on the niche.
i’m not seeing much change in my google traffic, but I’ve had a newsletter for a while so repeat traffic to my site has been great to have.
I never considered email marketing because I associated it with efforts of marketers to sell their products or spam tactics. I will have to look into perhaps creating a newsletter. Something I haven’t tried.
I would never utilize email marketing because I don’t believe in bombarding my readers with my attempts to make money. Personally, I find it to be extremely rude.
Hi Kevin
Wow, is that what you think I’m doing here? It doesn’t have to be like that and shouldn’t be. As I said in the copy most of of my emails do not sell anything. And when I do launch a product (like I have in the past) the sales were great from the email. I don’t support the “email bombarding” idea at all. Big difference from what I’m talking about here. Also the emails I subscribe to don’t bombard either… that’s why I stay subscribed.
I’m not really convinced you actually read the article at all Kevin. There’s a HUGE section with a GIANT subheadline called “It’s Not About Selling” that says:
Thanks Lisa once again for a great post. I plan to try your email marketing advice on my SBI site. I agree with you that diversification is the best way to take control of an online business.
With more and more website boom, Google will always continue to hurt many site, but if one has build a site that does not only depend on G, I cannot see why that site can loose its reputation.
Many thanks Lisa.
I subscribe to several newsletters that have great info. I know they also have stuff to sell (at a good price too) but their newsletters are full of great content and are very low key on the selling (you almost have to look for what they are selling). I really appreciate short useful newsletters and thing this make a lot more sense in many ways than trying to figure out how people might be searching for you.
Thanks for being another reasonable voice in the marketing world Lisa.
I’ve been using Aweber to deliver a writing eCourse and it has worked out really well. I don’t give a hard sell in any of my emails, but it keeps traffic returning to my site. I like it because it gives people a no commitment option to stay in touch.
I’m planning on using it on my next site too and I recommend it to all the other writers I know!
Thanks for the post Lisa. I do have a question though. I want to set up an autoresponder through Aweber, but don’t have a lot of money. I have several sites. Can I set up email lists for more than 1 account for the $20 monthly price? Or do I need to purchase Aweber accounts for each site? Thanks.
You sure can! I have about 8 different lists and some are under different websites, but they’re all under one account.
Thanks for the info Lisa! You’re the best! I have been reluctant to sign up for Aweber but after reading your post and the comments by others I think that I’ll sign up soon.
I don’t use autoresponders; maybe in the future. But, all the same thanks for sharing your knowledge on the above topic.
I would strongly advise against using Mailchimp if you do any kind of affiliate marketing. Not only does Mailchimp not allow permit it on their own system, but they have been known to close accounts for people who do affiliate marketing, even if they don’t use Mailchimp to do it. Yes, it’s free, but it’s not worth losing your list over.
I’ve heard their terms and conditions are really crazy. Glad I chose AWeber. Thanks for chiming in.
Hi Lisa,
I think this is so true most people forget about email marketing. I have seen great results from email marketing and I believe others can also if you get targeted subscribers to your lists.
Aweber is also very affordable, you can set it up and have several lists for numourous sites for a small $19.
Thanks
Dave
I have read that a lot of people use Aweber’s Blog Broadcast feature for people that want to receive an email whenever there is a new blog post. A lot of people still prefer email updates instead of using RSS.
Is this considered a mailing list?
I have also read that Aweber’s Blog Broadcast feature is better than using FeedBurner’s email update function.
I really need to switch to be honest, just haven’t done it. The problem with Feedburner is you can’t do anything with the list other than send blog updates so I ended up with two lists — which can be tricky to manage. The problem is I have so many people on my Feedburner list I know I will lose a lot of people if I switch.
You will lose some people sure, but your site and content is valuable and I’m sure most people would resubscribe.
So, basically if send my blog broadcasts using Aweber right form the start then I will be better off in the long run.
I wonder can this list be used for more than blog broadcasts? Like if I want to communicate something more to my audience besides just alerting them of new posts…
You most definitely can which is why so many Feedburner users are switching over to it.
Brilliant informative post, the penguin update has hit a lot of small businesses hard, some that haven’t even used bad seo techniques, it’s really sad.
I do not use email marketing, but I like what Aweber does and they are a professional company with good business practices. I like the way as a person that does not use their services they still give me the opportunity to opt out.
damn penguin hit ma head
traffic tremendously went down !
hoping to recover at the latest
thanks for the post Lisa
Hi Lisa,
Thanks for the info! I like the idea of testing e-mail marketing waters with MailChimp (free for less than 2000 subscribers). It’s perfect for me. Thanks again for the recommendation!
It makes sense to just send helpful information and then when it is time to go and look at something, the subscribers will be far more willing to do so.
I can’t believe I fell for it! I was rubbing my hands at the thought of getting some nice tips on how to get my site back on track after the attack from the evil penguin.
Ha ha! Sorry, Dean. The best way to get yourself back on track is to develop other traffic streams, which is why I wrote this today. That way Google updates won’t be so devastating if they hit. Hang in there!
Email marketing is best whenever we have some series of articles or something to offer. Otherwise why people will love to subscribe our mailing list.
Since the day i started bloggign my only focus was on search engines, But the day i got hit with this penguin update i ahd to seriously make a choice.
Now i am trying my best to make sure that i build a good amount of readers using email marketing so that i don’t have to depend on google for sending me visits.
Hi Lisa,
I use email marketing every month or so but heavily rely on social media and SEO in order to keep traffic moving to my blog. I do love the service MailChimp offers me and my subscribers and everything is as simple as possible for posting a quick hello letter to a long tutorial or information guide.
The Google Penguin update hasn’t affected my blog at all. If it has, it isn’t noticeable to me since I’m getting twice as much traffic as I was prior.
Thanks for the tips and encouragement to use email marketing as another source of traffic,
- Jonny
Nice post lisa…Simply put.
Your website is not your business, your brand is your business. Every other thing is a funnel!
Since January 2012, I have been studying building up my own business by having my own potential customer base which is my email list…there no google or search engine can reach.
That is my brand.
So for example if i have a website about Children SLeep problems..my goal is to get subscribers now and embark on relationship marketing.
My site, will just be a funnel for brand website where i sell my products to parents who need help with babies that wont sleep. This website is my brand..not the first site i mentioned above that gets traffic from the SEs.
I gain in 2 ways.
1. I build my brand
2. I have a sustainable business( No panda issues)
3. I make tons of money cos my fans love me!
Please dont get me wrong i still make money from my initial site.
1. Adsense
2. Affiliate fees
3. Advert etc
But my focus is my brand My brand is my business!
Also love your new design!
I have read tons of articles/bloggers that they were affected by Penguin and that their blogs’ traffic is dropping like a rock, which kinda sad to hear. Since you said that e-mail marketing would be one of the best ways to promote a blog and gain traffic, is using AWeber for email marketing won’t hurt my budget? Thanks for these tips.
Hi Lisa, Autoresponder is surely a good thing, but I had issues building an email list. I have noticed not many people opt-in. I paid for almost 1 year and a half and decided to destroy my email list. It wasn’t working well. However, I hosted giveaways and ebooks so many things, but didn’t worked well. Would love to see posts about building an active audience and email marketing list.
hi lisa thanx for the post, even i had abandoned my email list but i should get back to it soon
Google penguin is definitely one of the major problems of site owners today.. I just hope it will all turn out good after it..
The past couple of months have definitely taught me not to rely on any single source of leads, and that having an email list is essential
Targeting on Quality and consistency will definitely help to recover from panda. I heard that its not to build backlinks when Google Algorithm is changed, is that right ?
Great tips of email marketing. I need to know about one thing that, can i use any other option instead of Aweber and MailChimp? Aweber is costly and MailChimp is same costly like Aweber after reaching 2000 subscribers. Please tell me about an option which is totally free.
Constant Contact is another option. I have no experience with them though. EDIT: Also not sure of their cost.
Lisa, I use Constant Contact for one of my sites. Price is comperable to Aweber. ($15/month for the first 500 subscribers, $30 up to 2,500, $50 up to 5,000, $75 up to 10,000, etc.) However CC is not so “blog-friendly” as Aweber as far as the features and tools available. It is more for traditional websites.
I am still trying to get my website indexed, but after reading your article I will definitely take email marketing into consideration. Thanks!
hey lisa,
Email marketing, blog commenting and article submission to ezinearticles.com are the only way to succeed in this fluctuating world of SEO…Your article has indeed improved my confidence in the Email Marketing again.
Based on your article, I can safely says that the Penguin really breathe new life into e-mail marketing companies such as Aweber. According to Web Pro News, even top site like wpmu.org has been hit hard by the new update by Google. I guess bye bye SEO for the time being as e-mail marketing rock!
Lisa as you said SEO is getting harder but i think if it followed in its natural way then it would be great to increase or maintain position in google.Now i think that all SEO cowboys have to change their strategy and would then get better pay.Nice post btw.
I tried to explore email marketing but it doesn’t work quite right in the niche I am in… I have 300 emails all lined up for 1 year, and I also subscribed just to see if my email are being sent properly and the formatting is good. I use Aweber, but the problem is that my list is unresponsive (e.g. they do not buy, reply on my posts, comment on my posts etc)..
How do you get around it?
Experiment, experiment, experiment and test, test, test. I’m still doing that. Email marketing is all about…
1. The headline (Give them a reason to want to open it. Make it benefit-rich, ask a question or even try shock value.)
2. Make the emails extremely useful and offer something unique that you don’t offer on your site
3. Be consistent with your mailouts or people will forget about you (that’s why an autoresponder is a good idea)
4. Keep the emails short and use small 4-inch size paragraphs to make the email easy to read an scan
Trust me, it takes time. I’m still learning.
my blog traffic drop, sad to see this
I once used mailchimp. Now I’m going to use it again. I think it’s a great way to keep track of who’s coming (and who’s staying), on your blog.
Hi there,
One of my (over a year old) sites disappeared off page one, position one of the Big G after Penguin – not amused!! Personally I’d like to give Google a slap!
But that, and your post above have really made me question the logic of relying on just SEO, and making sure my traffic is not reliant on Google, just incase!
When Google penguin was released, everything changed, everyone were affected including my sites. Urgggh! I hate it badly.
Thanks Lisa for such great advice now i know where i was doing wrong with my email marketing campaign, it really helped me a lot.
Hey Lisa, email marketing is one area I see newcomers neglecting both for the reason you mentioned (monthly fee’s that increase as you grow), and also because they fail to see the traffic potential that an email list holds for them. Many who would think nothing of dropping a few hundred on a PPC campaign that will drive a limited amount of traffic are hesitant to get started because of it.
If my list didn’t make me a dime, it would still be worth it for the traffic it drives each week!
Have a great evening!
Good for you, Warren! Regarding the monthly fees, they are quite reasonable. If your list keeps growing, ideally you should be making more money to more than cover the costs. That wasn’t always the case with me because I hadn’t learned to engage my list. Nevertheless, I think AWeber’s fees are quite reasonable.
Thank you for great posting, Lisa.
Email subscriber is really genius exit for Google Penguin slaps..
Beside that, if a website has been drawn in the base serp and not repairable, than what we can do is just copy the content, make an adjustment to accommodate Google guidelines, then upload them in a new website. It is not hard to get backlinks when you have already the contents. What makes people hard to build a website is genuine content, indeed.
rak toko
Hi Lisa,
Thank you for your posts. I have been following your posts. I got motivated by you and just started my website.
please, take a look at it and let me know what do you think about it.Now I am working on driving traffic to it.
Thank you
Google penguin help the internet user to get quality content from search engine. I think its fair
Thanks – you hear again and again that email is dead yet year after year the first thing I do when i wake up… Check that… The second thing I do when I wake up is check my email.
Eric
After a few of my sites got hit I started using YouTube videos to get more interest and keep people coming back for more information.
I stopped sending my email newsletter earlier this year because my open rate kept going down,down, down. I’ll have to think about how I can use autoresponders more appropriately in my biz. Thanks for getting me thinking. You really have to learn to be creative and resourceful these days to keep a business going.
Are you on my email list? I’m coming out with an ebook that will help you understand email marketing and my subscribers are getting it for free. Sign up on this page http://blog.2createawebsite.com/about/
I found many people who recommend Aweber. I personally use the services of Comm100. Why? because comm100 is free. have you ever heard of people successfully using comm100? or should I move to Aweber?
Never heard of comm100. How long is it free? Is there a limit of email addresses? Also, do they have the targeting options that AWeber has? It’s up to you, but free usually comes with a price.
Yes you are right. Comm100 has a limit. although they do not limit the number of subscribers, but they limit the amount of email delivery. Only 2000 emails per month is allowed. if it exceeds the limit, you have to pay;)
I had a few hundreds of visitors daily before Penguin, now I have a lot less. Now I wish I had an email list.
If I will ever get my rankings back, I will definitely start an email list.
Thanks for the post. My websites had a massive drop in traffic back in January and February. As I’ve started a new job, and been busy with life in general, I’ve not had time to really investigate improving things. However, when I was looking through the settings of W3 Total Cache, I decided it was time to investigate CloudFlare. I did a little research on CloudFlare and SEO, and there were some positive comments, both from CloudFlare and third parties. Now that I’ve started using CloudFlare as a CDN for most of my sites, traffic has improved. On one site in particular had a big problem with comment spam and ‘fake’ author signups. As CloudFlare block known dangers, this was instantly taken care of. Additionally, CloudFlare, as a CDN-provider, get a boost from Google crawlers (documented on the CloudFlare website, and can be seen in the Google Webmaster Tools under the settings for crawl speed). So while stopping a dependence on search engine traffic is great, there are additional things that can be done to remedy the situation. Funnily enough, I attended an SEO webinar, and this simple solution was overlooked (of course they have a $1000 product to endorse and sell). Soon, I’ll be writing an article for my site about my experiences with Cloudflare.
Great post and website! Personally I do think Aweber offers a great service and really helps, but also that it is a little expensive for starters. If they had a lower price for lets say only 500 people on the lists it would have been better for many users I guess.
good thing my web design program offers a built in newsletter…the only money I had to dish out went towards my server for a faster response but I never went away from email marketing…it’s the best way to sell…keep giving them free information and material then they’ll feel entitled to give you something in return…(which always turns out to be money)…people that knew this, never went away from email marketing…however, people that sell tangible goods as well as electronic downloads have always known the power behind it…good post
Really a good post I have read so far and I have not thought about email business.This article is knowledge base for whom those not know the importance of email business. Let it starts after 2000 emails /mont.I also think to try aweber email . Thanks again.
you’re absolutely right Lisa, when it comes to “it’s not about selling.” I too got hit by the Google panda and Google Penguin update. The only thing that I really focus on nowadays is writing one article a day “on most occasions,” in addition to keeping site content fresh on DrewryNewsNetwork and DrewryNewsNetwork business directory. All that adds written on DrewryNewsNetwork business directory for all unique. Nothing one there is copied and pasted from anywhere. With that in mind, I’m going to continue following your directions of moving forward faithfully with keeping site content fresh, and worry less about Seo back link building. I feel that back links will come in due time, and content is more important. Don’t you agree?
Great post Lisa. Like some, i didn’t make the effort to offer email subscriptions to my visitors, considering that i run a coupon site. I think i will try the email marketing approach and see how it goes. Looking forward to your ebook on “understand email marketing”.
I’m focusing more on content and depending less on trying to get backlinks. I feel like this…if I keep putting out quality content for people to read and enjoy, as well as search engines to index, there’s no need to worry about future Google Panda and Google Penguin updates.
Oh man… i did also abandoned my subscribers list… oh i dont like to email! I guess i will also need to re-start…and more work work work!
Good tips Lisa!!! Like always, thanks again!!
This post really helps me a lot especially now that I’m beginning to like the SEO world. I have been doing some research on how to promote a site without disobeying the rules of googles and not to be tagged as spammer.
I have heard about this Google penguin update a week ago and I have read some blogs about it as well.. Anyway, thanks for this Lisa..
Currently I’m using MailChimp, not yet use auto-responder but yes, will give it a shot. Thanks for the post!