From the category archives:

Traffic / Promotion

Your avatar. It’s the little square that appears next to your tweets, FaceBook posts, etc.  It’s your identification for social media online. Someone recently asked me why I never change mine. I simply replied… It’s part of my brand. For the most part, I use the same icon for 2 Create a Website everywhere.  (There [...]

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Please Note:  This is one of those posts that can be taken the wrong way if you don’t read carefully and watch my video below.  Please understand that I am not by any means guaranteeing a massive traffic increase.  This is only a suggestion based on common sense and SEO. As you may know, your [...]

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Earlier this year, I asked you about your top referral traffic categories (search engines, direct/bookmark traffic, referring sites, etc.) So I thought it would be cool to see what specific sites send you the most traffic. My top 5 traffic sources in the past month were… 1) 2CreateAWebSite.com 2) YouTube.com (From my two channels combined) [...]

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For months, I’ve been toying with the idea of letting people rent a sub forum to promote/announce their sites/services on WebsiteBabble.com. Now that the forum has been upgraded to the new platform (vBulletin 4.0), I am almost ready to move to the next step. But first, I need some feedback from you. Who Can Rent [...]

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This is a guest post by David Tiefenthaler of tips4running.com. Hello fellow website builders. Here is by far the best advice I can give anyone who wants to increase their traffic and visibility. Interview people! My website was growing ever so slowly until I started interviewing people for my website www.tips4running.com. Now my traffic has [...]

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This is a guest post by Jane Martin of torontoshopoholic.com. A while back Lisa posted about her experience selling advertising through the OIOpublisher marketplace. I am also using OIOpublisher, but the marketplace hasn’t been a source of ad sales for my site, torontoshopoholic.com. Not all of us have a recognizable brand like Lisa or a [...]

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One of the most popular ways to promote your site is through social networking. However, many of you are taking the “social” part out of the equation because you are relying too heavily on automation. By automation I mean using various online tools and apps that automatically post content to multiple social networking sites at [...]

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If you’ve been involved in affiliate marketing or AdSense for at least a year, you’ve probably received at least one free Google AdWords credit. For those who don’t know, Google AdWords is a pay per click program (PPC) that allows you to bid on keywords, and you only pay when your site gets a visit [...]

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I receive traffic from numerous sources; from my e-books to YouTube, social networking sites you name it. But when I look at my traffic stats and review my top two sources, they have been the same for many years… 1) search engines 2) bookmark traffic Of course, the percentage of traffic I receive from these [...]

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There are certain techniques that I put into the worthless, “busy work” category… 1) Spending several hours per day on directory submissions 2) Re-writing other people’s content and submitting them to other sites 3) Posting worthless (“Great Post!”) comments on people’s blogs Be careful of spending too much time on empty promotional techniques.  Measure the [...]

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A gentleman named Stephan asked me last week… Lisa, how much money do you make from Twitter? My short answer… Nothing. However, if I were to answer that question more indirectly, I’m sure it would be greater than that. Here’s what I mean. I promote my sites a lot of different ways online (through my [...]

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A Twitter user, (we’ll call her Jane Doe), sent me an email last week because she doesn’t understand why she receives very few @replies and RT’s (retweets) on Twitter. Just for the record, she is using Twitter to promote her craft related blog by networking with other people in her niche and announcing her blog [...]

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The Self Promoter Some people join Twitter and have absolutely no intention of providing value or developing meaningful relationships. They look for popular users and blast them with @replies about their own products and services. I checked out one guy’s profile and he was doing nothing but sending self promotional @replies to me, Oprah and [...]

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There’s been a lot of buzz about the value of directory submissions on my forum, so I thought I’d do a video that gives my opinion on this topic. If you’re reading this post via an RSS reader or email, click this link to view the video on my blog. Here’s the link to Matt [...]

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Even though I’ve had a Twitter account for a while, I didn’t become active until about 6 months ago.  Here are a few things I’ve learned. Keep in mind, many of these tips are only relevant if you use Twitter for site or blog promotion. 1. Your Last 20 Tweets Say a Lot! When someone [...]

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I was reading, Darren Rowse’s blog, TwiTip.com, and came across an article that struck a chord with me. It was written by Skellie of Skelliewag.org. The article is called How to Follow Everyone Back on Twitter Without Ruining Your Experience. Skellie suggested that you follow everyone who follows you in order to grow your number [...]

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I have really grown to love Twitter in the last two months. I must admit, when a friend told me about it a few years ago, I thought it was kind of dumb. But now I see the value of it from a marketing/researching/networking standpoint. At first, I only used it to announce my blog [...]

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One of the biggest challenges I face with teaching people how to market their sites online is the constant comparing.  People want to know exactly what I did to draw in so much traffic over the years because they are convinced if they do the same, they’ll have the same (or similar) results. One guy [...]

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In the last site review I mentioned how offering e-books from my site has really helped boost my traffic and income over the years. So I thought I’d create a video showing you how simple it is to create an e-book using Adobe Acrobat Professional. Adobe Acrobat is quite expensive and may not be in [...]

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Twitter 101 [Video]

January 5, 2009 · 19 comments

JohnnyInArizona is having dinner Helen12345 just got a traffic ticket KristenWilliams is late for work If you’re a Twitter member, these are the kinds of updates you might see when you login to your account. Ahhh yes, good ole’ Twitter — the official place to spy on people you know (or don’t know) 24 hours [...]

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What is your ritual for creating a web page to rank high in the search engines?  Do you spend time counting the keywords in your meta tags? Do you obsess over the number of outbound links you have, thinking they might be hurting you in some way?  Do you copy your competitor’s meta tags hoping [...]

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Do you spend an excessive amount of time checking your Alexa rank? Do you often wonder how long it will take your PageRank to go up to the next number? Are you stuck in the site brainstorming phase until you find the the perfect supply/demand combination in the AdWords Keyword Tool and WordTracker? If you [...]

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Sometimes it’s the little things you do that help build loyalty, and I’ve made a vow to come up with more ways to reward my visitors — particularly the ones who continue to add value to my blog and forum. With the emergence of the social networking scene, developing connections and acknowledging regular contributors is [...]

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I’ve always been a stat junky. I love checking my RSS feed subscriber numbers, my AWeber subscriber stats, Google Analytics account, etc. multiple times per day. I’ll admit, I might need therapy. However, if you really take some time analyze your traffic stats and even stats from other sites (I’ll explain that part in a [...]

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When you’re first starting a website, it can be tempting to seek new advertisers, build a community (forum) and add other features/additions that can generate revenue and make your site look appealing. The problem is, if you don’t have enough traffic, your site will end up looking vacant, smallish and unimportant. So I thought I’d [...]

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I just logged into my YouTube account today and noticed my videos have handy little “Add to MySpace and Facebook” buttons below them. Now anyone who likes your mini flick can post it on two of the most popular social networking sites with greater ease. I’ve toyed with using another video hosting service because I’d [...]

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They’re everywhere… Blog posts, forum questions, emails, website articles, etc… all about improving your PageRank. Google is clearly the front runner in driving free, targeted website traffic, so everyone wants their site to rank well in any measuring tool Google produces. First of all, I’ve seen no indication that your PageRank affects the amount of [...]

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If Google suddenly dropped your site for good what would happen to your online income? For many Webmasters, it would be a total disaster. If you’ve been around long enough to remember the infamous “Florida Update” of November 2003 then you heard the cry around the Net when thousands of Webmasters lost their Google rankings. [...]

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Getting ranked #1 in Google for those heavily searched, relevant keywords is the dream of every Webmaster. And if you’ve been around for a while, you know that task is not as easy as it once was. Years ago you could stuff keywords, hide content in your background and perform all kinds of tricks to [...]

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Sad but true, many Webmasters still stuff the keyword meta tag and stress over how many (or which) words to use. Most search engines don’t even read this tag anymore so it certainly does nothing for your search engine rank (at least for the search engines that really count.) I know some people will disagree, [...]

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I just got serious about blogging in December of 2007. I had a blog on Blogger.com for 2 years, but rarely updated it. Then in November of 2007, I installed Feedburner and discovered I had 430+ subscribers. I was shocked due to the fact I hardly ever blogged. I didn’t want to lose those subscribers [...]

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If you’ve been marketing online for any length of time, no doubt you’ve read articles that emphasize the importance of collecting email addresses. Well, I’ve taken that a step further by using an autoresponder, which is a script that automatically sends emails at intervals specified by the user. I’ve been using AWeber’s autoresponder on my [...]

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People often stress over domain name choice because they worry if they choose a certain name, they’ll only be found for the keywords in that domain and nothing else. While the domain name is important for branding, letting people know what your site is about etc., don’t stress over getting every “important” keyword in the [...]

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I saw a comment on another blog from a new Webmaster who was frustrated about his lack of traffic. He recently submitted a sitemap to Google and Yahoo and wondered why his traffic hadn’t increased. So he titled his blog comment, “Sitemaps Don’t Increase Traffic!”. There’s a lot of misunderstandings when it comes to sitemaps. [...]

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Building traffic to a site or blog is an ongoing process that takes time. And over the past 10 years, I’ve learned it’s about the sum of the little tasks you do often. For example, you may not think much of that 3-paragraph blog post you wrote this morning, but two years from now that [...]

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If you haven’t tapped into the video world, you may want to consider it. Not only does video help build credibility for your site, it builds traffic too. Just like a website on Google.com, you can optimize your video for YouTube searches, and drive more targeted traffic to your video. Learn how to turn this [...]

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You know about search engine submitting, blogging and writing/submitting articles for other sites. So what do you do when you’ve done all these things and still can’t get enough traffic? The video below discusses topics which often get overlooked when people create websites. While some of it may seem like common sense to you, why [...]

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In case you don’t know, Yahoo! Answers is a free Q&A community that allows people to ask and answer questions on virtually any topic. I was doing a backlink check on Yahoo the other day. (A backlink check is a way to see how many other sites link to you. Go to Yahoo.com and type [...]

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Every now and then I’ll get emails from people who are puzzled as to why they can’t get ranked in Google. And almost every time I review the site in question, I see the same things… Not enough unique, useful content More affiliate links than content Too few pages Not enough backlinks (quality sites linking [...]

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There’s a nifty little tool out called “Page Strength” and it takes Google’s PageRank to a new level. It offers more insight into how valuable, important and popular a site or page is as compared to others on the web. Check it out here.

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If you are trying to build traffic to your website, giving away a free item that your audience values can be an excellent way to generate visitor loyalty. It’s even better if you can give away something on a regular basis. Just make sure if you do decide to do this, your gift is relevant [...]

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Here’s a book I wrote on traffic building. It’s called “20 Ways to Build Traffic to Your Site”. In this eBook, I discuss various methods (most of which I still use) that will help bring in more visits to your website. I’ll admit some of the tips are pretty elementary if you’ve been marketing on [...]

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If you want your search engine traffic to grow, you MUST build an effective link exchange campaign. And I’m not just talking about building a “Links” page where you swap links with other webmasters. Those are not as effective anymore. Search engines are starting to ignore those kinds of links pages because they realize webmasters [...]

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