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Pinterest: My Favorite Free Traffic Source in 2012

Filed Under: Build Traffic, Pinterest, Social Media 122 Comments

Driving Traffic With PinterestIf you follow my blog regularly, you already know I never get too excited over the latest social media crazes.

However, it’s really hard to ignore a website site that generated notable traffic even before I joined.

That’s what happened with my Flat Stomach Exercises site and Pinterest — one of the fastest growing social media sites around today.

For the last three months, it has been one of my top 10 traffic sources for my Site Build It! site (see screenshot on the right), and I only became a member just a few weeks ago.

What is Pinterest?

In case you haven’t heard, Pinterest is a social media site for images that allows you to “pin” (share) photos you find on the Web.

And what’s really awesome about it is you don’t have to become a member to reap the benefits.

If someone likes your article or a photo on your site, they can simply “Pin” it using the Pinterest toolbar.  The image will be posted to their board and will link back to your website.

So even if you have no intention of getting involved with yet another social media network, at least make sure you use high quality images that are free for commercial use on your pages.

You don’t want to miss out on traffic from any of the 10 million+ monthly (and growing) Pinterest users who may decide to pin/share your content.

Why I’m Sold (For Now, Anyway)

Here’s what excites me the most about Pinterest.  I’m a busy gal and I don’t have time to devote to another social media site.  I’m sure you can relate.

However, the exposure my sites have received from the minimal amount of time and effort I’ve spent seems to be worth it so far.  Plus, it’s kind of fun to use and very relevant to my hair website since it’s a visual topic.

And what’s cool about the network is people pin all kinds of content — even YouTube videos!

Watch the video below to hear my thoughts on the growing network, and check out my Pinterest SEO strategy for my latest site.

And if you don’t want to hear me ramble, I wrote a more detailed article about Pinterest here. 🙂

Also, discover how I got one image to go semi-viral on Pinterest.

Need more traffic building tips?  Click here.

Comments

  1. Lucky says

    August 18, 2012 at 12:11 pm

    Effective tips for to generate traffic to the website. I am already using this method. But not proficient. Now I got some tips. Hope these will be helpful to increase more traffic to my website.

    Reply
  2. ashish says

    August 8, 2012 at 9:59 pm

    great post thx for these tips going to use now i m creating more and more boards to get traffic from pinterest.

    Reply
  3. Shiwangi peswani says

    August 6, 2012 at 11:48 am

    I never knew Pinterest can do so much, though I always used it as a normal sharing social networking website but frankly speaking never got any considerable traffic in return. Will try to follow your tactics and lets see if i get something good 🙂

    Reply
  4. Joan says

    May 9, 2012 at 3:32 pm

    Thanks for the video Lisa. I just heard about Pintrist last week at the yarn shop. I have pinned a few things,but really thought it was for people that had nothing better to do with their time than tell other people what they like. After spending a few minutes “pinning” I started to have a lot of fun. My blog has a lot of knitting video tutorials. I had no idea I could pin them. I do now. Thanks so much!

    Reply
  5. Alfrieda says

    May 8, 2012 at 10:13 pm

    Thanks for the info Lisa, as always you give goooooooood info, will check it out to see if we can get some additional traffic

    Reply
  6. Mohsin Ali says

    April 30, 2012 at 5:33 am

    Pinterest is going to be the next big social network in the world but at this point of time its only popular in European countries not in Asian countries.

    Reply
  7. Plumbing Orlando says

    April 28, 2012 at 7:01 pm

    Hi Lisa, Thanks for the information about Pinterest. I’m just getting started there and this was helpful.

    Reply
  8. Bharadwaj Giridhar says

    April 24, 2012 at 6:05 am

    Pinterest is gud for traffic but I don’t get any traffic at all any ways to get more traffic I mean any alternative for it. I tried buffer any other thing

    Reply
  9. Kate Redwine says

    April 22, 2012 at 10:04 pm

    Hi Lisa,
    Thank God for your blog post because I had no idea about Pinterest. Thanks for sharing a great way to use Pinterest to drive traffic back to my blog and have fun at the same time. I briefly looked over it and it looks really cool. Once again, thanks for sharing.

    Reply
  10. Marc@ Chrome Wheel Covers says

    April 22, 2012 at 5:20 am

    Hi Lisa I have come across your advice a lot and finally I found a place to say thanks. Haven’t looked into this Pinterest a lot think I’m gonna start to see how it goes. Thanks Marc@ Custom Chrome Wheel Covers

    Reply
  11. Dr Drum says

    April 20, 2012 at 5:11 am

    You really convinced me to use Pinterest for my blogs!

    By the way..don’t I receive some kind of special prize for posting the 100th comment? 🙂

    Reply
  12. melva pratt says

    April 19, 2012 at 7:24 am

    Thank you for this information about Pinterest. I have heard about it, but was not sure if it is worth it. But I will take a look.

    Reply
  13. Jacquelyn Catapano says

    April 16, 2012 at 3:40 pm

    I’ve been hearing a lot about Pininterest although I haven’t tried it yet. I appreciate the information, sounds like I’ll have to give in and give it a shot! Thanks for your post.

    Reply
  14. Diets and Calories says

    April 13, 2012 at 11:31 am

    This sounds like a great idea especially if you have lots of photos on your site and never have enough time to keep up with all your online obligations! Thanks so much for all your helpful content.

    Reply
  15. Jonas @ LiveSpeech says

    April 7, 2012 at 12:05 pm

    Nice post, Lisa. I’ve been considering Pinterest of late as well. I’ve heard quite a string of success stories talking about traffic generation. Might give it a try. Thanks.

    Reply
  16. Paul says

    April 4, 2012 at 4:52 pm

    I’m with you are the way on this. And I really don’t think that they will fizzle. BTW, you have fans in Canada.

    Alexander Jade International Ltd.

    Reply
  17. Kraman says

    April 4, 2012 at 12:36 am

    I’ve been noticing Pintrest a lot in blogs lately. But, with such a wide variety of social media buttons on a website, why add another one?

    Pretty much everyone and their mother now has a facebook like, a tweet, a stumble upon, a reddit, and a g+ button. Eeek.

    Is pintrest really that useful Lisa?

    Reply
    • lisa says

      April 4, 2012 at 2:00 am

      You ask why add another button. Because over 10 million people use Pinterest and chances are your visitors do too ,but you have to test it and will never know unless you try. For my hair site, the traffic that Pinterest has brought has been very quality – 5-minute average visit and a 40% bounce rate is not bad.

      I don’t have it on all my sites, just my hair site. No one can really tell you if it will work for you or if it will be useful. It could be a total bust on your site. For me, when I saw free traffic coming from a site I hadn’t used, I figured why not try it out. Never hurts to test — especially on visually-oriented sites.

      Reply
      • Kraman says

        April 4, 2012 at 9:24 am

        Thanks Lisa, I’ll keep that in mind.

        Reply
  18. Isha Singh says

    March 31, 2012 at 2:28 pm

    Not much with Pinterest but after reading the post i think i need to pin my interest!!

    Reply
  19. Jim Legington says

    March 29, 2012 at 3:32 pm

    Wow Lisa,

    Pinterest is showing Up a nice Referral
    for Traffic since Pinnings are shown on
    My FaceBook. Nice Blog Post That I’ve
    read twice so far. That’s a Good One.
    Stay Blessed Always…Peace!

    Reply
  20. James Duncan says

    March 25, 2012 at 6:57 pm

    I think the reason Pinterest is so successful is that people like visuals so much. The site is set up like an art gallery and people just get drawn into the pictures.

    Reply
  21. Clotee says

    March 22, 2012 at 6:34 am

    Hmm.. I think I will follow your post. I don’t know what is pinterest, but I will try to learn it. Seems easy to use. Btw, do you know plugin how to add pinterest button on wordpress? so reader can pin it?

    Reply
  22. Craig says

    March 21, 2012 at 3:51 pm

    Hi Lisa,

    I have to be honest I got my invite for pintrest a couple of days ago and I STILL dont get it ha ha ha. I am just not sure how it can drive or the point of it to be honest! Having said that I will keep going back to it and trying to understand it with helpful tutorials/Posts like yours

    Thanks for the post

    Reply
  23. Ahmad says

    March 21, 2012 at 3:05 am

    First comment here. Goes without saying, but great post and video. I can see Pinterest catching on, mostly because of the points mentioned in the article above. I’ve not been a big fan, or a ‘pinner’, I’ll be honest, but there is potential most certainly.

    Reply
  24. Ajnabii says

    March 19, 2012 at 7:23 pm

    Awesome post and video Lisa, As we know that pinterest is a new social network but growing very fast i read another post about pinterest using eye catching images in your posts and share them on pinterest to get good amount of traffic. i’m using it and getting traffic on my blog.

    Thanks.

    Reply
  25. Mary@FitandFed says

    March 19, 2012 at 7:13 pm

    One of the first photos I put on Pinterest generated a lot of repins and traffic, which got me hooked, still trying to duplicate that one, LOL! I’m sure it will be a natural for your hair site, a lot of people pin hairstyles that they like on there.

    Reply
  26. vicky says

    March 19, 2012 at 1:27 pm

    no doubt pinterest comes out as a winner in 2012 for best free traffic.thank u very much to share this kind of article on social media admin.

    Reply
  27. College of Content says

    March 19, 2012 at 9:20 am

    Lisa,

    Have you heard of the Pinterest like site called Pinerly? It’s somewhat like Pinterest, but they allow you to schedule your pins. That’s something Pinterest doesn’t do “for the moment.” When you get a chance, check them out and let us know in a blog post, how you feel about Pinerly!

    Reply
  28. Michael Belk says

    March 18, 2012 at 6:20 pm

    I can appreciate pinterest but I do not have many pictures to show on there. I focus on content.

    Reply
  29. Elke Hinze says

    March 16, 2012 at 11:19 am

    It’s definitely the next biggest thing in social media and shouldn’t be ignored. Some of the stuff you can find there is actually pretty cool and it’s nice to have another place to drive traffic to your site.

    One thing I would recommend, is if you’re going to sign up and be an active user, be sure to not post just YOUR things. Make boards for other things you’re interested too. This will help engage existing users of the site as well.

    Reply
  30. Ryan Sprout says

    March 15, 2012 at 7:36 am

    I’ve been using stumbleupon for free traffic but I will have to add this to my arsenal of traffic tricks!
    Thanks for sharing this!

    Reply
  31. Passoker says

    March 14, 2012 at 9:05 am

    The traffic may be free, but is it relevant?!? I couldn’t imagine sending over useful traffic for a site like Pinterest if I’m being honest.

    Reply
  32. shifter karts says

    March 12, 2012 at 11:06 am

    I agreed with Factsin. Thank You!

    Reply
  33. Samantha says

    March 12, 2012 at 9:49 am

    I don’t think i will use it just yet to help grow my Hubpages as some have, but i am going to look further into it as time goes on. For now I must say that i enjoyed going to their site, and just roaming around, as there were a lot of interesting things on their home page.

    Reply
  34. Factsin says

    March 12, 2012 at 4:18 am

    I recently joined in the Pinterest network. Now I have around 180+ followers and getting enough traffic from it. Now this Pinterest is my 3rd high referring traffic to my site. I will recommend to the users to use Pinterest and spend a reasonable time to develop for to start showing the traffic to your site or blog.

    Reply
  35. aufa says

    March 11, 2012 at 9:26 pm

    I just discovered pinterest today, from your blog.. I’ll try to make some traffic for my blog.. Thanks Lisa

    Reply
  36. Hajra says

    March 11, 2012 at 12:50 pm

    I recently got addicted to PInterest. I joined it way bacl but hadn’t used it somehow! And now I wish I hadn’t! Though I am still working traffic on my blog through it but yes, I like what you mention here! Might try out pinning for blogging! 🙂

    Reply
  37. tony taron says

    March 11, 2012 at 6:00 am

    great post i have just joined pinterest and im still trying to figure out how it works

    Reply
  38. Rare.My says

    March 11, 2012 at 3:37 am

    Thanks for the info…I’ve been invite to join pinterest and thats good for me!

    Reply
  39. Abe@Baltimore Web Design says

    March 10, 2012 at 6:52 pm

    Very cool! We’ve just been invited to join Pinterest last week, so we’re excited to explore what it can do for us!

    Reply
  40. Scott@Hard Money Loans says

    March 10, 2012 at 6:00 pm

    Very cool suggestion. I had only recently heard of Pinterest. Thank you for giving an in depth explanation of the site.

    Reply
  41. henry says

    March 10, 2012 at 4:06 pm

    wow, lisa, thankz for sharing this info, really helpful.

    Reply
  42. andra says

    March 10, 2012 at 11:38 am

    thanks lisa… i like your blog… and am newbi..

    Reply
  43. Steve@Free Coupons says

    March 10, 2012 at 10:26 am

    This is great and timely info for me…I’ve noticed traffic coming from Pinterest on a few of my bigger sites. Guess some images got on their somehow. Very exciting to say the least, guess I’ll need to check this out more now to see what all the buzz is about.

    Reply
  44. mdenise | print bookmarks says

    March 10, 2012 at 2:34 am

    I am a pinterest fan myself. Pictures there are of a wide variety, I can explore photos and react differently to each. All of them are worth spreading in the net.

    Reply
  45. Vittorio says

    March 9, 2012 at 1:51 pm

    Thanks Lisa! Here in Italy Pinterest is almost unknown (as Twitter was up to 10 month s ago). So, in my case, I don’t know if it is worth spending time now on Pinterest, but I will take into serious consideration your advices when it will be the right moment!

    Reply
  46. Laura says

    March 9, 2012 at 12:30 pm

    I decided to be a member yesterday. I am a bit slow and I cannot find the option where I can post a pic. I will take time exploring it and I won’t stop until I get it. I know how talked about the site is and how many are becoming really satisfied.

    Reply
  47. Justice says

    March 9, 2012 at 11:27 am

    This is my first time to heat about Pinterest.I have to try it as well and see if it will increase my traffic.I gotnothing to loose anyway.Thank you Lisa for the wonderful post

    Reply
  48. John Tree says

    March 9, 2012 at 10:17 am

    Hi Lisa,

    Can you share some numbers and also bounce rate? I have the feeling pinterest is very similar to stumbleupon and the traffic from there is almost useless.

    Reply
  49. Becca says

    March 9, 2012 at 1:26 am

    I just recently received an invitation from Pinterest. Since then i make sure to check the site once a day to get new ideas from home decor and DIY.

    Reply
  50. Troy Jaggard says

    March 9, 2012 at 12:30 am

    Just signed up for an invite. Thanks for the tip!

    Reply
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