If you collect emails to communicate with your audience (and I hope you aren't ignoring this strategy like I did for so long), you need to pay attention to this... The good news: My email open rates aren't as low as I originally thought. The bad news: A handful of my … [Read more...]
Psst. Is Your Email Strategy Missing? Unsure of What to Send?
Every now and then I'll come across someone who doesn't have an email list. The top two reasons are typically... 1) I don't know what to send 2) I don't want to spam people I can sort of relate to that. When I first started this site I didn't have a list for a long … [Read more...]
Stop. Feel Like You’re Marketing With a Blindfold On? Not Getting Results? Here’s Help!
Hold it. Let's put on the brakes for a moment. After totaling up the amount of hours you spent marketing your site last week, you discover you've spent 4 hours on blog commenting, 3 hours posting to Facebook, 3 hours on Pinterest and 2 hours on article submissions. It's … [Read more...]
Penguin Slapped You. Your Traffic Tanked. Now What?
Rather than jumping on the bandwagon and writing another article flooded with Google Penguin speculations and predictions, I'd rather focus on a strategy to help you loosen your SEO dependency. Today, I want to focus on email marketing. Uh oh... am I losing you … [Read more...]
Has Social Media Killed Email Newsletters?
Obviously the short answer is "No." Social media may have impacted the way we choose to get updates from our favorite sites, but people still make lots of money from their email lists. Having said that, I personally read email newsletters less and less -- especially ones … [Read more...]